OneScreen.ai | September 15, 2022
OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, today released its third research report in a series of studies, this one citing nearly all (96%) respondents are satisfied (50%) or very satisfied (46%) with the ROI of their current OOH marketing campaigns. On average, these companies have seen monthly revenue increase by more than 50%. The findings also reported 78% of companies using OOH plan to increase their OOH budget over the next 12 months. In partnership with Kickstand Communications, OneScreen.ai surveyed more than 600 marketing professionals who use digital and/or traditional OOH advertising in 46 states in the U.S.
“While real-world advertising has long been an exciting medium, some marketers and brands have been hesitant to invest in OOH because the ROI hasn’t been as easy to prove as with internet marketing,” said Sam Mallikarjunan, co-founder and CEO of OneScreen.ai.
“While real-world advertising has long been an exciting medium, some marketers and brands have been hesitant to invest in OOH because the ROI hasn’t been as easy to prove as with internet marketing,” said Sam Mallikarjunan, co-founder and CEO of OneScreen.ai. “But recent advances in OOH measurement, combined with diminishing digital marketing returns and digitally-fatigued consumers who are paying more attention to their surroundings than ever before, have the OOH industry poised for its greatest growth yet. The ability to effectively and broadly measure the impact of OOH is leaving brands and marketers extremely satisfied with the results of their campaigns, and as a result, they are investing more in real-world marketing.”
The success of OOH doesn’t hinge on monetary ROI alone. Advertisers also judge the performance of OOH ads by:
Increased social media engagement (67%)
Higher website traffic (54%)
Stronger brand recognition and awareness (44%)
And 96% say they are reaching those goals.
For both traditional and digital mediums, respondents saw the strongest ROI from billboard advertisements:
For users of traditional OOH, 40% said junior bulletin/junior poster billboards showed the strongest ROI
Users of digital OOH and those who use both digital and traditional say the strongest ROI is with digital billboards (38%)
The qualities that make OOH a rich, impactful, and targeted marketing channel are also the source of headaches for those who buy OOH with 84% of those surveyed saying they struggle primarily with determining the right medium, but also with navigating other aspects of the OOH buying and management process.
On average, companies are spending an additional 17 hours per week to find and manage OOH inventory. Nearly 76% say greater visibility into inventory availability would make their company more likely to increase marketing budget allocation to OOH advertising. With one-stop technology platforms such as OneScreen.ai, efficiencies are reducing the number of new hires to manage OOH advertising programs.
To download the full report, “What Is the ROI of OOH: An Economic Impact Study,” visit:
OneScreen.ai is accelerating the growth of real-world advertising by making it easier to buy and sell out-of-home (OOH) ads – from billboards, blimps, and buses to wrapped cars and connected TVs in bars and restaurants. OOH advertising is the only traditional ad medium still growing, and OneScreen.ai is making the entire industry more streamlined and connected with one centralized space for marketers to buy, deploy, and measure OOH advertising and for media owners to sell, manage, and invoice their inventory. Founded by former executives from Google, HubSpot, and Wayfair, OneScreen.ai earned a Great Place to Work® Certification in 2022 and was named one of the 2022 Best Small Workplaces™ by Great Place to Work and Fortune magazine. The company is a member of the Out of Home Advertising Association of America, Inc. (OAAA), Digital Place Based Advertising Association (DPAA), World Out of Home Organization (WOO) and Geopath. To learn more, visit www.onescreen.ai and follow on LinkedIn and Twitter.
4imprint, Great Place to Work | September 08, 2022
Great Place to Work® and Fortune® have named Oshkosh-based promotional products retailer 4imprint, Inc., as one of the Best Workplaces in Advertising & Marketing 2022. This workplace award is based on survey responses from more than 9,000 employees from Great Place to Work-Certified™ companies in the advertising and marketing industry.
Results were announced today by Fortune magazine and Great Place to Work, who perform the highly competitive selection process using rigorous analytics and confidential employee feedback. Companies were only considered if they had been a Great Place to Work-Certified organization.
“It’s humbling to see how our team goes above and beyond, doing right by our customers and each other,” said Kevin Lyons-Tarr, CEO, 4imprint.
“It’s humbling to see how our team goes above and beyond, doing right by our customers and each other,” said Kevin Lyons-Tarr, CEO, 4imprint. “Our team is the reason we’re able to build the kind of workplace where people look forward to coming to work, where they can be themselves and feel good about the work they do for our customers and our community.”
Great Place to Work chooses organizations based on how fairly employees are treated and how well companies create a great employee experience. The full list of Best Workplaces in Advertising & Marketing 2022 can be found at greatplacestowork.com.
“These companies have adapted to the challenges of an ever-changing workplace by their commitment to inclusive, high-trust cultures where employees are treated as human beings first and foremost,” says Michael C. Bush, CEO of Great Place to Work.
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, which serves millions of customers with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom T-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit 4imprint.com.
About the Best Workplaces in Advertising & Marketing
Great Place to Work selected the Best Workplaces in Advertising & Marketing by using confidential survey responses from more than 9,000 employees from Great Place to Work-Certified companies in the advertising and marketing industry. Rankings in the list are taken from 60 questions, within the Great Place to Work Trust Index™ survey, that focus on staff experience. Great Place to Work selects organizations with its For All™ methodology, which analyzes thousands of organizations in America’s largest ongoing annual workforce study, based on over 1 million survey responses and data from companies that employ over 6.1 million people. Read the full methodology.
About Great Place to Work
As the top authority on workplace culture, Great Place to Work has surveyed over 100 million employees around the globe since 1992. Great Place to Work uses insights from its surveys to determine what makes a great workplace: trust. These insights provide leaders with helpful feedback, real-time reporting and data they need to make the best decisions centered around people. Everything they do is driven by the mission to build a better world by helping every organization become a great place to work For All™.
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Pixalate | September 05, 2022
Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, released new research examining the adoption of Apple's iCloud private relay, a technology designed to protect iCloud+ users' privacy by obfuscating their IP address.
According to Pixalate's research into 70 billion open programmatic ad impressions from Safari browsers between May-August 2022, 21% of Safari traffic - across both Mac OS X Safari and iOS Safari - is associated with an iCloud private relay IP address. However, Pixalate detected the privacy-protecting tech in only 2% of such purported Safari traffic.
Based on Apple's explanation of the iCloud private relay and how it is designed to function, these results appear to be unexpected and could be either an intentional misrepresentation of traffic (IVT) or a failure of the iCloud private relay to hide users' true IP addresses.
"Advertisers and DSPs should be aware of the increasing use of iCloud private relay and the loss of transparency about the user that results from this privacy-protection technology," said Ian Trider, VP of RTB platform operations at Basis.
"Advertisers and DSPs should be aware of the increasing use of iCloud private relay and the loss of transparency about the user that results from this privacy-protection technology," said Ian Trider, VP of RTB platform operations at Basis. "In addition, DSPs and exchanges should be mindful of what appears to be a growing trend of bad actors spoofing iCloud private relay IP addresses in bid requests. Additional protection solutions may be necessary to prevent this misrepresented traffic."
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and OTT/CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/CTV advertising.
AdPlayer.Pro | August 23, 2022
AdPlayer.Pro, a global provider of outstream video advertising solutions has released a series of upgrades to the company’s flagship video ad player technology.
According to the official announcement, some of the recently implemented enhancements touched upon:
oRTB Demand integration & setup;
outstream player API;
implementation of third-party brand safety solutions, and more.
As Anton Liaskovskyi, CEO of AdPlayer.Pro claimed, the recent upgrades are primarily aimed at enabling the company’s supply partners to streamline their video ad integration operations.
“Most of our partners on the supply side are expecting an acceleration of business activities getting closer to Q4 2022"Anton Liaskovskyi, CEO of AdPlayer.Proexplained.
“Most of our partners on the supply side are expecting an acceleration of business activities getting closer to Q4 2022, and they need to be fully equipped in terms of their video ad tech, in order to fully embrace newly-emerging monetisation opportunities. This is where AdPlayer.Pro is stepping up,” he explained.
In addition to the latest video ad player enhancements, the company is also planning to release a significant update to its flagship video ad server & ad management platform later in 2022.
According to Mr. Liaskovskyi, these will primarily encompass a series of programmatic ad buying features, as well as the platform user management capabilities.
AdPlayer.Pro provides publishers, brand advertisers & agencies, and enterprise clients with an ecosystem of innovative outstream video ads solutions, powered by a robust ad-enabled video player technology, including:
Outstream solution for publishers
Outstream video ad marketplace
Video ad server and ad management platform
Video hosting solution, and much more.
Founded in 2016, AdPlayer.Pro is a global provider of advanced video advertising solutions, specifically developed to address a series of industry challenges and dramatically improve the current video advertising landscape.