U.S. Census Bureau unveils 2020 census advertising and outreach campaign

Alexa Bertola | January 14, 2020

U.S. Census Bureau unveils 2020 census advertising and outreach campaign
The U.S. Census kicked off its 2020 campaign Tuesday by unveiling several of its 1,000 advertisements. The campaign will appear on billboards, television, radio, magazines, social media and other outlets. The ads were revealed at a theater in Washington, D.C. Most of us across the country can start filling out the U.S. Census in March either online, by phone or on paper. Officials say it's important to submit confidential information to the census because government leaders use the information to allocate dollars. "It's very important because the census happens every 10 years but people forget," said Maria Malagon, 2020 census Program Manager. "So here we are reminding people why the census is important, how they can respond to the census and that it's coming in March to them  and we're doing it from the paid advertisements to partnerships, social media, digital media."

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Zenith predicts global ad expenditure will grow 4.6% in 2018, reaching US$579 billion by the end of the year. This forecast is substantially ahead of the 4.1% growth rate we forecast in December and is our biggest quarterly upgrade since March 2011. Several markets have surprised on the upside, most


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Spotlight

Zenith predicts global ad expenditure will grow 4.6% in 2018, reaching US$579 billion by the end of the year. This forecast is substantially ahead of the 4.1% growth rate we forecast in December and is our biggest quarterly upgrade since March 2011. Several markets have surprised on the upside, most

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