On Tuesday, the 26th Webby Awards, announced the nominees in the advertising, media, and public relations categories.
Presented by the International Academy of Digital Arts and Sciences (IADAS), the Webbys is the preeminent international honoring excellence on the Internet in the following categories: Websites and Mobile Sites; Video; Advertising, Media & Public Relations; Apps and Software; Social; Podcasts; and Games.
The winners will be decided through votes and declared on April 26. Then, on May 16, the awards will be celebrated in an in-person event at Cipriani Wall Street in New York, and the award acceptance speeches will be availed online.
The judging panel includes IADAS members: Azania Andrews, vice president, connections, Anheuser-Busch; William Beck, senior VP and chief marketing officer, Anthem; Linda Boff, CMO, GE; Glenn Cole, founder and creative chairman, 72andSunny; Merlee Cruz-Jayme, chief creative officer, Dentsu International APAC; Bharat Kumar, executive creative director, Havas; Andrew McKechnie, senior VP and CCO, Verizon; Dino Myers-Lamptey, founder, The Barber Shop; Tiffany Rolfe, chief global creative officer, R/GA; Resh Sidhu, global director, Arcadia creative studio, Snap Inc.; and Katie Walmsley, president, The Blue Room, Edelman.
The Webby awards president Clair Graves takes pride in the 26 year legacy of the Webby Awards for “honoring the very best in digital innovation and creativity.” While commenting on this year’s nominees, she said,
“This year’s nominees represent more than innovation. They are the coolest, most creative, most shared, watched, listened to, most breathtaking, moving and talked about work on the Internet. We’re so proud to recognize them today.” - Webby awards president Clair Graves
“This year’s nominees represent more than innovation. They are the coolest, most creative, most shared, watched, listened to, most breathtaking, moving and talked about work on the Internet. We’re so proud to recognize them today.”
According to Graves, the year 2022 is on the way to becoming a benchmark in the history of the Internet. In her words, “2022 will mark a pivotal year in the history of the Internet. Witnessing the embrace of Web3 and the metaverse and the explosion of creativity from our nominees in this space has been truly exciting. This year’s advertising and marketing nominees are defining the possibilities of innovation in this new frontier and setting the standard of excellence for what is to come.”
In advertising, media and PR, Webby has several subcategories.
Following are the Webby awards nominees in the advertising media and PR.
Best Video Campaign, Advertising Campaigns:
-
Paramount+ Expedition Brand Campaign, Paramount+
-
“FREE LUNCH!” – A Short Film by Social Status, Social Status
-
Meta – We Change the Game When We Find Each Other, Droga5
-
Tinder Swipe Night: Killer Weekend, 72andSunny
-
The Lost Class, Leo Burnett Chicago
Brand Strategy, Advertising Campaigns:
-
Guardian 200 Years, a Work in Progress, Oliver Agency
-
“Something from Nothing,” Fiverr
-
eos “Bless Your F*ing Cooch,” Mischief @ No Fixed Address
-
Save It, See It, Michelob Ultra
-
Only You, Spotify
Corporate Social Responsibility Campaign, Advertising Campaigns:
-
NFL – Football is for Everyone, 72andSunny
-
Sephora – Black Beauty is Beauty, R/GA
-
Vicious Circle, Wunderman Thompson UK
-
AT&T Dream in Black Rising Future Makers, Translation LLC
-
Heart Markets Sancho, BBDO
Diversity and Inclusion, Branded Content:
-
Here’s to Perfectly Imperfect Parenting, Red&Co.
-
Google Black-Owned Friday, Rehab
-
Google Black-Owned Friday, BBH USA
-
New Girl, Wieden+Kennedy Tokyo
-
Procter & Gamble // Widen the Screen, Grey NA
Fashion, Beauty and Lifestyle, Branded Content:
-
Zara – Origins, Park Pictures
-
eBay’s “Old School Meets New School” Episode 1, The Many
-
Canvas of Life, Jung Relations
-
Full Steam Ahead With Francis Bourgeois, The North Face and Gucci, Titel Media GmbH
-
MUSE, McCann New York
Public Service and Activism, Branded Content:
-
BLK presents “Vax That Thang Up” feat. Juvenile, Mannie Fresh, and Mia X, BLK
-
Nike’s FM (Future Movement) Broadcast, Partizan Entertainment LLC
-
REFORM Alliance – Give Life Back, Droga5
-
Free Democrats “The Party Program Insta-Story,” Heimat Werbeagentur GmbH
-
Uncomfortable Truth, Taxi
Sustainability and Environment, Branded Content:
-
A Future Begins, Observatory
-
Michelob Ultra Pure Gold Earth Day – Powered by the Sun, Michelob Ultra
-
Climate Warriors, Thinkerbell
-
One House to Save Many, Leo Burnett Melbourne
-
Non Fungible Animals, Publicis Media GmbH
Best Video Editing, Craft:
-
Be a Light, Outsider Editorial
-
Don’t Wait Reach Out, Uppercut Edit
-
The New Axe Effect: The Walk, The Martin Agency
-
The New York Times – The Truth Takes a Journalist, Droga5
-
Google — Year in Search 2021, Google Brand Studio