Twitter will ban candidate ads and limit issue ads
Makena Kelly | November 15, 2019
On Friday, Twitter expanded on its political ad ban set to roll out next week and provided new guidelines for organizations that advertise on political causes like climate change and abortion.Starting November 22nd, there will be two new advertising polices in place: one for “political content” and one for “cause-based advertising.” The political content policy forbids the paid promotion of any content that references candidates, political parties, government officials, legislation, regulation, referendums, or ballot measures. The result effectively bans campaigns and candidates from spending money on Twitter ads. The restriction also bans ads from PACs, super PACs, and 501(c)(4) organizations, which are often used as campaign-adjacent fundraising vehicles in the United States. Twitter’s CEO Jack Dorsey announced the ban in October in a tweet thread, saying that the company’s move wasn’t “about free expression,” but the difference between earning and “paying for reach.” The ban was met with quick criticism from advocates who were concerned that their issue-based ads would be banned as well.