SKIPPY® Peanut Butter Team Announces New Advertising Campaign - "Go To Your SKIPPY® Place™"

There are as many versions of "happy places" as there are people who have them, but if you're a peanut butter lover, only one escape will do: Go To Your SKIPPY® Place™. That's the premise of the new ad campaign launched today by the makers of SKIPPY® peanut butter. The national campaign was created to remind people that no matter what else is going on, you deserve to give yourself an occasional timeout and a peanut butter snack. "More than ever, we realize that sometimes all you need is a little break or a reminder to slow down and take a minute to yourself," said Jennesa Kinscher, brand manager for SKIPPY® peanut butter. The campaign's spots – airing nationally today throughout the United States – are fueled with music and rich images of some of life's special moments. Who can resist puppies and kids? Spoiler alert: Both make an appearance, creating a bit of adorable mayhem in the process. And suddenly, a simple scoop or smear of SKIPPY® peanut butter transports the lead characters to a place of relaxation and indulgence.