TikTok, a short video platform, introduces TikTok Pulse for advertisers, offering premium positioning to the brands in the 'For you' section.
TikTok has been a real help for brands to participate in and capitalize on gen Z trends. Advertisers get the opportunity to be creative on the platform and engage with much diverse audience.
TikTok has announced TikTok Pulse ahead of its 2022 IAB NewFronts presentation. A new contextual advertising solution assures businesses' adverts appear next to the top 4% of TikTok videos. In addition, the solution will be the first ad product featuring a revenue share with creators.
"Creators and publishers with at least 100k followers will be eligible in the initial stage of this programme. We are focused on developing monetization solutions in available markets so that creators feel valued and rewarded on TikTok," the company said in a blogpost.
"Creators and publishers with at least 100k followers will be eligible in the initial stage of this programme. We are focused on developing monetization solutions in available markets so that creators feel valued and rewarded on TikTok," the company said in a blogpost.
TikTok Pulse will offer 12 categories to brands, including beauty, cooking, fashion and gaming.
TikTok Pulse also promises the placement of the ads with the highest level of relevancy.
"…inventory filter ensures that TikTok Pulse ads are running adjacent to verified content with our highest level of brand suitability applied on the platform. Additional post campaign measurement tools such as third party brand suitability and viewability verification provide advertisers the opportunity and transparency to analyze and understand the impact of their campaigns.", TikTok said in its blogpost.
In the initial stages, TikTok pulse will be offered to the creators and publishers with at least 100,000 followers.
"Creators and publishers with at least 100k followers will be eligible in the initial stage of this program. We're focused on developing monetization solutions in available markets so that creators feel valued and rewarded on TikTok. From the very beginning, we've committed to working with our community to bring new features that enrich the TikTok experience, and we look forward to continuing that journey with TikTok Pulse.", from TikTok Blogpost.