SHARE Location-Targeted Advertising Accounted for Roughly 85 Percent of MaxPoint’s Mobile Ad Spend During the 2015 Holiday Season

MaxPoint | January 21, 2016

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Location-Targeted Advertising Accounted for Roughly 85 Percent of MaxPoint’s Mobile Ad Spend During the 2015 Holiday Season
Mobile advertising accounted for 57.7 percent of all digital ad impressions served by MaxPoint (NYSE: MXPT) between November 26 and December 25, 2015, versus 30.6 percent during the same period in 2014. According to MaxPoint’s analysis, location-targeted advertising on phones and tablets amounted to approximately 85 percent of its customers’ mobile ad spend with the company during the 2015 holiday season.

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In 2010, Gatorade launched its Mission Control Center and ignited the command center craze. Armed with six large screens, Gatorade’s marketing team used the command center to stay up-to-date on trends and conversations about the brand, industry, competitors even nutrition. Gatorade was widely celebr


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Outbrain Appoints Allen Sharma As Director of Sales For India Region

Outbrain | September 06, 2021

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Disney, Viacom | April 15, 2021

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Business Wire | March 02, 2021

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Spotlight

In 2010, Gatorade launched its Mission Control Center and ignited the command center craze. Armed with six large screens, Gatorade’s marketing team used the command center to stay up-to-date on trends and conversations about the brand, industry, competitors even nutrition. Gatorade was widely celebr

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