SOCIAL MEDIA ADVERTISING

Viamedia Introduces Parity ADS Platform for Simultaneous Linear and CTV

Viamedia | May 20, 2022

Viamedia
Viamedia, the leading fully-integrated independent cross-media local advertising company, announced the launch of its new Parity ADS Platform. It uses a transitional approach to amplify live streams for IP-delivered distribution by simultaneously inserting regionally targeted ads on linear streams to align with the local ads on traditional cable TV systems.

"Our new Parity ADS Platform is one of the industry's first transitional approaches and introduces the immediate next step to achieving fully dynamic advertising, This presents an enormous opportunity for our MVPD partners around the country to essentially turn their linear inventory into connected TV (CTV) inventory, all while better serving their local communities, businesses and advertisers."

David Solomon, President & CEO at Viamedia

Through this platform, MVPDs are enabled to regionalize streaming distribution by inserting regionally targeted ads on linear streams which replicate the ads running on traditional SD and HD channels. It provides a CTV capability MVPDs that have already deployed a dynamic platform. It also extends its support to MVPDs migrating into a dynamic advertising model by serving identical ads across multiple platforms. It enables ad sales for an entire subscriber while safeguarding the existing revenue streams.

Solomon added, “The industry is beginning to catch on to the benefits of a parity approach. As subscribers are transitioned to streaming, there's often not enough impressions to sell independently. By replicating the same ad on two platforms, MVPDs are able to optimize linear and CTV feeds for advertisers, maximizing inventory and ad sales during the migration. This system is specifically developed to drive greater demand and value for existing advertising inventory.”

Viamedia’s high-class technology stack follows established IAB standards. It utilizes a standardized platform to enable integration with any streaming applications so that MVPDs are able to utilize the streaming app of their choice to increase digital advertising revenue, similar to CTV.

The new platform complements Viamedia’s expanding portfolio of advanced advertising solutions including QTT, the company’s cloud-based patented solution. It bridges digital demand and linear TV advertising inventory. It is the first of its kind solution which can request and receive ads from programmatic digital ad exchanges to enable programmatic ad insertion in real-time or near real-time, depending on the publisher’s preference on linear cable, National Network or Broadcast television utilizing existing TV infrastructure.

Spotlight

The shift towards Internet advertising continued in 2018, as marketers pursued consumers on the platforms they use the most. We are approaching a tipping point. According to PwC's Global Entertainment & Media Outlook, marketers will allocate more than 50% of their budgets to digital advertising by 2023. Find out more on key trends driving advertising.


Other News
AD NETWORKS

Wishpond's Brax Enhances Native Advertising Platform through Partnership with ROI Marketplace and Integration with MGID

Wishpond Technologies, ROI Marketplace | April 04, 2022

Wishpond Technologies Ltd. (TSXV: WISH) (OTCQX: WPNDF) ("Wishpond" or the "Company"), a provider of marketing-focused online business solutions, is pleased to announce that its Brax subsidiary has entered into a partnership with ROI Marketplace LLC. ("ROI Marketplace"), a leading native advertising agency. The partnership aims to promote Brax's platform and migrate ROI Marketplace's existing customer base onto Brax's platform. In addition, Joe Burton, CEO of ROI Marketplace and a frequent speaker at industry events, such as Affiliate World and TES Conference, will join Brax's Advisory Panel, bringing years of experience managing native advertising campaigns to Brax's product development team. Brax's General Manager, Kevin Ho commented on the significance of the partnership, "We're incredibly excited for our partnership with Joe and the team from ROI Marketplace. They are true leaders and innovators in the native advertising space, and their agency complements Brax's technology offering perfectly. We are looking forward to our future together, in which we will provide innovative native advertising solutions to our customers." ROI Marketplace, listed on Inc. magazine's 5000 Fastest Growing Companies, is considered a market leader in the native advertising space. ROI Marketplace was recently awarded the Native Media Innovator of the Year (Media Innovator Awards). "I am excited to be joining the team over at Brax," said Joe Burton, CEO, ROI Marketplace. "I am excited to be joining the team over at Brax," said Joe Burton, CEO, ROI Marketplace. "I have worked with Brax in various capacities over the past eight years and always thought they had an amazing team. The native advertising landscape is changing daily and any company doing native advertising at scale should be using a system like Brax's. ROI Marketplace has long been considered one of the top native marketing agencies in the world and to have the honor to work with a top native advertising optimization platform such as Brax, is something we are enthusiastic about. Together we will refine and continue to build on their amazing technology to deliver all the tools and resources any media buyer needs to be successful." Wishpond is also pleased to announce the release of Brax's integration with MGID Inc. ("MGID"), the provider of a native advertising network with access to over 32,000 publishers worldwide reaching over 850 million unique visitors a month. This new integration opens up the door for Brax to onboard a wider audience of advertisers while simultaneously giving Brax's current customer base more ad network options to choose from. Features of this integration include the ability to manage MGID ad spend directly inside of Brax, and to create MGID ads directly within Brax with the option to publish them across other ad networks simultaneously. Wishpond also offers built-in optimization tools such as A/B split testing for ads and the ability to create rules to optimize ad campaigns across multiple ad platforms. About Wishpond Technologies Ltd. Based out of Vancouver, British Columbia, Wishpond is a provider of marketing-focused online business solutions. Wishpond's vision is to become the leading provider of digital marketing solutions that empower entrepreneurs to achieve success online. The Company offers an "all-in-one" marketing suite that provides companies with marketing, promotion, lead generation, and sales conversion capabilities on one integrated platform. Wishpond replaces disparate marketing solutions with an easy-to-use product, for a fraction of the cost. Wishpond serves over 3,000 customers who are primarily small and medium-sized businesses (SMBs) in a wide variety of industries. The Company has developed cutting-edge marketing technology solutions and continues to add new features and applications with great velocity. The Company employs a Software-as-a-Service (SaaS) business model where substantially all the Company's revenue is subscription-based recurring revenue which provides excellent revenue predictability and cash flow visibility. Wishpond is listed on the TSX Venture Exchange under the ticker "WISH", and on the OTCQX Best Market under the ticker "WPNDF". For further information, visit: www.wishpond.com. About ROI Marketplace Ltd. ROI Marketplace is a premier digital advertising agency based out of Buffalo, New York. With a highly experienced team of media buyers driving a client-focused mentality, ROI Marketplace has grown to new heights over the last few years and were awarded the prestigious Inc. 5000 Fastest Growing Companies award in 2020. Providing a holistic approach to your digital marketing from copywriting and content creation, to page design, and finishing off with managing your marketing campaigns and promoting your offers on the native advertising platforms, ROI Marketplace are helping their clients to consistently get exposure to millions of people each month.

Read More

ADVERTISER PLATFORMS

MetaGod Announces the Launch of Its Gamefi and Metaverse Platform

MetaGod | February 10, 2022

MetaGod, the London-based start-up, has announced the launch of its Gamefi and metaverse platform whereby it develops a complete ecosystem with a digitally rendered 3D virtual reality-based metaverse. It offers users the sole authority to create, build, and control their own metaverse focused on gamification, social interaction, entertainment, and play-to-earn. Since the last few years, the world has been witnessing an internet evolution greater than the innovations from the DotCom era or Social Media era, or perhaps even more significant than the internet itself. The internet is evolving to a stage that is more immersive, intuitive, and one-step closer to completely immersive virtual reality experiences. Online video games, console games, and mobile games have billions of downloads and continue to emerge as one of the most prevalent media forms in our society. This is leading towards a dedicated economy for play-to-earn blockchain games, which is growing at an exponential rate. In this new world of professional gaming and Esports, play-to-earn NFT games have been leading the charge in the fast-rising industry and new investments. MetaGod is poised to tap on this opportunity by creating a complete ecosystem around Metaverse and Gamefi. Deployed on Binance Smart Chain Network, this ecosystem will have a metaverse, with its first game based on the card game Monopoly that promises unlimited hours of gameplay fun while subsequently allowing players to earn in many ways. Emma Quinn, the CEO of MetaGod says, "MetaGod offers a metaverse and blockchain-based ecosystem, not just a single product or a game offering. The ecosystem consists of NFT based God Avatar Characters, Gamefi based play to earn offerings, a metaverse whereby users can play and immerse themselves like real world, game development and publication modules, Socializing Platform, Voting protocol for democratized governance and a dedicated marketplace for trading of NFT assets." METAGOD Gameplay As mentioned earlier, the MetaGod metaverse features a complete ecosystem, not just a game. In this regard, the ecosystem will feature an SDK whereby publishers can deploy all sorts of games whereby a player can participate, play and create lucrative income while enjoying the fun play.

Read More

AD NETWORKS

Yieldmo and Adform Enter Strategic Partnership to Help Brands and Agencies Unlock Value without Cookies

Yieldmo, Adform | June 20, 2022

Yieldmo, a leading advertising technology company that operates a Smart Exchange for buyers and sellers, today announced its partnership with Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, working with 25,000+ brands and with deep advertiser and agency relationships across Europe. The partnership reflects Yieldmo’s continuing international expansion, particularly increasing its reach in Europe. Adform continues to lead the market with its ID Fusion solution, helping its clients manage the transition to first party. Through this partnership, Adform will be able to expand its offering to advertisers and agencies through the rich contextual offering that Yieldmo’s exchange brings. Yieldmo’s Smart Exchange continuously maximises value for advertisers and publishers in real-time through proprietary data, machine learning, and curation (without relying on cookies or other user authentication). This partnership will help brands and agencies unlock value, match inventory to the goals of their campaigns, and deliver outstanding results. “We are incredibly excited to be partnering with Adform, a leading business with a very strong heritage in the European region, as well as a growing client base in the US, making them a strong new development partner globally. This is particularly important for us as we continue our rapid international expansion into European markets and beyond,” said John Tigg, GM International at Yieldmo. “We are incredibly excited to be partnering with Adform, a leading business with a very strong heritage in the European region, as well as a growing client base in the US, making them a strong new development partner globally. This is particularly important for us as we continue our rapid international expansion into European markets and beyond,” said John Tigg, GM International at Yieldmo. "Through our strategic partnership, Yieldmo and Adform’s complementary technologies will help deliver brand-safe, privacy-first, and cost-effective advertising opportunities for advertisers globally.” “We are committed to holistic ID solutions that bring together a range of approaches for our clients. Smart contextual is clearly one such approach with huge promise, alongside first party solutions, for example. Yieldmo has highly unique technology that can facilitate results for advertisers and publishers alike” Julian Baring, SVP Business Development at Adform said. About Yieldmo Yieldmo is an advertising technology company that operates a smart exchange that differentiates and enhances the value of ad inventory for buyers and sellers. As a leader in attention & contextual analytics, real-time technology, and digital formats, we create, measure, model, and optimize campaigns for unmatched scale and performance. By understanding how each unique impression behaves and looking for patterns and performance in real-time, we can drive real performance gains without relying on audience data. About Adform Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign lifecycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients around the world.

Read More

ADVERTISER PLATFORMS

Zype to Preview New Capabilities for OTT Apps Publishing, Analytics and Monetization at NAB Show

Zype | April 19, 2022

Zype, the leading video API and infrastructure platform, today announced that the company will be revealing new product innovations and integrations for OTT video publishers during this year’s NAB Show. Zype representatives will be in Las Vegas to showcase the new capabilities of the Zype Platform at the NAB Show from April 23rd to April 27th. With Zype, video publishers can distribute content worldwide to a network that is poised to grow exponentially with every new smart TV sold. Zype powers more than 1400 video apps and playout channels from a platform that reaches 30M monthly users and serves over 20B video API requests per month. Those interested in meeting with the Zype team at the show may submit a meeting request here. Over the past year, Zype has made significant investments to cater to audiences looking for top-tier, end-to-end video distribution solutions for the OTT market. Leading with cloud-based solutions for video content management and distribution, monetization, playout and app publishing, Zype enables content publishers to succeed in OTT video distribution whether they’re interested in launching FAST channels on digital linear distributors, or building automated streaming apps across web, mobile, tablet, and connected TV destinations. At the NAB Show, Zype will be premiering new capabilities of the Zype Platform including: Zype Apps Creator - Build and launch beautiful no-code apps for OTT streaming with the latest generation of Zype Apps Creator and expand video reach to new device ecosystems quickly and reliably New Features in Playout 2.0 - From live video insert capabilities, to advanced advertising tools, to its intuitive horizontal programming timeline, Zype’s 2021 NAB Product of the Year-winning Playout 2.0 incorporates must-have functionality into an intuitive interface to make playout distribution a breeze Advanced Advertising Capabilities - Zype’s latest integrations with partners like IRIS.TV and TripleLift enable customers to better monetize their videos and generate more revenue through better ad experiences for end-users including native in-program advertising opportunities and advertising that is contextually relevant to adjacent content Advanced Analytics Tools - Decipher first-party streaming data with Zype’s suite of analytics tools and that present a consolidated view across all publishing platforms with the ability to leverage add-ons for geo-analytics, quality of experience analytics, and data alerting capabilities Last week, Zype announced its acquisition by Backlight, a global media technology company composed of five innovative and fast-growing media software businesses whose cloud-based solutions dramatically improve every step of the media content lifecycle. At the NAB Show, Zype will be joined by three other Backlight businesses — ftrack, the creator of award-winning production tracking, interactive media review, and team collaboration platforms; iconik (booth #N1743), a cloud-native, SaaS media management solution that allows users to share files from any storage, collaborate on video, and enrich media with AI for high searchability; and Wildmoka, a leading platform for the creation of digital content from Sports, News and Entertainment. About Zype Zype provides infrastructure for digital video, with a cloud-based platform to manage and distribute enterprise-grade video across web, mobile, TV, and social media. Offering both developer-friendly tools such as customizable APIs as well as turnkey solutions for automated app publishing and playout, Zype's SaaS enables video creators, publishers or distributors to quickly build, launch and manage superior video products at scale. With a wide ecosystem of video connectors and technology partners and an award-winning support team, Zype's customers confidently increase reach, engagement and monetization by delivering premium entertainment experiences. Founded in 2014 and acquired by Backlight in 2021, Zype is a privately held company with more than 300 customers worldwide. www.zype.com.

Read More

Spotlight

The shift towards Internet advertising continued in 2018, as marketers pursued consumers on the platforms they use the most. We are approaching a tipping point. According to PwC's Global Entertainment & Media Outlook, marketers will allocate more than 50% of their budgets to digital advertising by 2023. Find out more on key trends driving advertising.

Resources