ADVERTISER PLATFORMS

PostcardMania Expands First-of-its-kind Online/Offline Integration, Adding YouTube and Gmail Ads

PostcardMania | December 10, 2020

PostcardMania's flagship marketing integration, Everywhere Small Business, has received a platinum overhaul. The most current emphasis, named Everywhere Small Business Platinum, is the first-of-its-sort available to package conventional standard mail advertising with five digital marketing platforms. The launch permits PostcardMania to convey composed omnichannel advertising over the present most unmistakable physical and advanced stages in a solitary bundle constructed explicitly for small businesses.

Since its initial release in 2018, PostcardMania's Everywhere Small Business product has beated projections and desires. The base of its prosperity and reception by a huge number of independent companies is its value point; it's much lower than other comparable single-party oversaw omnichannel marketing products.

The product's extension goes ahead the impact points of long stretches of development inside PostcardMania's SEM (internet searcher advertising) division, which deals with the online segment of Everywhere Small Business. Since its dispatch in mid 2018, the division's staff has developed by 600% while the estimation of its conveyed administrations has expanded by 886%.

Spotlight

There's quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency.


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Kevel Relay Expands into Growing DOOH Ecosystem

Kevel | November 10, 2022

Kevel Relay, the suite of programmatic APIs that allow publishers to unify, mediate, and control their auctions, is adding substantial SSP integrations in the DOOH space. DOOH is one of the fastest growing programmatic markets and is expected to reach USD$27bn (£23.5bn) by 2025. Today, (November 7th, 2022) Relay announces integrations with Magnite, Hivestack, and Place Exchange, and expects more integrations to come by the end of the year. With these integrations, Kevel Relay provides out-of-home media owners the ability to sell their inventory programmatically without giving up control or transparency over the auction. Programmatic DOOH transactions are still characterised by waterfall bidding methods and reserving spots in the loop for specific advertisers or demand partners. With Relay’s APIs, out-of-home publishers can open programmatic auctions on each individual ad placement. Relay’s integrations allow media owners to combine demand from multiple programmatic partners with direct sold ad servers across all programmatic formats. Access to Relay’s APIs are available on a SaaS basis. Kevel doesn’t own any demand or operate as an SSP. Instead, Kevel works through integrations with top SSPs like Magnite, Place Exchange, and Hivestack. This model allows for Kevel to maintain its neutrality in mediation of demand and transparency of auctions. With more programmatic availability and transparency, the DOOH ecosystem can drive better outcomes for publishers and advertisers further accelerating growth in the space. “Kevel Relay allows out-of-home media owners to build a powerful mediation layer to unify their auctions and manage omnichannel demand creating new revenue opportunities in the DOOH ecosystem” says James Avery, founder and CEO of Kevel. “Kevel Relay allows out-of-home media owners to build a powerful mediation layer to unify their auctions and manage omnichannel demand creating new revenue opportunities in the DOOH ecosystem” says James Avery, founder and CEO of Kevel. “We are excited to work with Kevel and their Relay product to bring programmatic efficiency to the fast-growing DOOH space,” said Grant Sterling, VP of business development at Magnite. “We look forward to collaborating with Kevel to bring premium DOOH media owners together with advertisers in a transparent and streamlined way through Relay.” About Kevel Kevel.co gives you the APIs needed to quickly build your own platform for sponsored listings, internal promotions, native ads, and more – so you can take back the Internet and drive more online revenue. Customers like WeTransfer, Ticketmaster, Yelp, Strava, Mozilla, and many more have already launched successful platforms on Kevel.co.

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PROGRAMMATIC ADVERTISING

HUMAN Acquires Anti-Malvertising Leader, clean.io, to Enhance Protection Across the Media Ecosystem

HUMAN Security, clean.io | November 04, 2022

HUMAN Security, Inc. (formerly White Ops) — the global leader in safeguarding enterprises from digital attacks with modern defense — today announced the acquisition of clean.io, the industry leader in protection against malvertising and e-commerce fraud. By adding clean.io’s products to the Human Defense Platform, HUMAN is furthering its vision to safeguard the advertising ecosystem from a full range of fraud and abuse by disrupting the economics of cybercrime and ensuring the industry’s $500 billion annual ad spend reaches real humans rather than funding criminal schemes. The acquisition is the third strategic market move HUMAN has made this year, beginning with the announcement of a $100 million growth funding round led by WestCap and NightDragon followed by the merger with PerimeterX, which included a $100 million debt facility from Blackstone Credit. Terms of the acquisition were not disclosed. When the programmatic advertising ecosystem is used by cybercriminals to deliver malware to end-users via ads, it is known as malvertising. While malvertising increases the risk of compromise by exposing users to malware, it also reflects poorly on the brands and platforms delivering the ads, creating a significant brand reputation problem. By joining forces, HUMAN and clean.io have unlocked real-time anti-malvertising to stop fraud at the source, an offering that doesn’t exist in the market today. “The vision of the Human Defense Platform is to safeguard organizations from a full range of fraud and abuse by disrupting the economics of cybercrime. As we saw with 3ve, delivering malware via programmatic advertising is one of the most prolific ways to create a large-scale botnet, and it is one of the earliest steps in the attack cycle,” said HUMAN Co-founder and CEO Tamer Hassan. “The vision of the Human Defense Platform is to safeguard organizations from a full range of fraud and abuse by disrupting the economics of cybercrime. As we saw with 3ve, delivering malware via programmatic advertising is one of the most prolific ways to create a large-scale botnet, and it is one of the earliest steps in the attack cycle,” said HUMAN Co-founder and CEO Tamer Hassan. “By teaming up with clean.io, HUMAN is gaining significant talent with deep domain expertise along with increased signal across the internet, enhancing our collective protection capabilities for our customers across the entire digital ecosystem.” clean.io employs real-time behavioral protections on page, as opposed to static creative reviews and pre-scanning techniques offline. This methodology allows for the detection and blocking of novel threats, and is all done via a simple and maintenance free integration. clean.io powers protection for more than 125 billion impressions monthly across millions of websites and mobile applications globally. Combined with HUMAN’s programmatic footprint and visibility of more than 20 trillion digital interactions per week and the two companies’ superior detection and threat intelligence capabilities, the addition of clean.io’s technology to the HUMAN Defense Platform will make malvertising incredibly costly for bad actors and enhance protection across the media ecosystem. Industry leaders also applauded the move. “HUMAN and clean.io have long been strategic partners to help combat two of the most important problems we face in programmatic advertising: malvertising and fraud. This type of consolidation in the ecosystem is welcome news and brings with it a true and holistic, 360-degree approach to fighting cybercrime.” said Ron Lissack, SVP, Chief Architect | Tech Leadership at Xandr. Sr. Director of Product Management at Xandr Sanmati Ananthamurthy also added, “The combined threat lens and mitigation that both HUMAN and clean.io provide, alongside our proprietary tools and processes, only further solidifies where the industry needs to be advancing towards.” “There has never been a stronger need for collective protection against cybercriminals. Since our founding in 2017, clean.io’s mission has been to put an end to malicious code and to protect the customer experience, revenue and brand from the latest threats,” said clean.io Co-founder and CEO Geoff Stupay, who will serve as Vice President of Media Strategy for HUMAN. “To that end, we are thrilled to be joining forces with HUMAN. Our combined lens, telemetry and mitigation across the ecosystem will deliver the most effective and comprehensive protection for our combined customers.” HUMAN leverages modern defense to disrupt the economics of cybercrime by increasing the cost to cybercriminals while simultaneously reducing the cost of collective defense. Examples include taking down Scylla — an attack targeting a number of advertising SDKs within apps available via both Google’s Play Store and Apple’s App Store. HUMAN disrupted the PARETO operation — the most sophisticated CTV botnet ever found — in cooperation with Roku and Google. 3ve was brought down together with the FBI, Google, Facebook and many others in the industry. The takedown of Methbot recently culminated in the sentencing of the self-proclaimed ‘King of Fraud’ to 10 years in prison. “With the clean.io acquisition, the Satori team will gain invaluable talent and threat intelligence. This will help us defend our customers from future attacks and support disruption efforts like 3ve, Methbot, PARETO, and most recently, Scylla,” said HUMAN Vice President of Satori Threat Intelligence and Research Gavin Reid. “We’re looking forward to expanding our investigative power and strengthening our takedown mechanisms to continue safeguarding all of our clients and the industry as a whole.” As a cybersecurity company looking to achieve end-to-end protection across the supply chain, HUMAN is making strategic acquisitions to provide enhanced protection against automated threats for customers. The acquisition of clean.io, its anti-malvertising capabilities, client-side JavaScript behavioral analysis and mitigation expands HUMAN’s existing protections for publishers, platforms and brands. The acquisition also accelerates HUMAN’s leadership position, offering the most comprehensive protection earlier in the attack cycle against all forms of digital attacks including bots, fraud, account abuse and now, malvertising. To learn more about HUMAN’s acquisition of clean.io, see the joint blog from Tamer Hassan, HUMAN’s CEO and Co-founder and Geoff Stupay, CEO and Co-Founder of clean.io. About HUMAN HUMAN is a cybersecurity company that safeguards 1,000+ brands from digital attacks including bots, fraud and account abuse. We leverage modern defense—to disrupt the economics of cybercrime by increasing the cost to cybercriminals while simultaneously reducing the cost of collective defense. Today we verify the humanity of more than 20 trillion digital interactions per week across advertising, marketing, e-commerce, government, education and enterprise security, putting us in a position to win against cybercriminals. Protect your digital business with HUMAN. To Know Who’s Real, visit www.humansecurity.com. About clean.io Founded in 2017, clean.io is a digital engagement security platform that provides businesses with the tools they need to protect their user experiences and brands by controlling the third-party code that executes on their websites. From helping some of the world's largest online publishers to prevent malvertising, to giving e-commerce merchants the ability to block the injection of unwanted discount codes at checkout, clean.io's mission is to ensure that brands truly own and control their most valuable digital assets - their websites. Visit clean.io at www.clean.io.

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PROGRAMMATIC ADVERTISING

Baidu Global to Showcase New Features of MediaGo Platform at DMEXCO 2022

MediaGo, Baidu Global | September 21, 2022

Baidu’s Global Business Unit will be attending DMEXCO 2022 to demonstrate recent technological and service updates of MediaGo, an AI-integrated marketing platform that provides global cross-media integrated marketing solutions, including programmatic advertising, advertising reselling, and AI-backed recommendations for more than 10,000 companies. “We are excited that in-person conferences are back, and we are able to meet with our European partners and discuss how MediaGo can continue helping them improve their ad performance, expand globally and enhance their international influence,” said Elaine Hu, Head of U.S. Strategy and Partnership at Baidu’s Global Business Unit. “We are excited that in-person conferences are back, and we are able to meet with our European partners and discuss how MediaGo can continue helping them improve their ad performance, expand globally and enhance their international influence,” said Elaine Hu, Head of U.S. Strategy and Partnership at Baidu’s Global Business Unit. “MediaGo offers our advertising partners trusted, compliant EU inventory, and we are committed to building an AI advertising engine that leverages media context to achieve precision marketing.” By leveraging Baidu’s technology and leadership position, MediaGo has secured in-depth strategic partnerships with unique, non-commoditized supply partners such as MSN, Snapchat, Pinterest and Reddit to provide customers with faster and more valuable media placement resources, helping companies to grow rapidly. MediaGo provides advertisers with access to more than 100 high-quality websites, including news portals, entertainment, sports, vertical publications, and more. All told, MediaGo can reach more than one billion high-value users around the world. To schedule an appointment during DMEXCO on Sept. 21 or 22 at the Baidu MediaGo networking space (Hall 8, Stand 081M002), please contact: ext_gbu_eu@baidu.com. About MediaGo MediaGo is a global AI-integrated marketing platform under the Baidu Global brand that helps clients to rapidly expand into the global market and enhance international influence. Available to customers in East Asia, Southeast Asia, the Middle East, Europe, and North America, MediaGo provides cross-media integrated marketing solutions, including programmatic advertising, advertising reselling and AI-backed recommendations to more than 10,000 companies. MediaGo is committed to building an AI advertising engine that leverages media context to achieve precision marketing in the modern era. To learn more about MediaGo, please visit: https://www.mediago.io. About Baidu Global Baidu Global is the international AI business growth engine under Baidu brand, providing global users with intelligent Internet services in multiple scenarios. Baidu Global covers more than 200 countries and regions around the world. With its strong localized operation capabilities, Baidu Global integrates global high-quality resources and offers a powerful engine that helps partners achieve rapid growth.

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AD NETWORKS

Targetspot Doubles Down on Podcasts

Targetspot | September 23, 2022

Targetspot (formerly AudioValley) (Paris:ALTGS) (Brussels:ALTGS), a global player in AdTech and digital audio monetisation, is strengthening its position in podcast monetisation by adding new resources to its US marketplace and entering into a series of partnerships in the UK and France. A particularly dynamic segment of the digital audio industry, podcasts are now a major growth area for the Group. In North America, the Targetspot podcast marketplace has been refined to fully meet the expectations of advertisers who are attracted to this immersive and engaging medium and are looking to buy space from multiple podcast publishers. It now offers them a transparent environment to deliver massive, targeted campaigns at competitive prices. Dominick Milano, SVP, Sales, and Business ​Development North America : “As we have continued to expand our podcast supply, we have simultaneously been improving both show level transparency and category accuracy. This means buyers can have further confidence in buying what they are targeting, and having greater visibility in the actual shows where ads are running.” Dominick Milano, SVP, Sales, and Business ​Development North America : “As we have continued to expand our podcast supply, we have simultaneously been improving both show level transparency and category accuracy. This means buyers can have further confidence in buying what they are targeting, and having greater visibility in the actual shows where ads are running.” The Targetspot podcast marketplace now reaches over one billion monthly impressions in North America from renowned publishers such as Spreaker, Empire, Salem, Bonneville or CBC, with a catalog of over 56,000 different podcasts. Two new partnerships in the UK In the UK, partnerships with two new publishers, Sport Social Podcast Network and WIZARD Radio Media, will expand advertising inventory with topics that are popular with advertisers and agencies. Targetspot now offers them the opportunity to reach a wide-ranging audience of sports fans through its alliance with dedicated podcast specialist Sport Social Podcast Network. With WIZARD Radio Media, which broadcasts the most popular teenage web radio station in the UK, Targetspot is strengthening its focus on the "Generation Z" target group through high-quality podcasts. A stronger position in native podcasting in France Already a key player in the monetisation of radio replay podcasts through its exclusive partnership with Radio France, Targetspot is strengthening its catalogue of digital native podcasts in France and Belgium. The Group is marketing three new programmes produced by Paradiso Media and Brut (100% digital media designed for social networks), which had an excellent summer performance on listening platforms. Targetspot has also partnered with the French platform Audiomeans, the leading independent podcast hosting and distribution company in terms of listening volume. Group Chairman and founder Alexandre Saboundjian comments : “Revenues from podcasts made up 28% of Targetspot's turnover in the first half of 2022, compared to 19% for the whole of 2021. The many partnerships forged in recent weeks will further accelerate our increasing influence in this high-potential channel. Podcasts bring together an audience that is both highly engaged and highly qualified, offering agencies and advertisers unprecedented targeting capabilities. With its turnkey Targetspot Podcast Marketplace solution, our Group has become a key player in podcast monetisation.” About Targetspot Targetspot, an AdTech group company listed on the Brussels and Paris stock exchanges, has been a leader and pioneer in digital audio since 2007. Targetspot connects brands to their target audiences via an inventory of leading publishers across all areas of digital audio. Through its proprietary technologies, Targetspot provides end-to-end integration between advertisers and publishers, for contextually targeted, cookie-free campaigns involving both direct and programmatic buying. Targetspot is also a leader in audio streaming, its Shoutcast brand enabling over 85,000 radio stations to be streamed online. Targetspot is operational in 9 countries and employs around 100 people worldwide.

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Spotlight

There's quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency.

Resources