AD NETWORKS

TapNation integrates Adverty's in-game ad technology

Adverty | July 07, 2021

Adverty AB (publ), a leading in-game advertising specialist, announced a partnership with TapNation, as the French hypercasual publisher incorporates Adverty's seamless in-game ad formats into several current and upcoming titles - the result of a successful Q1 trial with clear positive uplift on all key metrics.

TapNation, a Paris-based producer of hyper-casual games, has incorporated Adverty's seamless In-Play advertising technology into many of its products and plans to utilize Adverty's unique formats in future releases.

"We've been interested in in-game advertising for a while, so we began our initial testing with Adverty in our game Cornhole League in Q1. We thoroughly examined the impact of in-game advertising and discovered that it had a clear net positive uplift on all of our key KPIs "says Vincent Férvier, TapNation's VP of Monetisation.

"Given the encouraging results so far, we have chosen to include seamless in-game advertising into more of our games, beginning with Web Master 3D and Rock Crawling. In the future, we will continue to include in-game advertising in any and all titles as appropriate."

Adverty CEO Tobias Knutsson adds: "We are thrilled to welcome TapNation to the rapidly expanding field of in-game advertising. We've had the pleasure of participating in company-wide Cornhole League events in recent months, and we can attest to the quality of the games. TapNation is also one of our largest publishers to date, providing our advertisers with a new level of reach." TapNation has had phenomenal growth, with over 230 million downloads of its game releases since 2020. Every day, millions of people across the globe play its titles.

Adverty has also recently partnered with InMobi and Verizon on the demand side, in addition to current successful partnerships with PubMatic and Smaato, allowing a wide range of partners and advertisers to access its inventory, with supply-side interest growing exponentially as more people understand the power of in-game executions to maximize brand exposure and p With interest in in-game advertising rising, not to mention Adverty's recent partnership with Moat by Oracle Advertising for third-party verification and its recent US patents granted for its work on viewability, the collaboration comes at an exciting time.

Adverty is presently looking to expand its workforce and is actively recruiting for various positions across all aspects of the business.

About Adverty
Adverty, the leading in-game advertising platform, uses innovative and patented technology designed for games to offer seamless In-Play and In-Menu advertisements that connect brands and people. The platform provides real in-game ad inventory at scale and enables content creators to monetize the whole experience through unobtrusive, easy-to-integrate, immersive advertising. Adverty, which was founded in 2016, has offices in Stockholm, London, New York, Madrid, Helsinki, St Petersburg, and Lviv and works with advertisers, agencies, and developers to unlock audiences and revenue streams in gaming.

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Go Addressable, Advertiser Perceptions | November 18, 2022

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This year’s event takes place on Wednesday, November 16, in New York, with speakers spanning thought leaders from Publicis Media, GroupM, OpenAP, VideoAmp, Warner Bros. Discovery, LiveRamp and more. More information here. About Go Addressable Go Addressable is an industry inclusive initiative led by TV distribution companies (Altice USA’s a4 Advertising, Charter Communications’ Spectrum Reach®, Comcast, Cox, DIRECTV Advertising, DISH Media and VIZIO) to help maximize the scale, impact and value of TV as a marketing platform. The group’s mission is to further accelerate the advancement of addressable TV advertising in a way that is trusted, scalable and effective for both advertisers and programmers looking to make their inventory addressable. 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Audiencerate and Equativ partner to deliver market-leading addressable advertising

Audiencerate, Equativ | December 02, 2022

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ADVERTISER PLATFORMS

Moloco Appoints Ben Jeger as Vice President of EMEA to Accelerate Growth in the Region

Moloco | December 01, 2022

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Hivestack and Quotient Partner to Connect and Enable Global Programmatic Digital Out of Home (DOOH) Campaigns

Hivestack, Quotient | November 23, 2022

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