Twitter says ad tech and product updates will improve direct response advertising

Twitter reported ad revenues grew by 12% year-over-year to $885 million for the fourth quarter of 2019. U.S. ad revenue increased by 21% year-over-year on Thursday. Total revenue, which includes $123 million from data licensing and other sources, increased by 11% year-over-year to $1.01 billion, passing the billion-dollar mark in a quarter for the first time. Audience growth. Monetizable daily active users (mDAUs) grew 21% year-over-year to 152 million, up 3% from the previous quarter. US mDAUs also grew to 31 million, up 15% year-over-year and 3% from the third quarter of 2019. “More than half of the 26 million mDAUs we added in 2019 were directly driven our improvements to the core product,” Twitter CEO Jack Dorsey said on the earnings call Thursday morning.