AD NETWORKS

Tylie Ad Solutions Announces Strategic Integration with Peach

Tylie Ad Solutions, Peach | September 29, 2022 | Read time : 03:00 min

Tylie Ad Solutions and Peach
Leading ad tech service provider Tylie Ad Solutions and Peach, a global market leader in video advertising workflow and delivery, today announced a new technology integration using Peach’s API to automate and streamline workflow, effectively speeding up error-free global delivery of broadcast assets and Traffic and Clearance services.

Developed specifically for Tylie client Airbnb, the integration empowers Tylie to perform as an international advertisers’ traffic department, with capabilities to centralize asset storage, post production workflow, and activate global campaigns across the United States, Europe and Latin America.  Previously, Airbnb distributed their domestic campaigns globally by engaging multiple entities and various workflows. Now, thanks to Tylie’s integration using Peach’s Partner API, Airbnb is launching campaigns from within the Tylie Tandem platform, marking a streamlined option for international activation.  The integration is available to all Tylie clients.

The announcement follows Tylie’s Q2 alliance with The TEAM companies, which enables music, talent and element rights directly from within Tylie Tandem, a collaborative cross-screen management platform.

“Tylie continues to push for greater flexibility and improved options for our clients,” said Tyler Savage, President of Tylie Ad Solutions.”

“Tylie continues to push for greater flexibility and improved options for our clients,” said Tyler Savage, President of Tylie Ad Solutions.” This integration adds key global capabilities to Tylie’s offerings, helping us offer flexible solutions that meet the unique needs of our clients while saving both time and budget while eliminating inefficiencies.”

Doug Conely, Chief Product and Technology Officer at Peach, said: “Advertisers and agencies want to work with software tools that they know will save them time and money and provide the technological capabilities they need to deliver campaigns. Integrations like this, with an open ecosystem mindset, enable partners like Peach and Tylie to support their clients."

Spotlight

Time is of the essence for shoppers – and for brands. With shoppers making more frequent, but shorter, visits to stores, the window of brand influence on their purchasing decisions is shrinking. Shelf-Ready Packaging is an effective way of maximising the opportunity to influence these decisions where they happen and matter most –  on the shelf.


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PROGRAMMATIC ADVERTISING

TripleLift and Zype Partner to Bring In-Show Programmatic Advertising Solution to Connected TV

Zype, TripleLift, Vevo | September 30, 2022

Zype, the leading video API and infrastructure platform, and TripleLift, the advertising technology company reinventing ad placements, today announced an integration that allows joint customers to leverage In-Show advertising within playout streams on connected TV (CTV) platforms. Customers using Zype’s Playout 2.0 to curate and deliver digital linear programming for OTT platforms can now leverage TripleLift's In-Show solutions to provide unique, non-disruptive, integrated ad experiences within the CTV environment. With these new advertising capabilities, Playout 2.0 users can create dynamic monetization opportunities for brands. These innovative ad placements allow content owners to reduce the number of ad breaks without decreasing revenue per stream, while also ensuring a brand-safe environment for advertisers alongside contextually relevant content. TripleLift’s In-Show solutions dynamically and seamlessly insert brand assets directly into television programs during the post-production process and can take place days, months or even years after show filming is complete. Using machine learning, TripleLift determines where to insert a branded asset within the content, based on context and audience profile resulting in a better experience for advertisers and viewers, with a 12x increase in brand awareness and a 3.6x increase in audience engagement. Vevo, the world's leading music video network, recently announced that it is using both Zype and TripleLift’s technology to support overlay ads for brand-building and contextual targeting against expertly curated music video programming on connected TVs. “At Zype, we’re always looking to work with innovative advertising technology partners that can offer our customers greater opportunities for monetization and an improved streaming experience for the end-user,” said Matt Moore, senior vice president of Product at Zype. “At Zype, we’re always looking to work with innovative advertising technology partners that can offer our customers greater opportunities for monetization and an improved streaming experience for the end-user,” said Matt Moore, senior vice president of Product at Zype. “TripleLift's technology provides just that, with a focus on greater ad engagement and a better viewer experience, which presents an incredible alignment with our vision.” TripleLift’s In-Show solutions allow Zype customers using Playout 2.0 to: Leverage a unique post-production solution for product placement. Identify contextual moments and surface areas to superimpose a brand’s message or product into a show’s content with no disruption to the storytelling. Create a break in the action by showcasing impactful ad creative. Capture audience attention at optimal moments with a bespoke :06s ad format that scales back video content during natural, narrative breaks. Reinforce brand messaging without interruption. Enhance the traditional lower-third with a non-disruptive integrated ad experience that is contextually relevant for the brand. “Streaming TV has changed what viewers expect of their television experience. We know that viewers want a television experience that is more integrated and less interruptive and OTT content publishers need better ways to help brands reach their audiences,” said Michael Shields, general manager, connected TV, TripleLift. “Together with Zype, we’re making it possible for content publishers of all sizes to create and fulfill ad inventory in their linear playout channels through innovative, non-disruptive ad placements that meets viewer expectations and drives better outcomes for advertisers.” For more on this new integration, please visit www.zype.com. About Zype Zype provides infrastructure for digital video, with a cloud-based platform to manage and distribute enterprise-grade video across web, mobile, TV, and social media. Offering both developer-friendly tools such as customizable APIs as well as turnkey solutions for automated app publishing and playout, Zype's SaaS enables video creators, publishers, or distributors to quickly build, launch and manage superior video products at scale. With a wide ecosystem of video connectors and technology partners and an award-winning support team, Zype's customers confidently increase reach, engagement and monetization by delivering premium entertainment experiences. Founded in 2014 and acquired by Backlight™ in 2021, Zype is a privately held company with more than 300 customers worldwide. www.zype.com. About TripleLift TripleLift is the advertising technology company reinventing ad placement at the intersection of creative, media and data. Our marketplace serves the world’s leading brands, publishers, streaming companies and demand-side platforms, executing over 1 trillion ad transactions every month. Customers choose us because of our addressable offerings from native to online video to connected television, innovations that insert brands into content in real-time, and supportive experts dedicated to maximizing partner performance. Part of the Vista Equity Partners portfolio, TripleLift has appeared on both the Inc. 5000 and Deloitte Technology Fast 500 for five consecutive years, has been named to Business Insider’s list of Hottest Ad Tech Companies for three straight years and was awarded Most Innovative TV Advertising Technology by AdExchanger in 2021. Find out how TripleLift is shaping the future of advertising at triplelift.com. About Vevo Vevo is the world's leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers. Vevo has consistently evolved over the past decade to lead within today's ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 25B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them. Vevo is available on YouTube, Samsung, Samsung TV Plus, Amazon Fire TV, Amazon Echo Show, PlutoTV, Apple TV, Roku, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra, Foxtel, Fetch, Rogers, Shaw, Local Now, Google TV, Android TV, Cox, ViX and Vewd.

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AD TECH AND MARTECH

Targetspot is ramping up its presence in Spain

Targetspot | October 11, 2022

Targetspot (formerly AudioValley) (Paris:ALTGS) (Brussels:ALTGS), a global player in AdTech and digital audio monetisation, is announcing a new partnership with Grupo Godó, one of Spain's largest publishers. This pact will give Targetspot vast targeting capability throughout the Iberian Peninsula, enabling it to reach new audiences, Generation Y listeners in particular. Grupo Godó owns several media, including La Vanguardia and Mundo Deportivo newspapers and Spain's fourth largest commercial radio station Rac1, a touchstone for millenials in Catalonia with market share among that community of 39.3%. Rac1 enjoys a strong online presence, with the highest monthly online audience figures in the country (20% of listeners) and 7 million downloads. It airs a broad range of news and entertainment shows and podcasts, including Versió RAC1, a comedy news show downloaded 1.6 million times a month and particularly popular among young graduate workers, an important target for announcers. Ramp-up across Spain and Latin America While it has been operating in Spain since 2018, Targetspot now has a dedicated sales team in Barcelona to sell its campaigns. This partnership with Grupo Godó will help Targetspot to accelerate its ramp-up across Spain and all of Latin America. The Mundo Deportivo news site and La Vanguardia newspaper both enjoy solid audience numbers in Latin America, where Targetspot obtained a foothold this year having signed contracts with several leading partners. About Targetspot Targetspot, an AdTech group company listed on the Brussels and Paris stock exchanges, has been a leader and pioneer in digital audio since 2007. Targetspot connects brands to their target audiences via an inventory of leading publishers across all areas of digital audio. Through its proprietary technologies, Targetspot provides end-to-end integration between advertisers and publishers, for contextually targeted, cookie-free campaigns involving both direct and programmatic buying. Targetspot is also a leader in audio streaming, its Shoutcast brand enabling over 85,000 radio stations to be streamed online. Targetspot is operational in 9 countries and employs around 100 people worldwide.

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AD NETWORKS

605 Collaborates With Conviva to Enrich Cross-screen Measurement​ of Content and Advertising Across Premium Video

605, Convi​v​a | September 22, 2022

605, a global leader in television and cross-platform measurement, analytics and attribution, announced today a data and technology collaboration agreement with Convi​v​a, the leading streaming a​nalytics platform. This collaboration will bring de-duplicated, standardized data to video and advertising industry customers worldwide, enabling full-census measurement of content and advertising across premium video. Standardizing publisher first-party streaming data as the foundation for 605’s cross-platform measurement reporting, at scale, will enable new levels of analysis, accuracy and data actionability to drive meaningful outcomes. The agreement leverages Conviva​'s​ census-level, streaming analytics pipeline, which standardizes, cleanses and normalizes in real time to deliver accurate and contextual data at scale and 605​'s​ linear and time-shifted data, to create content and advertising measurement and attribution outputs for publishers, agencies and brands.​ This new approach will bring a more accurate and comprehensive perspective to customer insights on media consumption. Kristin Dolan, CEO of 605, commented, “For too long measurement in the U.S. has been fragmented and incapable of giving either the sell-side or the buy-side a consistent view of ad and content consumption in U.S. households." Kristin Dolan, CEO of 605, commented, “For too long measurement in the U.S. has been fragmented and incapable of giving either the sell-side or the buy-side a consistent view of ad and content consumption in U.S. households. Through our collaboration with Conviva we will provide programmers, brands and agencies with timely and meaningful metrics to increase the efficiency and effectiveness of their content and advertising.” 605’s multi-source deterministic viewership dataset measures 34 million households across over 200 U.S. markets. The Conviva platform processes nearly 3 trillion streaming data events daily, supporting more than 500 million unique viewers watching 180 billion streams per year across 3.3 billion applications streaming on devices. “The industry and leading publishers worldwide have come to expect accurate and contextualized streaming data, at Internet scale, from Conviva. As a streaming analytics company, we’re focused on helping anyone who wants to standardize their data and make it actionable in real time,” said Marc Goldstein, Head of Strategic Partnerships at Conviva. “This agreement with 605 will accelerate cross-platform video measurement initiatives, making available real-time streaming analytics directly to advertising ecosystem measurement and attribution partners." About 605 605 is an independent TV measurement and analytics firm that offers advertising and content measurement, attribution, planning, optimization and analytical solutions including a new media trading currency to allow willing buyers and sellers of media to transact. 605’s multi-source deterministic viewership dataset measures 34 million households across over 200 U.S. markets and offers whole-home TV viewing visibility by combining the best attributes of set-top box and ACR data. 605 is unique in that its dataset supports 100 percent deterministic audience measurement at the household level while being reportable second by second with proprietary projection methodologies, all in a privacy compliant manner. About Conviva Conviva is the only global streaming analytics platform for big data that collects, standardizes, and puts trillions of streaming data points in context, in real time. With Conviva, streaming businesses can understand real-world human experiences within seconds of observation and take action to grow their business ahead of the competition. The Conviva platform provides comprehensive, continuous, census-level measurement through real-time, server side sessionization at scale. It includes first-of-its kind-innovations like time-state analytics and AI automated data modeling. Using a single full stack sensor at the source, coupled with a single big data pipeline, Conviva’s 60+ patent platform enables marketers, advertisers, tech ops, engineering and customer care teams to acquire, engage, monetize and retain their audiences. Conviva is dedicated to supporting brands like DAZN, Disney+, Hulu, Paramount+, Peacock, Sky, Sling TV, TED and WarnerMedia as they unlock incredible opportunity with streaming analytics. To learn more, visit www.conviva.com.

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PROGRAMMATIC ADVERTISING

Hivestack Launches Full Programmatic Digital Out of Home (DOOH) Operations in Brazil

Hivestack | September 17, 2022

Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today (September 15th, 2022) announced the expansion of its LATAM business with the launch of operations across Brazil. Now for the first time, brands, agencies, omnichannel demand-side platforms (DSPs), and media owners - both in the country and globally - can access the Hivestack platform and suite of solutions to plan, activate, measure, and drive revenue from programmatic DOOH campaigns in Brazil. To coincide with its launch, Hivestack has onboarded several Brazil-based media owners including Clear Channel Brasil, onboarding 100% of its DOOH inventory in major cities across the country via the Hivestack supply-side platform (SSP). Clear Channel Brasil will be able to monetise their premium DOOH inventory by connecting to a worldwide pool of advertisers in real-time. As part of the expansion into Brazil, Hivestack has also partnered with leading media buyer Matterkind Brasil to launch campaigns in the market. Andreas Soupliotis, CEO & founder of Hivestack said, “We are excited to announce our Brazil market launch to accelerate the adoption of programmatic DOOH across Latin America. We’ve already seen incredible success in other markets across the region and look forward to utilising our full stack platform to drive growth in this new market.” Andreas Soupliotis, CEO & founder of Hivestack said, “We are excited to announce our Brazil market launch to accelerate the adoption of programmatic DOOH across Latin America. We’ve already seen incredible success in other markets across the region and look forward to utilising our full stack platform to drive growth in this new market.” Tom Motmans, CEO Clear Channel Brazil and president Clear Channel LATAM added, “Clear Channel has been at the forefront of programmatic DOOH in Brazil and we are delighted to partner with Hivestack. ​​We followed the development and growth of this market, understanding the importance of an omnichannel strategy and all the benefits that DOOH can deliver to the marketing mix. We are thrilled to make our inventory available on the Hivestack SSP to work together and look forward to solidifying and leveraging even more in this market." “Matterkind Brazil's alliance with Hivestack means the opportunity to grow in one of the main markets in LATAM with innovation, competitive technology, business strategy, and allow us to continue evolving to deliver better results to our clients” commented Jazmin Argüelles, addressable product lead ATV & AOOH, Matterkind LatAm. Brazil represents a strong market for the OOH industry responsible for 30% of total OOH ad spend globally and with further digitisation of screens, along with the growth of ad technology such as programmatic, DOOH advertising expenditure in Brazil will see a significant rise with projections of reaching USD$160m (£139m) by 2023. Launching its full programmatic DOOH operations in Brazil, Hivestack will ensure marketers are now able to utilise data-driven targeting precision, agile buying models, and unprecedented audience measurement capabilities to drive further growth for the channel in 2023 and beyond. About Hivestack Hivestack is the largest independent, global, full stack, marketing technology company that powers the buy and sell-side of programmatic digital out of home (DOOH) advertising. On the buy side, marketers use Hivestack’s Demand-Side Platform to create measurable campaigns that activate DOOH screens in real time based on consumer behaviour and audience movement patterns. On the sell-side, DOOH media owners use Hivestack’s Supply-Side Platform & Ad Exchange to attract programmatic revenue. DOOH media owners can also use Hivestack’s Ad Server to power audience-based, directly sold campaigns.

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Spotlight

Time is of the essence for shoppers – and for brands. With shoppers making more frequent, but shorter, visits to stores, the window of brand influence on their purchasing decisions is shrinking. Shelf-Ready Packaging is an effective way of maximising the opportunity to influence these decisions where they happen and matter most –  on the shelf.

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