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SPYR Technologies Retains Integrity Media for Investor Relations and Corporate Communication

Applied Magix | June 28, 2022

SPYR Technologies news
SPYR Technologies (OTCQB: SPYR) (“SPYR” or the “Company”), a diversified technology company developing products leveraging the Internet of Things (Iot) for large scale applications and industries, is pleased to announce that the Company has retained veteran agency Integrity Media to manage its Investor Relations and Corporate Communication.

Integrity Media has over two decades working in public markets in the U.S. and Canada and is led by its Founder & President, Kurt Divich. One of the premier financial copywriters in the industry, Divich is twice published in fiction and non-fiction with a third commissioned work in progress. Mr. Divich has consulted and provided Investor Relations services to public companies ranging from industry leaders and American icons like Smith & Wesson to potentially market disruptive, emerging equities like SPYR Technologies.

“Integrity Media is a well-established and respected Investor Relations firm with a reputation for consistent and clearly written communication and for their efforts in advocating for investors,  In our conversations with Mr. Divich about representing SPYR he was adamant as to a public company’s obligation to be transparent with its shareholders and to provide a consistent and expeditious system to address concerns or ideas as they emerge from the shareholder base.We are eager to have Integrity Media telling our story to the market and the media, especially given our exciting acquisition of GeoTraq which we firmly believe will be a game changer for the CompanyIn our estimation, Integrity Media is the right firm to help us celebrate our successes and to keep an active dialogue with our valued investors as we take this important step in developing the massive potential we see in GeoTraq.”

-Tim Matula, CEO and President, SPYR Technologies.

I’m excited to join the team at SPYR and to immediately begin a process to develop a long-term press release calendar, I’ve been following SPYR for quite some time and I am excited to be their voice as they roll-out GeoTraq and its array of possibilities.I’ll do my level best to keep everyone apprised of events as they manifest for GeoTraq, any observations as to the future, and any challenges we may encounter. Kurt Divich,Founder & President Integrity Media.

About SPYR Technologies-
SPYR Technologies (SPYR) is a technology company which, through its subsidiary Applied Magix Inc., develops and resells Apple® ecosystem compatible products, with an emphasis on the growing multibillion-dollar IoT smart home and connected car markets and also through its subsidiary GeoTraq develops and manufactures fully entirely self-contained, ultra-small Mobile mobile IoT (Internet of Things) modules: Trackertracker-M modules for asset tracking and location-based services, and Sensorsensor-M modules used for remote monitoring. SPYR continues to identify and target acquisitions that will grow its footprint in the industry and expand the products it offers consumers, including companies developing artificial intelligence (AI) and smart technology products.

About GeoTraq-
We have a vision for a simple, smart, connected world. We empower that vision through our self-contained, fully integrated mobile IoT modules. Our modules are designed with a small plug-and-play form factor for easy attachment of antenna, battery and sensors. Combined with low-cost connectivity, GeoTraq creates real ROI for all customers.

About Applied Magix-
Applied Magix, Inc. develops and resells Apple® ecosystem compatible products in the growing multibillion-dollar IoT smart home and connected car markets.

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DeepIntent Launches DeepIntent Copilot, AI-Powered Recommendations and Insights to Usher in New Intelligent DSP

PR Newswire | September 12, 2023

Healthcare advertising technology leader DeepIntent announced the launch of DeepIntent Copilot, a groundbreaking step toward more integrated and intelligent healthcare advertising using connected artificial intelligence (AI). Seamlessly bridging media spend and clinical outcomes, Copilot is a new tool that works alongside marketers to offer actionable insights and recommendations that optimize marketing decisions and drive more relevant connections with patients and healthcare providers (HCPs) across the path to prescription. Driven in part by digital access, patients are now active participants in their health journey, offering pharma marketers more opportunities to activate cohesive, data-driven strategies across patients and their HCPs. However, that data is often siloed within numerous point solutions, which makes it challenging for brands to know they're reaching the right HCP and patient audiences with maximum efficiency and performance. Additionally, their investments are equally fragmented across various channels and partners, each with nuances that often result in measurements that are too delayed to be actionable. DeepIntent's unique ability to connect data across planning, activation, and measurement has already begun to solve these challenges. DeepIntent Copilot builds on this foundation using generative and connected AI to create an interactive experience that surfaces meaningful insights and recommendations based on real-time media data tied to clinical outcomes. The result is a platform that empowers healthcare marketers to streamline campaign activation and focus their media investments on the audiences and strategies that drive measurable growth and ultimately improve patient outcomes. Examples of DeepIntent Copilot driving performance and efficiency include: Pre-optimizing campaigns with audience recommendations that maximize performance against specific goals, like audience quality and verified patient reach Maximizing media investment during activation with campaign and channel insights rooted in real-world clinical outcomes Generating recommendations to traders for enhancing scale and performance forHCP and patient campaigns Evaluating the value of millions of ad opportunities per second and prioritizing those that drive higherAQ and increase scripts "AI remains artificial unless you have fully integrated data and solution connectivity, which DeepIntent's platform provides. DeepIntent Copilot marks the dawn of a new category of DSP: an intelligent DSP which supercharges all existing advantages of a healthcare DSP with AI. Our platform already allowed marketers to do it all in one place. By having AI everywhere, we simplify campaign planning and reduce the time required to achieve positive ROI by giving marketers and their agencies the tools they need to be dynamic. This allows them to detect and anticipate changes in the marketplace and adapt their campaigns and strategies in real-time," said Chris Paquette, Founder and CEO of DeepIntent. To learn more about DeepIntent, visit www.deepintent.com/. About DeepIntent With a core belief that advertising technology can measurably improve the lives of patients, DeepIntent is leading the healthcare advertising industry into the future. Built purposefully for the healthcare industry, the DeepIntent Healthcare Advertising Platform is proven to drive higher audience quality and script performance with patented technology and the industry's most comprehensive health data. DeepIntent is trusted by 600+ pharmaceutical brands and all the leading healthcare agencies to reach the most relevant healthcare provider and patient audiences across all channels and devices. For more information, visit DeepIntent.com or find us on LinkedIn.

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Improving economic conditions are beginning to spur digital ad spending growth

prnewswire | August 09, 2023

Skai, an omnichannel platform for performance marketing, published its Q2 2023 Digital Marketing Quarterly Trends Report, an in-depth analysis of the digital marketing trends that defined the second quarter of this year, along with an interactive infographic detailing key analysis. While the pattern of more ads at lower prices mostly continued to affect year-over-year (YoY) trends, comparing Q2 2023 to the previous quarter suggests an improving economy on numerous fronts. Retail media growth accelerates while other channels hold Year-over-year (YoY) spending grew 35% for retail media, up from 30% last quarter, while paid search and paid social only varied slightly from last quarter's trend. Paid search spending increased 3% YoY while paid social spending declined by 4%, both down one percentage point from Q1 YoY levels. Virtuous cycle drives retail media, paid search Retail media and paid search cost-per-click (CPC) both grew 11% quarter-over-quarter (QoQ) while conversion rate (CVR) was up 8% in retail media and 10% in search. Higher conversion rates translate to fewer clicks leading to a purchase, which then offset the higher click costs without negatively affecting return on ad spend (ROAS). Higher CPC then also allows for higher-quality placements on search results or product description pages. Bright spots in paid social While overall social spending was down, several segments saw YoY growth over Q2 2022. Video ads grew 12% and both Instagram ads and Awareness & Engagement campaign objectives were up 5% over last year. Expansion of formats and placements for commerce ads In each channel, commerce ads that are taking new forms and reaching new audiences showed robust QoQ growth. Amazon DSP spending increased 56% from Q1 to Q2, while Google Performance Max campaigns and Meta Advantage Shopping Campaigns+ grew 34% and 38%, respectively. "Retail media is already showing signs of accelerating spending growth, while both paid search and paid social look like they are hitting the end of recent deceleration trends. This all bodes well for a strong H2 for digital marketing spend as economic conditions improve," said Chris Costello, Senior Director of Marketing Research at Skai. "Meanwhile, digital publishers are consolidating disparate elements of campaign management and then expanding those campaigns to new audiences and properties to reinforce their value to advertisers." For more information and to view the infographic, visit skai.io/digital-marketing-trends/. Methodology Analysis is drawn from a population of approximately $9 billion in advertising spend over five quarters, comprising more than 3,000 advertiser and agency accounts across 40 vertical industries and more than 150 countries running on the Skai™ platform on Google, Microsoft, Baidu, Yandex, Yahoo! Japan, Verizon Media, Amazon, Walmart, Instacart, Criteo, Kroger, Apple Search Ads, Pinterest, Snapchat, Facebook, and Instagram. Except where noted, only advertisers with 15 consecutive months of performance data are included. Some additional outliers have been excluded. Ad spending and pricing have been translated to USD at the time the spending was incurred, where applicable. About Skai Skai (formerly Kenshoo) is a leading omnichannel marketing platform that uniquely connects data and media for informed decisions, high efficiencies, and optimal returns. Its partners include Google, Meta, Amazon Ads, TikTok, Snap, Walmart Connect, Instacart, Roundel, Criteo, CitrusAd, Pinterest, Microsoft, Apple Search Ads, and more. For over 15 years Skai has been trusted by an impressive roster of brands including Pepsico, Michaels, Reckitt, Daimler, LG, and Vodafone. The company is headquartered out of Tel Aviv, with seven international locations, and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, Bain Capital Ventures, Pitango, and Qumra Capital.

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Majority of Canadian Consumers Likely to Engage with Enhanced Connected TV Ad Formats

Business Wire | July 28, 2023

LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today released the findings of a new study that found that 84% of Canadian viewers like enhanced ads, and more than half (52%) will engage with them. Enhanced ads are Connected TV ads that include dynamic QR codes, change messaging based on time of day, are location specific or use weather to trigger relevant creative. The majority of Canadian consumers (69%) are likely to engage with enhanced ads that show real-time sports scores or a countdown to games/events and team match-ups. In fact, enhanced ads with sports-related dynamic content are the most likely to improve brand favorability and purchase intent, with one in three viewers reporting a positive impact. LG Ad Solutions surveyed more than 650 Canadian consumers who owned a connected TV in February 2023 to understand the value of enhanced ads and viewer preferences and attitudes towards them. The study, titled “Enhanced Ads: The Actionable Format,” also found: One in two viewers are likely to engage with weather-triggered enhanced ads, and 69% like the idea of ads that factor in weather. More than three-quarters (78%) of viewers like the idea of ads that provide closest store locations. Further, one in three viewers is likely to be favorable towards local extension enhanced ads. Enhanced ads with QR codes had the lowest level of engagement at 43%, noting that QR codes lacking a clear call-to-action suffer in engagement. However, when done effectively, one in three viewers are likely to be favorable towards QR-enhanced ads and one in three are likely to purchase brands that use QR-enhanced ads. Interactive ads are popular with viewers, as 62% prefer interactive ads to static or regular video ads. Contextual ads were also popular with viewers, as 77% liked ads that take into consideration the context in which the ad is being viewed. "The results of this study reinforce the desire among consumers to have a more personalized advertising experience, receiving information that is timely and relevant to them,” said Jason Randall, Country Manager, Vice President of Sales, Canada, LG Ad Solutions. “Unlike traditional television, Connected TV provides brands a way to give viewers the experience they’re looking for and help drive better brand engagement through more interactive and compelling advertising content.” For more information on LG Ad Solutions and to download the full study, please visit https://lgads.tv/resource/canada-enhanced-ads-study/ About LG Ad Solutions LG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. We bring together LG’s years of experience in delivering world-class smart TVs to consumers worldwide with big TV audience data and Video AI designed to connect brands with audiences across all screens.

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Wurl and AppLovin Empower Streamers and Publishers to Turn CTV into a Performance Marketing Channel in New Report

Business Wire | September 14, 2023

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PR Newswire | September 12, 2023

Healthcare advertising technology leader DeepIntent announced the launch of DeepIntent Copilot, a groundbreaking step toward more integrated and intelligent healthcare advertising using connected artificial intelligence (AI). Seamlessly bridging media spend and clinical outcomes, Copilot is a new tool that works alongside marketers to offer actionable insights and recommendations that optimize marketing decisions and drive more relevant connections with patients and healthcare providers (HCPs) across the path to prescription. Driven in part by digital access, patients are now active participants in their health journey, offering pharma marketers more opportunities to activate cohesive, data-driven strategies across patients and their HCPs. However, that data is often siloed within numerous point solutions, which makes it challenging for brands to know they're reaching the right HCP and patient audiences with maximum efficiency and performance. Additionally, their investments are equally fragmented across various channels and partners, each with nuances that often result in measurements that are too delayed to be actionable. DeepIntent's unique ability to connect data across planning, activation, and measurement has already begun to solve these challenges. DeepIntent Copilot builds on this foundation using generative and connected AI to create an interactive experience that surfaces meaningful insights and recommendations based on real-time media data tied to clinical outcomes. The result is a platform that empowers healthcare marketers to streamline campaign activation and focus their media investments on the audiences and strategies that drive measurable growth and ultimately improve patient outcomes. Examples of DeepIntent Copilot driving performance and efficiency include: Pre-optimizing campaigns with audience recommendations that maximize performance against specific goals, like audience quality and verified patient reach Maximizing media investment during activation with campaign and channel insights rooted in real-world clinical outcomes Generating recommendations to traders for enhancing scale and performance forHCP and patient campaigns Evaluating the value of millions of ad opportunities per second and prioritizing those that drive higherAQ and increase scripts "AI remains artificial unless you have fully integrated data and solution connectivity, which DeepIntent's platform provides. DeepIntent Copilot marks the dawn of a new category of DSP: an intelligent DSP which supercharges all existing advantages of a healthcare DSP with AI. Our platform already allowed marketers to do it all in one place. By having AI everywhere, we simplify campaign planning and reduce the time required to achieve positive ROI by giving marketers and their agencies the tools they need to be dynamic. This allows them to detect and anticipate changes in the marketplace and adapt their campaigns and strategies in real-time," said Chris Paquette, Founder and CEO of DeepIntent. To learn more about DeepIntent, visit www.deepintent.com/. About DeepIntent With a core belief that advertising technology can measurably improve the lives of patients, DeepIntent is leading the healthcare advertising industry into the future. Built purposefully for the healthcare industry, the DeepIntent Healthcare Advertising Platform is proven to drive higher audience quality and script performance with patented technology and the industry's most comprehensive health data. DeepIntent is trusted by 600+ pharmaceutical brands and all the leading healthcare agencies to reach the most relevant healthcare provider and patient audiences across all channels and devices. For more information, visit DeepIntent.com or find us on LinkedIn.

Read More

Ad Networks

Improving economic conditions are beginning to spur digital ad spending growth

prnewswire | August 09, 2023

Skai, an omnichannel platform for performance marketing, published its Q2 2023 Digital Marketing Quarterly Trends Report, an in-depth analysis of the digital marketing trends that defined the second quarter of this year, along with an interactive infographic detailing key analysis. While the pattern of more ads at lower prices mostly continued to affect year-over-year (YoY) trends, comparing Q2 2023 to the previous quarter suggests an improving economy on numerous fronts. Retail media growth accelerates while other channels hold Year-over-year (YoY) spending grew 35% for retail media, up from 30% last quarter, while paid search and paid social only varied slightly from last quarter's trend. Paid search spending increased 3% YoY while paid social spending declined by 4%, both down one percentage point from Q1 YoY levels. Virtuous cycle drives retail media, paid search Retail media and paid search cost-per-click (CPC) both grew 11% quarter-over-quarter (QoQ) while conversion rate (CVR) was up 8% in retail media and 10% in search. Higher conversion rates translate to fewer clicks leading to a purchase, which then offset the higher click costs without negatively affecting return on ad spend (ROAS). Higher CPC then also allows for higher-quality placements on search results or product description pages. Bright spots in paid social While overall social spending was down, several segments saw YoY growth over Q2 2022. Video ads grew 12% and both Instagram ads and Awareness & Engagement campaign objectives were up 5% over last year. Expansion of formats and placements for commerce ads In each channel, commerce ads that are taking new forms and reaching new audiences showed robust QoQ growth. Amazon DSP spending increased 56% from Q1 to Q2, while Google Performance Max campaigns and Meta Advantage Shopping Campaigns+ grew 34% and 38%, respectively. "Retail media is already showing signs of accelerating spending growth, while both paid search and paid social look like they are hitting the end of recent deceleration trends. This all bodes well for a strong H2 for digital marketing spend as economic conditions improve," said Chris Costello, Senior Director of Marketing Research at Skai. "Meanwhile, digital publishers are consolidating disparate elements of campaign management and then expanding those campaigns to new audiences and properties to reinforce their value to advertisers." For more information and to view the infographic, visit skai.io/digital-marketing-trends/. Methodology Analysis is drawn from a population of approximately $9 billion in advertising spend over five quarters, comprising more than 3,000 advertiser and agency accounts across 40 vertical industries and more than 150 countries running on the Skai™ platform on Google, Microsoft, Baidu, Yandex, Yahoo! Japan, Verizon Media, Amazon, Walmart, Instacart, Criteo, Kroger, Apple Search Ads, Pinterest, Snapchat, Facebook, and Instagram. Except where noted, only advertisers with 15 consecutive months of performance data are included. Some additional outliers have been excluded. Ad spending and pricing have been translated to USD at the time the spending was incurred, where applicable. About Skai Skai (formerly Kenshoo) is a leading omnichannel marketing platform that uniquely connects data and media for informed decisions, high efficiencies, and optimal returns. Its partners include Google, Meta, Amazon Ads, TikTok, Snap, Walmart Connect, Instacart, Roundel, Criteo, CitrusAd, Pinterest, Microsoft, Apple Search Ads, and more. For over 15 years Skai has been trusted by an impressive roster of brands including Pepsico, Michaels, Reckitt, Daimler, LG, and Vodafone. The company is headquartered out of Tel Aviv, with seven international locations, and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, Bain Capital Ventures, Pitango, and Qumra Capital.

Read More

Advertiser Platforms

Majority of Canadian Consumers Likely to Engage with Enhanced Connected TV Ad Formats

Business Wire | July 28, 2023

LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today released the findings of a new study that found that 84% of Canadian viewers like enhanced ads, and more than half (52%) will engage with them. Enhanced ads are Connected TV ads that include dynamic QR codes, change messaging based on time of day, are location specific or use weather to trigger relevant creative. The majority of Canadian consumers (69%) are likely to engage with enhanced ads that show real-time sports scores or a countdown to games/events and team match-ups. In fact, enhanced ads with sports-related dynamic content are the most likely to improve brand favorability and purchase intent, with one in three viewers reporting a positive impact. LG Ad Solutions surveyed more than 650 Canadian consumers who owned a connected TV in February 2023 to understand the value of enhanced ads and viewer preferences and attitudes towards them. The study, titled “Enhanced Ads: The Actionable Format,” also found: One in two viewers are likely to engage with weather-triggered enhanced ads, and 69% like the idea of ads that factor in weather. More than three-quarters (78%) of viewers like the idea of ads that provide closest store locations. Further, one in three viewers is likely to be favorable towards local extension enhanced ads. Enhanced ads with QR codes had the lowest level of engagement at 43%, noting that QR codes lacking a clear call-to-action suffer in engagement. However, when done effectively, one in three viewers are likely to be favorable towards QR-enhanced ads and one in three are likely to purchase brands that use QR-enhanced ads. Interactive ads are popular with viewers, as 62% prefer interactive ads to static or regular video ads. Contextual ads were also popular with viewers, as 77% liked ads that take into consideration the context in which the ad is being viewed. "The results of this study reinforce the desire among consumers to have a more personalized advertising experience, receiving information that is timely and relevant to them,” said Jason Randall, Country Manager, Vice President of Sales, Canada, LG Ad Solutions. “Unlike traditional television, Connected TV provides brands a way to give viewers the experience they’re looking for and help drive better brand engagement through more interactive and compelling advertising content.” For more information on LG Ad Solutions and to download the full study, please visit https://lgads.tv/resource/canada-enhanced-ads-study/ About LG Ad Solutions LG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. We bring together LG’s years of experience in delivering world-class smart TVs to consumers worldwide with big TV audience data and Video AI designed to connect brands with audiences across all screens.

Read More

Advertiser Platforms

Wurl and AppLovin Empower Streamers and Publishers to Turn CTV into a Performance Marketing Channel in New Report

Business Wire | September 14, 2023

Wurl, the leader in data-driven solutions for CTV, today released How to Turn CTV into a Performance Marketing Channel for Growth, a new report developed in partnership with leading marketing platform AppLovin (NASDAQ: APP). With CTV ad spending projected to reach over $25 billion in 2023, and more and more viewers moving away from traditional cable, the report highlights the significant role CTV advertising plays in reaching new audiences and driving revenue. “CTV advertising is bringing the performance power of mobile user acquisition into the world of television, unlocking unprecedented ROI for streamers, content publishers, and mobile marketers alike,” said Katie Jansen, Chief Marketing Officer, AppLovin. “Whether operating in the dynamic world of mobile apps, or as a streaming app delivering engaging content, CTV is driving incremental and profitable growth for performance-minded marketers.” Marketers can now leverage data-driven targeting and measurement, providing a clearer understanding of campaign outcomes. The report details how to: Drive incrementalityby expanding reach to previously untapped audiences and acquiring net-new users and subscribers. Keep the right viewers engaged, targeting promos individually across CTV, mobile, and desktop. Drive deeper engagement through dual-screeningwhen users are engaging with their mobile phones while watching CTV, and searching for information about the product or service. Measure and optimize with a full-funnel, cross-channel mindsetensuring a holistic understanding of CTV's role in driving down-funnel actions. Inspire engagement with CTV adsthat leave a lasting impression and feature a clear call to action that motivates users to take the next step. The report also features real-world case studies from apps that increased their install rates with AppDiscovery campaigns tapping into Wurl’s premium CTV supply. Picsart, the number two top-downloaded photography app, tripled its spend after achieving high install rates and tremendous scale, and popular credit building app Kikoff decreased its cost-per-engagement (CPE) by 27% and increased its install rate by 3X. “We know that nearly half of viewers discover new content to watch through ads during other TV shows,” said Ron Gutman, Chief Executive Officer, Wurl. “With performance-driven advertising, streamers and publishers can leverage CTV as part of their marketing mix to attract high-value viewers, increase engagement, and, in turn, boost retention. All campaigns are 100% measurable through Wurl’s ContentDiscovery solution, allowing advertisers to effectively transform their marketing efforts from a cost center to a revenue driver with the ability to immediately see their ROAS and down-funnel metric performance.” Learn more about Wurl and read the full report, How to Turn CTV into a Performance Marketing Channel for Growth, here. About Wurl Wurl leads the CTV industry in helping content publishers and streamers reach millions of viewers worldwide. The company's market-leading solutions enable publishers and streamers to maximize their revenues, grow their CTV viewership, and strengthen their brand value. Wurl is owned by AppLovin (NASDAQ: APP). For more information, visit www.wurl.com, and follow us on LinkedIn, X, Instagram, and Facebook. About AppLovin AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.

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