SKIPPY® Peanut Butter Team Announces New Advertising Campaign - "Go To Your SKIPPY® Place™"

SKIPPY | June 22, 2020

There are as many versions of "happy places" as there are people who have them, but if you're a peanut butter lover, only one escape will do: Go To Your SKIPPY® Place™. That's the premise of the new ad campaign launched today by the makers of SKIPPY® peanut butter. The national campaign was created to remind people that no matter what else is going on, you deserve to give yourself an occasional timeout and a peanut butter snack. "More than ever, we realize that sometimes all you need is a little break or a reminder to slow down and take a minute to yourself," said Jennesa Kinscher, brand manager for SKIPPY® peanut butter. The campaign's spots – airing nationally today throughout the United States – are fueled with music and rich images of some of life's special moments. Who can resist puppies and kids? Spoiler alert: Both make an appearance, creating a bit of adorable mayhem in the process. And suddenly, a simple scoop or smear of SKIPPY® peanut butter transports the lead characters to a place of relaxation and indulgence.

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Go Addressable and Advertiser Perceptions Poll Finds 81% of Advertisers are Satisfied with Addressable TV Advertising

Go Addressable, Advertiser Perceptions | November 18, 2022

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Entravision Announces Participation in the 2022 Southwest IDEAS Investor Conference

Entravision | November 11, 2022

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PROGRAMMATIC ADVERTISING

Baidu Global to Showcase New Features of MediaGo Platform at DMEXCO 2022

MediaGo, Baidu Global | September 21, 2022

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LG Ads Solutions | September 16, 2022

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Many Business-to-business (B2B) companies are already successfully getting great results  using digital marketing tactics like SEO, PPC, landing page creation, social media and email marketing linked to a CRM marketing automation system or a simple email autoresponse system. We hope you find the infographic useful; we've included advice on key issues to think through at each relevant step for all involved in inbound and content marketing.

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