Social Media Trends Around the US - Latest Analysis from Falcon

Falcon.io | November 05, 2020

Falcon.io, a Cision organization, distributed another report revealing how the general population is burning-through and drawing in with election information via web-based media. The extraordinary component article is the most recent investigation to be distributed for Cision's 2020 State of the Election blog arrangement, a week by week fair media examination of the U.S. official election.

"The U.S. presidential election has been polarizing not just for the American public, but for people around the world, which is why Falcon.io believed it was important to share our insights," said Daniel Grant, Director of Growth Marketing at Falcon.io. "With thousands of news stories and social media mentions published every day, it was interesting to use our own tools to take a deep look at what content seems to be resonating most with the public."

All information was ordered and broke down utilizing Falcon Listen, a web-based media listening instrument that draws experiences from millions of online media presents on assist brands with following patterns and comprehend brand perception Using Falcon Listen, Falcon.io checked Facebook, Twitter, and Instagram for mentions of catchphrases around the US election from October fifth to October 30th to catch crowd supposition, track well known hashtags, and find rising patterns in crowd conversations.

Key report findings include:

COVID-19 garnered the greatest number of mentions in the last 30 days with 2.35M social media mentions.
Mentions of "jobs", "Joe Biden", "recession", "stock market", "Donald Trump" and "taxes" were some of the most used phrases in social mentions.
Mentions of "Greta Thunberg" and "teen climate change activist" received 11K mentions in conversations about climate change and the election.
The "Supreme Court" mentions followed "COVID-19" mentions with over 2.12M.

To measure whether feelings of social mentions were good, antagonistic or impartial, Falcon likewise utilized Falcon Listen to survey the emotional effect of individuals around every theme. When taking a gander at mentions of the Supreme Court, the group found that mentions about Kamala Harris and the Supreme Court and Joe Biden and the Supreme Court showed a higher pace of negative feeling when contrasted with mentions of the Supreme Court and President Trump and Vice President Mike Pence.

About Falcon.io
Falcon.io offers an integrated SaaS platform for social media listening, engaging, publishing, advertising, analytics and benchmarking. The company enables its clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform. Its client portfolio includes Carlsberg, Toyota, William Grant & Sons, Momondo, Panasonic and Coca-Cola.

About Cision
Cision is a leading global provider of earned media software and wire distribution services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC.

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