Programmatic Advertising

Teads Announces Strategic Data Partnership With Acxiom

Teads, the global media platform, today announced the launch of a new global partnership with Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences. The new partnership will provide comprehensive, addressable solutions while putting privacy first.

Acxiom’s data will be easily accessible through Teads’ proprietary self-serve platform, Teads Ad Manager (TAM). This data ingestion will simplify the use of Acxiom audiences across Teads’ inventory and allow the platform’s advanced AI to deliver more efficient decisions to drive outcomes for brands.

“Acxiom is constantly working to create more unified experiences as the digital ecosystem continues to evolve and we’re thrilled to partner with Teads to better serve advertisers and their audience delivery needs, By enabling seamless data access through Teads, advertisers can quickly reach the customers that matter most, pairing privacy-compliant data with a premium, brand-safe environment.”

said John Baudino, Senior Vice President of Data & Identity at Acxiom.

By collaborating with Teads, Acxiom will continue its long history of combining innovation and creativity to drive demonstrable results for both clients and partners. The partnership will combine the addressability of Acxiom’s data through Teads’ market leading technology and direct integration with the world’s best publishers. Acxiom’s ethically sourced, privacy-compliant customer data management solutions and diverse data sets include segments across demographics, interests, household income and purchase behaviors to allow advertisers to consistently deliver media effectiveness.

“As we move into the next era of responsible targeting, partnerships that focus on delivering outcomes through ethical data practices will be critical for brands, We’re delighted to be partnering with Acxiom to be building a media ecosystem that delivers for advertisers and publishers whilst rebuilding trust with consumers.”

said Remi Cackel, Chief Data Officer at Teads.

About Acxiom
Acxiom is a customer intelligence company providing data-driven solutions that enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies. Inc. (IPG).

About Teads
Teads operates a leading, cloud-based, end-to-end technology platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies.

For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach 1.9 billion unique monthly users* in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions.


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