National Advertising Division | December 29, 2021
The National Advertising Division (NAD) of BBB National Programs determined that Chime Financial, Inc.'s advertising for its "SpotMe" program disclosed the material information necessary to ensure that claims about its program are substantiated and that Chime's "no overdraft fees" claims are supported.
Further, NAD found that the Chime homepage adequately qualifies its "no fees" claim so that consumers understand that out-of-network ATM fees are not among the hidden fees it eliminates. However, NAD recommended that Chime qualify claims on its "No Hidden Fees" webpage and television advertising to make clear that the eliminated fees do not include out-of-network ATM fees.
The following express claims were challenged by NAD as part of its independent routine monitoring of truth and transparency in U.S. national advertising:
"Banking with no hidden fees"
"Say goodbye to hidden fees when you bank through Chime. No overdraft fees. No minimum balance fees. No monthly fees. No foreign transaction fees."
"Say goodbye to hidden fees*" (at the bottom of the webpage: "*Out-of-Network cash withdrawal fees apply. Third-party and cash deposit fees may apply.")
"And if I'm ever in a pinch, Chime SpotMe even lets me overdraw my account fee-free on debit card purchases."
"I don't have to worry about overdraft fees. There's no surprises, no hidden fees."
NAD also challenged implied claims that:
When banking with Chime, consumers will not be charged any of the traditional fees that are imposed by traditional banks.
Consumers will never be charged a fee they had not anticipated at the time of signing up for Chime.
"No Overdraft Fees" Claims
NAD inquired into whether claims about Chime's "SpotMe" program disclosed material limitations of the program and whether its "no fees" and "no overdraft fees" claims were truthful and not misleading.
Based on the advertiser's explanation of its "SpotMe" program, NAD determined that the "SpotMe" advertising disclosed the material information necessary to ensure that its claims about the program are substantiated. The claims that the "SpotMe" program allows for "fee-free" overdraft or "up to $200 on debit card purchases with no overdraft fee" are truthful, as Chime does not charge overdraft fees. As a result, NAD determined that the "no overdraft fees" claims are supported.
"No Hidden Fees" Claims
Chime customers can use over 60,000 in-network ATMs without incurring any fees. If a Chime customer chooses to use an ATM out of that network, they will incur an out-of-network ATM fee.
NAD determined that, absent a context that limits the message, Chime's "no hidden fees" claims reasonably convey the message that consumers will not have to pay "hidden" fees that are often associated with traditional banks, including out-of-network ATM fees charged by their institution. Accordingly, the proximity and placement of qualifying language is an important factor in determining if consumers that see the advertiser's "no hidden fees" claims understand that Chime charges out-of-network ATM fees.
NAD found that the Chime homepage adequately qualifies its "no fees" claim, however NAD noted consumers could miss the small font disclosure at the bottom of Chime's "No Hidden Fees" webpage and that the claims presented in Chime's television commercials could more clearly qualify the "no hidden fees" claim.
Accordingly, NAD recommended that Chime modify its "No Hidden Fees" webpage and television advertising to qualify the "no hidden fees" claim to make clear that the fees it eliminates do not include out-of-network ATM fees.
In its advertiser statement, Chime stated that it "agrees to make enhancements consistent with NAD's recommendations." Further, the advertiser expressed its belief that it has "adequately qualified its advertising statements regarding the assessment of out-of-network ATM fees . . . nonetheless, Chime will consider the NAD's observations in undertaking enhancements to disclosures on the 'No Hidden Fees' webpage and in television advertising."
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About BBB National Programs
BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs, and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy. To learn more, visit bbbprograms.org.
About the National Advertising Division
The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.
Technavio | January 14, 2022
According to the research report "In-Game Advertising - Forecast and Analysis Report 2020-2025", the market will witness a YOY growth rate of 9.34% in 2021 at a CAGR of 16% during the forecast period. The report is segmented by Platform (Mobiles, Computing Device and Consoles), and geography (North America, Europe, APAC, South America, and MEA).
APAC is the largest market for in-game advertising. Factors such as the rise in the number of gamers and partnerships among advertisers and video game companies are prominently driving the market growth. In addition, countries such as China, Japan, Thailand, Indonesia, and Vietnam are further driving the market growth with an increase in penetration of internet connections along with rising smartphones users.
The global in-game advertising market is concentrated and the vendors are deploying different strategies such as extensively investing in joint ventures and acquisitions for capturing major shares and expanding their presence globally to compete in the market.
The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Various other players in the market are opting for M&A ad strategic alliances to acquire additional market share and enhance their market reach and customer base.
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Integral Ad Science, Media Rating Council | November 09, 2021
Delivers much-needed transparency for advertisers across their social media buying
SINGAPORE, November 8, 2021 -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced that it has been accredited by the Media Rating Council (MRC) for impression and viewability measurement and reporting of display and video ads across Facebook and Instagram. With the continued growth of social advertising, this latest accreditation underscores the valued measurement that IAS offers advertisers across the world’s largest digital platforms including Facebook.
“We’re proud to achieve this important MRC accreditation for our Facebook integrated measurement,” said Lisa Utzschneider, CEO, IAS. “Marketers rely on IAS and our advanced technology to drive much-needed transparency along with greater outcomes for their Facebook campaigns. We continue to prioritize our customers’ needs in our role as a leading provider of digital media quality across all social platforms.”
IAS helps customers make every ad impression count through its global measurement capabilities, and this new MRC accreditation represents the latest way IAS is bringing greater transparency to the industry. This accreditation covers IAS’s measurement of display and video ads served in the Facebook Newsfeed on desktop and mobile web, as well as those served in both the Facebook and Instagram mobile apps. With integrated third-party measurement from IAS on Facebook and Instagram, advertisers gain a clearer understanding of their ad investment and performance, with greater control to optimize their campaigns toward viewable inventory. IAS achieved this most recent MRC accreditation following an intensive audit to verify that its data and measurement procedures, controls, disclosures, and reporting meet the required industry standards for validity, reliability, and effectiveness.
“Accreditation of IAS as compliant with MRC’s Viewable Impression Standards for its integrated viewability measurement and reporting of display and video inventory on Facebook and Instagram is an important achievement that will help bring marketers the transparency they need to better evaluate ad spend on these critical platforms,” said George W. Ivie, Executive Director and CEO of the MRC. “We congratulate IAS for its commitment to digital media quality and for meeting the rigorous standards necessary to attain this significant milestone.”
Established in 2014, the MRC’s viewability standard helps ensure that brands only pay for quality ad inventory that has an opportunity to have been seen. IAS maintains MRC accreditations across its suite of services including display and video viewability for desktop, mobile web, and mobile in-app; invalid traffic for desktop, mobile web, and mobile in-app; and property level brand safety.
About Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com.
About Media Rating Council (MRC)
The MRC is a non-profit industry association established in 1963 composed of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC Accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research and other standards MRC produces; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently more than 100 research products are audited by the MRC.
Facebook® is a registered trademark of Facebook Inc.
Anzu | February 24, 2021
In-game advertising platform Anzu has partnered with InMobi for programmatic advertising.
Through the partnership, InMobi's brand advertisers will have access to Anzu's mobile gaming inventory and will be able to buy in-game display and video ads programmatically.
Furthermore, the ads specialist's inventory includes exclusive titles across a range of genres, including sport and action.
"We are living in a mobile-first world, and media consumption in it continues to evolve rapidly," said InMobi GM of publisher platforms and exchange Kunal Nagpal.
"In-game advertising is one of these new frontiers that allow advertisers to interact with their consumers in a highly intuitive way.
"InMobi's technology and unmatched mobile in-app expertise along with Anzu's advanced in-game advertising platform will allow them to access the highly engaged and diverse mobile gaming audience in a medium that is becoming increasingly relevant."
As part of the new partnership, brand advertisers will be able to reach a broad mobile games audience with specially targeted ads.
Moreover, the ads are non-intrusive, meaning that the player experience will not be hindered.
"The importance of mobile to the gaming industry cannot be overstated," said Anzu CEO and co-founder Itamar Benedy.
"It is leading the way for industry growth, accounting for over 50% of the market, which is why it's an important part of Anzu's strategy. Anzu's partnership with InMobi will greatly enhance the value of in-game advertising inventory.
"We are excited to provide InMobi's global brand advertisers with the opportunity to embrace the up-and-coming in-game advertising media channel to reach premium mobile gaming audiences across the world."
InMobi has become the latest in a line of partnerships to be formed by Anzu. Earlier this year, the in-game ads specialist teamed up with addressable media firm aMVG.
In 2020, the company partnered with various organisations, including Virtuverse, Veritas Entertainment and Axis Games.