Triton Digital | October 06, 2022
Triton Digital®, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today announced a new version of its advertising platform, Tap. The enhanced version, now available to all clients, provides a more fluid experience throughout the entire lifecycle of audio ad campaigns – from planning to billing – simplifying publisher workflows and enabling increased revenue opportunities and a better listener experience.
Managing and monetizing advertising inventory can be a complicated and time-consuming task. With the latest version of Tap, audio publishers can streamline audio campaign management and focus on what matters most – growing their digital audio business. As an API-driven platform, publishers can choose to control everything via an API or the Tap UI, leveraging Tap’s enhanced capabilities in their preferred environment.
The enhanced version of Tap provides:
Flexible Campaign Set-Up: A simplified user interface and quick search filters limit the number of clicks required to create a campaign, delivering a more streamlined user experience.
New Creative Management Capabilities: Advanced creative management features, including the ability to use multiple creatives in a single flight, support for weighted or sequential rotations, and the option to apply targeting rules to specific creatives, build upon the data-driven ad personalization capabilities from partner Frequency, audio’s premiere Creative Management Platform.
Advanced Ad Separation: Enhanced ad break support provides more granular control of pacing and frequency capping and new ad separation rules, in accordance with IAB guidelines, allows for better enforcement between publisher direct sold and programmatic ads. Publishers can define their desired industry separation and override default settings to make more inventory available, as needed.
Expanded Ad & Campaign Targeting: In addition to advanced geotargeting across all countries, publisher content (podcast, streaming and on-demand) can now be effortlessly grouped into a single campaign, leveraging all available ad placements (pre-roll, mid-roll, and post-roll) improving inventory management and monetization.
“As Australia’s leading independent audio entertainment destination, we pride ourselves on creating unforgettable experiences loved and shared by our listeners,” said Tim Armstrong, Director of Digital Capability and Data, Nova Entertainment. “With Tap we are able to streamline our audio campaign management to drive operational efficiencies, enabling us to deliver the audio entertainment experiences our customers have come to love and expect.”
“Our unparalleled portfolio of audio advertising technology helps publishers manage and monetize content more efficiently,” said Benjamin Masse, Chief Product Officer, Triton Digital.
“Our unparalleled portfolio of audio advertising technology helps publishers manage and monetize content more efficiently,” said Benjamin Masse, Chief Product Officer, Triton Digital. “Tap provides a fluid experience throughout the audio ad campaign lifecycle to better deliver personalized ad creative that improves not only the listening experience, but an organization’s bottom line.”
Triton Digital provides the industry’s most comprehensive stack of advertising solutions to help audio publishers increase the value of their inventory. Tap makes targeting easier, provides sophisticated inventory forecasting tools, and enables streamlined production, management, and delivery of ad creative. With the enhanced capabilities in Tap, audio publishers benefit from streamlined workflow creation and simplified audio advertising flight management, improving inventory monetization.
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry. For more information, visit www.TritonDigital.com.
Moloco | December 01, 2022
Moloco, a leader in machine learning and growth solutions for performance marketers, has announced the appointment of Ben Jeger as Vice President of EMEA. With over a decade of mobile app marketing experience, he will focus on delivering the next stage of Moloco’s growth in the EMEA region.
Immediate priorities include increasing Moloco’s EMEA team of world-class talent to help businesses scale their performance ad campaigns, through Moloco Cloud DSP, which uses machine learning with Deep Neural Networks to optimise campaigns for the best return on ad spend. In addition, Ben’s team will support Moloco Retail Media Platform, which focuses on the unique needs of e-commerce marketplaces by enabling merchants to create ad campaigns that increase discoverability and sales through relevant ad placements to the right shoppers at the right time.
With a wealth of experience driving business growth in the region, Jeger most recently served as Managing Director of Central Europe at AppsFlyer, having previously managed operations for the marketing analytics and attribution platform in DACH and the Nordics since 2016. Prior to this, he was the Senior Director, Client Services for EMEA at Fyber (now owned by Digital Turbine), an app growth and monetisation platform. While at Fyber, he led the business exchange for the region and helped drive the company’s development of the mobile business.
“Ben joins the Moloco team at a significant time for the business. His regional leadership experience and exceptional business acumen will be of great value as we continue to grow our operations in EMEA,” said Sunil Rayan, Chief Business Officer at Moloco.
“Ben joins the Moloco team at a significant time for the business. His regional leadership experience and exceptional business acumen will be of great value as we continue to grow our operations in EMEA,” said Sunil Rayan, Chief Business Officer at Moloco. “Ben’s expertise in mobile app marketing and attribution gives him a unique insight into our offering as we look to deliver machine-learning solutions for app publishers and e-commerce marketplaces. We are delighted to have Ben onboard and look forward to his leadership in elevating our presence in EMEA.”
The Moloco EMEA business has been extremely successful in the mobile games space, where 70 out of the top 100 gaming apps are working with Moloco to drive their growth. With the appointment of Ben Jeger, Moloco can expand its reach to e-commerce, fintech, and delivery apps to deliver on its mission to enable businesses of all sizes to benefit from the power of machine learning.
“Moloco is not only considered to be the fastest growing DSP, it has proven that its advanced machine learning engine thrives in a privacy-first world by utilising Deep Neural Networks and first-party data to provide customers the best return on their ad spend”, said Ben Jeger, VP of EMEA at Moloco. “Moloco’s unique tech offering, paired with a highly experienced leadership team and strong values makes this the most desirable career opportunity for me. I’m thrilled to join such a talented team and to lead the growth of the EMEA business.”
Moloco’s goal is to make the digital economy more equitable and profitable by delivering advanced machine learning to companies of all sizes. With Moloco’s machine learning platform for growth and performance, every app publisher and online retailer can now unlock the value of their unique, first-party data. Moloco Cloud DSP enables performance marketers to scale user acquisition quickly and achieve greater lifetime value through battle-tested prediction models. Moloco Retail Media Platform enables online retailers and marketplaces to establish their own performance ad business. Moloco was founded in 2013 by a team of former Google machine learning engineers. Headquartered in Redwood City, Calif., Moloco has nine offices across the US, UK, Korea, China, Japan, and Singapore. For more information, visit www.moloco.com.
Audiencerate, Equativ | December 02, 2022
Audiencerate, the identity hub enabling data-driven advertising, today announced a partnership with Equativ, a leading independent ad monetisation and curation platform. The partnership enables buy-side clients and data owners to harness the combined power of data targeting and premium cross-publisher inventory to deliver tailored addressable advertising.
By activating Audiencerate’s proprietary data via Equativ’s Buyer Connect digital ad curation platform, advertisers will be able to layer audience segments across premium publisher inventory. This allows them to utilise additional campaign targeting and optimisation capabilities, to maximise media investment and campaign performance, by reaching tailored audiences with more relevant ads, based on user behaviour, at scale.
In addition, data owners with access to the Audiencerate data onboarding platform can leverage the integration to seamlessly onboard, market and monetise their data via the Equativ curation platform, among a variety of other demand-side platforms (DSPs) and supply-side platforms (SSPs). The integration between Audiencerate and Equativ establishes a direct data bridge between the two platforms to ensure fast and simple data onboarding, driving efficient programmatic campaign activation.
Alvaro Megias, Head of Operations & Marketing, Audiencerate: “This exciting new partnership opens our proprietary audiences, and those from other data owners, to the Equativ curation platform, an environment that is becoming increasingly popular to advertisers."
Alvaro Megias, Head of Operations & Marketing, Audiencerate: “This exciting new partnership opens our proprietary audiences, and those from other data owners, to the Equativ curation platform, an environment that is becoming increasingly popular to advertisers. The platform provides transparency for advertisers and helps maximise media investment which perfectly align with our goals as a business. It’s a true meeting of our technology, people and values.”
Sara Weber, Director, Platform Partnerships, Equativ: “The creation of valuable private marketplaces is not just a trend – Equativ’s alliance with Audiencerate’s robust user data is a consolidation of what this key offering represents to buyers and publishers: addressability, reliability and scalability, all while benefiting industry professionals and respecting consumer privacy. We are excited to work with the Audiencerate team and are looking forward to expanding the scope of our partnership to benefit marketers, media owners, and data providers across the market.”
Privacy compliance is core to the Audiencerate platform which adheres to all local data protection and privacy regulations, including GDPR, CCPA & TCF 2.0. Data is encrypted across all stages of the journey.
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Omneky | September 09, 2022
Omneky, an AI-driven marketing platform, today announced that it has integrated Stability AI's Stable Diffusion into its platform this week, creating a complete AI image generation solution for advertising. Omneky is the first-to-market to offer this AI image generation capability within its platform, allowing customers to analyze, generate, approve, and manage brand assets all in one place.
Computer vision and AI generative content have changed the landscape of advertising, and these latest trends and innovations have allowed creatives to quantify their designs as well as quickly test and adapt content to maximize results. Unlike other programs, Stability AI's Stable Diffusion API (application programming interface) allows Omneky's creative team to generate content directly within the company's dashboard. This latest API integration is helping its customers to further decrease costs of creating content and increase total return on ad spend.
"My vision when I started Omneky in 2018 was to utilize automated AI generated ads at scale to help our customers reach new audiences," said Hikari Senju, Founder and CEO of Omneky.
"My vision when I started Omneky in 2018 was to utilize automated AI generated ads at scale to help our customers reach new audiences," said Hikari Senju, Founder and CEO of Omneky. "AI is now more advanced than ever and able to generate creative content on its own. The moment we've been waiting for is finally here."
Founded by technology entrepreneur and CEO Hikari Senju, Omneky utilizes omnichannel creative testing to empower customers to launch unified and personalized brand experiences across all digital touchpoints. The platform's AI is able to quickly determine what creatives are resonating among consumers and adjust current messaging to make content more meaningful in order to further drive engagement. With Omneky, customers can choose how to better allocate their advertising budgets, helping them obtain a more holistic understanding of how to successfully implement an omnichannel advertising strategy.
Omneky currently generates personalized ads for more than 200 clients across many different industries in the small business and enterprise sectors. Omneky constantly works to innovate and improve its platform to keep up with the ever changing advertising and tech industries, including integrating AI generative models like GPT-3 and DALL-E 2. The platform is currently generating content for LinkedIn, Reddit, Snapchat, Facebook, Instagram, TikTok, YouTube, programmatic TV, CTV and more.
Omneky is an AI marketing platform that generates and optimizes personalized ad creatives at scale in less time and for a considerably lower cost. Founded by technology entrepreneur, Hikari Senju, Omneky's mission is to empower human creativity and democratize growth with AI. With the help of Omneky's software and ad management system, which uses state-of-the-art deep learning to personalize experiences across all digital channels, Omneky's clients see an average 2.7x return on ad spend. To learn more, visit www.omneky.com or follow us on social media @omneky.