Twitter impresses advertisers with BuzzFeed U.S. election livestream

Tim Baysinger | November 11, 2016

Twitter impresses advertisers with BuzzFeed U.S. election livestream
Twitter Inc said it was able to deliver more viewers than promised to advertisers on a U.S. election night livestream, good news for the microblogging site as it tries to ward off growing competition for ad dollars from Snapchat and Instagram.

Twitter partnered with BuzzFeed to host an election night broadcast on Tuesday and attracted major advertisers, including Paramount Pictures, Amazon.com Inc’s “Man in the High Castle,” Activision Blizzard Inc’s “Call of Duty,” Johnnie Walker and Izod.

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A major new report by Discovery Networks reveals that TV advertising has shown continuing power and resilience despite a surge in ownership of connected devices, a rapid increase in time spent online and a trend toward multi-screen viewing across the CEEMEA region.The report was created in cooperati


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Outbrain Appoints Allen Sharma As Director of Sales For India Region

Outbrain | September 06, 2021

New Delhi, September, 06 2021 -- Outbrain, a leading recommendation platform for the open web, has appointed Allen Sharma as Director Sales for India Region. Sharma will be responsible for growing the demand side business within the region as well as spearheading other sales initiatives across advertisers, brands and agency partners in India. Prior to joining Outbrain, Allen was the Head of Digital Sales at ABP Network where he was responsible for launching the brands & agencies business, as well as new products and revenue verticals. A seasoned digital professional and sales leader in the digital and...

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Disney and ad-tech firms agree to privacy changes for children’s apps

Disney, Viacom | April 15, 2021

In legal settlements that could reshape the children’s app market, Disney, Viacom and 10 advertising technology firms have agreed to remove certain advertising software from children’s apps to address accusations that they violated the privacy of millions of youngsters. The agreements resolve three related class-action cases involving some of the largest ad-tech companies — including Twitter’s MoPub — and some of the most popular children’s apps — including “Subway Surfers,” an animated game from Denmark that users worldwide have installed more than 1.5 billion times, according to Sensor Tower, an app research firm. ...

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Google’s AI advertising revolution: More privacy, but problems remain

Google | March 16, 2021

In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of revolution in online privacy that Google claims. To assess this, we need to understand this new model and what is changing. The current advertising technology (adtech) approach is one in which platform corporations give us a “free” service in exchange for our data. The data is collected via third-party cookies downloaded to our devices, that allow a brows...

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Nextech Successfully Launches its Ad Network Featuring Augmented Reality Capabilities on its Virtual Events Properties

Business Wire | March 02, 2021

Nextech AR Solutions (“Nextech'' or the “Company”) (OTCQB: NEXCF) (NEO: NTAR.NE) (CSE: NTAR) (FSE: N29), a diversified leading provider of virtual and augmented reality (AR) experience technologies and services for eCommerce, education, advertising, conferences, and events, is pleased to announce the launch of its Ad Network. The Ad Network generated very positive results at recently held virtual and hybrid events for Repticon who puts on 100 events annually and the North Carolina Association of Zoning Officials (NCAZO) Annual Conference. The company is utilizing its owned and operated virtual event platforms audience which hosts thousands of specialized events allo...

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Spotlight

A major new report by Discovery Networks reveals that TV advertising has shown continuing power and resilience despite a surge in ownership of connected devices, a rapid increase in time spent online and a trend toward multi-screen viewing across the CEEMEA region.The report was created in cooperati

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