SOCIAL MEDIA ADVERTISING
Amobee, ID5 | September 06, 2022
ID5, the market-leading identity provider for digital advertising, in partnership with Amobee, a leading advertising platform for optimised cross-screen performance, announce that they enabled boutique wine brand Gusbourne to expand its reach by 76% and achieve a conversion rate of 95% while reducing CPA by 23% for a recent direct-response, cross-device display campaign.
Nearly 50% of UK traffic is currently unaddressable due to restrictions on third-party cookies in Safari, Firefox, and Edge*, combined with more stringent data privacy regulations. Advertisers and their tech partners are urgently seeking solutions that can enable them to reach their audiences across devices in a privacy-compliant way today.
For this reason, Amobee, partnered with ID5 to leverage the consent-based identification and cross-device capabilities of ID5’s IdentityCloud, enabling clients to effectively reach their target audience with relevant messages across their devices, no matter the browser they use, while ensuring compliance with the GDPR.
As a result of the partnership between ID5 and Amobee, Gusbourne was able to reach its target audience effectively, and increase conversions at a more competitive price. Furthermore, Gusbourne met its target of increasing overall sales which allowed it to activate additional campaigns.
“Our partnership with ID5 has illustrated the advantages of cookieless targeting and how it can positively impact campaign performance even before third-party cookies fully phase out,” said Isabelle Bagge, director, client services at Amobee EMEA.
“Our partnership with ID5 has illustrated the advantages of cookieless targeting and how it can positively impact campaign performance even before third-party cookies fully phase out,” said Isabelle Bagge, director, client services at Amobee EMEA. “Getting ready for a cookieless future requires a full-circle perspective of frequently reviewing and ingesting different solutions, whilst also keeping an agile approach to acting and delivering strategy against them. Amobee, Jaywing, and Gusbourne are very pleased with the performance following the ID5 ID activation and from this, we hope to expand the use of cookieless targeting across other activities."
“What’s exceptional about this campaign is how a boutique brand like Gusbourne can set an example for other larger brands by being innovative with their advertising strategy and leveraging next-generation identity solutions to increase their reach, sales, and awareness,” said Kara Roos, director of customer success, ID5. “In a world where everybody in the industry is preparing for the cookieless future, but ignoring the cookieless present, forward-thinking companies like Amobee stand out from the competition by enabling their clients to reach their audiences at competitive prices across all environments. This case study demonstrates the clear benefits of not waiting to leverage cookieless solutions today.”
ID5 was created to improve online advertising for consumers, media owners and advertisers, with the ultimate goal to help publishers grow sustainable revenue. ID5 provides the advertising ecosystem with a transparent, scalable and privacy-compliant identity infrastructure. Its solution improves user recognition and match rates and provides a stable, consented and encrypted user ID to replace third-party cookies and MAIDs. This enables publishers to better monetise their audiences, advertisers to run effective and measurable campaigns, and platforms to maximise the value of data and inventory for their customers. Created in 2017 by seasoned ad tech professionals, ID5 services clients globally.
AD TECH AND MARTECH
National World, DanAds | August 18, 2022
National World today (August 16th, 2022) announces that it is building a custom self-serve advertising platform with DanAds. The new ad platform will automate the ad buying process and offer greater flexibility to advertisers, allowing businesses of all sizes to easily access National World’s portfolio. To design the platform, National World has partnered with DanAds – an industry expert with experience supporting global media brands like Bloomberg Media and the Washington Post.
“The way businesses buy advertising has changed. Advertisers are increasingly wanting more control over when and how they manage their marketing spend,” said Jade Power, head of digital commercial. “Self-service provides this in a simple and efficient way. We want local businesses to be able to connect to their target customers in a trusted, quality environment, that will not only help them to advertise effectively, but strengthen their relationships with customers.
“DanAds knows self-service. With more than 10 years under its belt, DanAds has an expertise that we’re excited to partner with on our journey. By working with DanAds, we can give local businesses direct access to place their messages in trusted, premium news environments, with access to rich first-party audience targeting solutions and real time reporting.”
The platform will allow advertisers to place ads in front of National World’s audience of over 20 million unique monthly visitors. In addition, it will contribute to the company’s commitment to invest in sustainable and local publishing.
“Self-serve advertising is particularly strategic for news brands with national, regional, and local content like National World,” DanAds co-founder Peo Persson explained.
“Self-serve advertising is particularly strategic for news brands with national, regional, and local content like National World,” DanAds co-founder Peo Persson explained, “The platform will offer greater flexibility and ease-of-use to local businesses, who may not always have the resources of an advertising team. This better connects National World’s readers with the local businesses they interact with every day.”
National World and DanAds expect to launch the new platform by the end of this calendar year. Interested advertisers can learn more about National World at https://www.connect-local.co.uk.
DanAds is the leading provider of self-serve advertising technology, connecting ad sellers (publishers) directly with advertisers of any size through a fully automated ad sales platform. DanAds provides publishers with their own branded platform, allowing them to dramatically reduce manual administration and monetize their valuable user data. With the help of DanAds, all ad buyers can get access to premium advertising space independent of brand and budget, without expensive middlemen. Clients include Bloomberg Media, Tripadvisor, The Washington Post, Hearst Magazines, Roku and SoundCloud. Learn more on www.DanAds.com.
SOCIAL MEDIA ADVERTISING
Niche | August 03, 2022
What happens when an entrepreneur who invented Tinder’s swipe feature and a top Facebook “do no evil” engineer join forces? They create Niche: an ad-free, decentralized social media platform consisting of user-owned communities, where members can own and sell their own content. Niche has recently closed its $1.8M pre-seed round. The investment was led by MetaWeb with follow-on from Alumni Ventures Group and a grant from the NEAR Foundation.
Current social media platforms profit from selling you ads. They harvest your data to create targeted ads that are more likely to apply to you and make them more money. This leads to poor content, easy propagation of misinformation, and a loss of privacy. One of the more challenging outcomes is the impact social media has on mental health; the platforms intentionally keep users hooked on their phones to see more ads. Niche is solving this product addiction by removing ads altogether. In fact, here’s a notable distinction: social media has users, and Niche has owner-members.
Niche is reinventing social media by distributing ownership of your networks to its members. Rather than traditional social media that uses your content to sell targeted ads, Niche Clubs reward engagement and content creation with token ownership. Each club has its own unique tokens that accrue real value over time and can be used for commerce, event admission, and membership status. The token can be exchanged for real currency. That means your networks are now part of your net worth. Niche fulfills the web3 promise of decentralized ownership and reinvents social media along with it.
Niche is co-founded by Christopher Gulczynski, CEO, and Zaven Nahapetyan, CTO. Gulczynski was a co-creator and CPO of Bumble, as well as a co-founder, CCO, and patented co-inventor of “the swipe” feature for Tinder. Nahapetyan was a senior engineering manager at Facebook, creating and leading key projects like Facebook fundraisers, civic engagement efforts, and several initiatives against misinformation.
“Versions of social media we use today do not value the individual user,” explained Christopher Gulczynski, Niche’s CEO.
“Versions of social media we use today do not value the individual user,” explained Christopher Gulczynski, Niche’s CEO. “As a decentralized, ad-free platform, Niche will not be driven by revenue; instead we will prioritize sharing credible and useful information, connecting people with others who share their interests, and allowing members to profit off the content they create.”
“We are thrilled to support Niche as one of our major investments of the year! NEAR’s goal has always been building a blockchain platform that can onboard creators and users from Web2 in a frictionless manner. With such a world class team building an innovative, community owned platform, we believe Niche will revolutionize social media,” says Amos Zhang, founder of MetaWeb.VC.
"We're really excited to have Niche building on NEAR. Social networking is the next major growth vertical in Web3 and Niche is the perfect team to accelerate that growth on NEAR. Their approach to community ownership and user-owned data resonates with our core values of usability and openness," said Illia Polosukhin, Co-Founder of NEAR Protocol.
Participants can apply to the beta, where they will have a unique opportunity to join the movement: http://www.niche.club/.
For more information, and to speak with the founders, contact Richard Laermer (RLM PR) at niche@RLMpr.com; 212-741-5106 X 216.
A decentralized platform powered by a token economy, Niche is changing social media by completely reinventing it. With interest-based clubs owned by members, everyone has a say in how their network is run. Niche clubs are for content creators who want access to their most engaged fans and direct distribution, collectors who want to buy and sell with ease, and real-life groups who want a digital home for their real-world community. A safer, more secure social media alternative free from advertising and algorithms that promote discourse and misinformation, Niche is launching to change social media as we know it today.
Viamedia | September 20, 2022
Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced a long-term partnership with HolstonConnect, a wholly owned, not-for-profit subsidiary of Holston Electric Cooperative. Viamedia’s technology uniquely allows the operator to seamlessly integrate local ads using Dynamic Ad Insertion (DAI) tools into the MobiTV streaming platform and expands Viamedia’s ad sales representation into Knoxville and the Tri-Cities region, adding to its growing national footprint.
“Viamedia has always been at the forefront of innovation, delivering advanced solutions that make advertising simpler, more effective, and more profitable. Selecting Viamedia to represent our ad sales was an easy decision,” said James Sandlin, General Manager at HolstonConnect. “With Viamedia’s undivided support, our advertisers, businesses and communities have the solutions they need to ensure success, at a time when it’s never been more critical.”
“Holston is essential to residents and businesses throughout Tennessee,” said David Solomon, Viamedia’s president and CEO.
“Holston is essential to residents and businesses throughout Tennessee,” said David Solomon, Viamedia’s president and CEO. “The company represented a unique challenge and special opportunity. With Viamedia’s innovative, cross-media advertising technology and sales representative team, Holston can not only increase revenues, but also integrate fully with MobiTV. We hope Holston’s success will become a roadmap for other operators looking to maximize local ad sales. Especially on the MobiTV platform.”
HolstonConnect is a not-for-profit, East Tennessee broadband fiber network provider offering high-speed Internet, TV, and phone services. Headquartered in Rogersville, Tennessee, Holston continues to deliver the most popular content, advanced services and new solutions to its customers in Knoxville and the Tri-Cities region.
The expanded partnership reinforces Viamedia’s national footprint. Today, the company manages sales and operations for more than 60 cable companies across 69 of the nation’s top designated market areas (DMAs), bringing invaluable opportunities for advertisers to reach local audiences in markets across the country.
Viamedia places over 1MM ads a day in more than 130 zones in 28 states across 60+ markets nationwide, aggregating all forms of TV audiences and providing a single point of sale to more than 6,000 local, regional, and national advertisers. It provides a comprehensive portfolio of audience and impression-based local video cross-media advertising solutions that bridge the gap between linear TV and digital programmatic advertising.
Viamedia’s patented, cloud based QTTTM platform utilizes a proprietary technology stack and is designed to enable ad campaigns to be more efficient and easier to execute, by utilizing rich data to deliver targeted, dynamic ads to consumers via linear television.
Viamedia also offers a complimentary suite of impression-based digital products for streaming, mobile, display, email, search, social and more. Headquartered in Lexington, Kentucky, the company’s success is built on its people, processes and proprietary software.
For more information, please visit https://viamediatv.com.
Holston Electric Cooperative is a member-owned, not-for-profit distributor of TVA power that provides safe, reliable and affordable energy to more than 30,000 residential, commercial and industrial customers in Hawkins and Hamblen counties. Visit www.holstonelectric.com to learn more.