Social Media Advertising

ShopLiftr Maximizes Ad Budgets, Bringing Value-Seeking Shoppers Together With Their Favorite Brands & Retailers

ShopLiftr Maximizes news
High inflation and market instability have created severe problems for both marketers and consumers in the grocery industry. CPG marketers are struggling to reach their core consumer base effectively on compressed advertising budgets, and shoppers are increasingly forced to make economic decisions that impact which products they buy and how often. ShopLiftr enables brands to maximize marketing dollars by reaching shoppers in real-time to present critical savings at places they shop via innovative, proven digital ad technology solutions, across engaging mediums, delivering superior results.

Rising grocery prices and continuing supply chain issues leave consumers struggling to not only find the products they want and need but to stretch their food budgets as far as possible. With a return to pre-pandemic shopping behaviors, more consumers are flocking to physical stores to shop. Yet, grocery prices are continuing to rise across all tracked channels – affecting food, dollar, online, and more recently impacting club and mass. A recent report by Numerator underlined that in an unprecedented trend this past year, middle-income shoppers — with an annual income of $40,000 to $80,000 — recently surpassed low-income shoppers as the group most affected by escalating grocery costs.

Brands are losing market share to a surge in private label options as cost savings amongst cash-strapped shoppers are driving short-term switching behavior, with brand loyalty as less of a priority. With food costs up 10.1% during the last year, according to the U.S. government, the pressure is on big-name brands to give consumers a reason to put their product on their shopping list rather than switching to a CPG competitor or store brand.

ShopLiftr is confronting the shopper, brand, and retailer concerns head-on. Powered by the largest, most comprehensive proprietary database of active trade promotions from all major grocery chains in North America, ShopLiftr's unique dynamic creative platform supports responsive, personalized display and video ad units. It enables brands to promote savings on consumers' favorite products, effectively maintaining and increasing market share, and drives in-store traffic to the supporting retailer. Serving hyper-localized deals to consumers in real-time, in turn, saves them time and money.

"It's important to pay attention to the cost of goods, and especially on the items you need to pay consistently every month, With U.S. households spending an additional $341 a month to purchase the same goods and services compared to a year ago, presenting deals on those essential CPG products through winning pre-shop advertising tactics with strong success metrics is key."

-Winnie Sun, co-founder and managing director of Irvine, California-based Sun Group Wealth Partners.

A major discount retailer recently tested the combination of ShopLiftr's dynamic video and display advertising to increase in-store traffic and sales. The campaign amassed an additional 44,000 incremental customer visits and produced an incremental lift of 13.98%! Promoting relevant in-store deals inspired store visits that drove significant lift and increased both repeat visits and average basket size per customer.

ShopLiftr's digital ad tech platform has been built specifically to address the challenges faced by shoppers, brands, and retailers in the current climate. It helps marketers maximize their ad budgets and increase market share by delivering engaging, programmatic video and display ads that resonate with target audiences while simultaneously bringing value-seeking shoppers together with their favorite brands in-store locally, at reasonable prices.

About ShopLiftr-
ShopLiftr is a digital ad technology company that aggregates and amplifies the largest collection of trade promotions, connecting shoppers with real-time, localized deals. ShopLiftr partners with the largest CPG brands and retailers in the world to deliver personalized digital advertising experiences at scale across North America.


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Ad Tech and Martech, Advertiser Platforms

Jasper Expands by Acquiring Image Platform Clipdrop from Stability AI

PR Newswire | February 23, 2024

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Gupshup brings Vertex AI-powered AI chatbots into RCS conversations

PR Newswire | February 26, 2024

Gupshup, the world's leading Conversation Cloud platform today announced that brands on its platform can now offer AI chatbots for RCS conversations, opening up a whole new advanced and interactive experience for their users. Gupshup's Conversational AI product suite, spanning Auto Bot Builder and ACE LLM, are now using Google Cloud's Vertex AI platform to bring the benefits of Google's large language models (LLMs) to Gupshup's customers globally. The integration will enable businesses to deliver more precise and human-like interactions with speed and scale and offer a more personalized and responsive experience. Further, AI assistants on RCS will be able to intelligently respond to unstructured queries, assisting customers across various stages–from product discovery, lead generation to troubleshooting and customer support. "Generative AI is transforming the RCS industry, and we're thrilled that Gupshup is utilizing our latest LLMs on Vertex AI to further personalize and enhance how businesses engage with customers through AI-driven conversations," said Warren Barkley, Senior Director of Product Management, Vertex AI at Google Cloud. "Vertex AI provides partners like Gupshup with a unified AI platform to leverage state-of-the-art foundational models, and we look forward to seeing the ways Gupshup continues to innovate with this technology." "We've always leveraged the latest cutting-edge AI technologies to offer a superior customer engagement platform to our brands. With our Auto Bot Builder and domain-specific ACE LLM now leveraging Google's LLMs, business messages on RCS are set to get a massive facelift, leading to better ROI for enterprises. We are excited to work with Google Cloud to help our brands bring intelligent conversations on RCS that will redefine customer engagement," said Beerud Sheth, Founder and CEO, Gupshup. Gupshup is a pioneer in leveraging domain-specific, fine-tuned large language models (LLMs) to automate the creation of enterprise-grade chatbots with appropriate guardrails. In January 2023, it launched Auto Bot Builder, a tool that leverages LLMs to automatically and effortlessly build advanced chatbots for enterprises. Gupshup's Conversational AI solutions are already live with several clients in India and abroad. The advanced chatbot for Dubai Electricity and Water Authority (DEWA) - Dubai's largest utility, is powered by Gupshup. In India, several brands such as Tata Capital and Chaayos are using it for brand engagement, product discovery, employee training, and consultative selling.

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