AD TECH AND MARTECH

Viamedia Promotes Jim Loughran to SVP of Convergent Video Partnerships, Heading Its Patented QTT™ Division

Viamedia | June 03, 2022

Viamedia Promotes Jim Loughran
Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced Jim Loughran has been promoted to senior vice president of convergent video partnerships, overseeing the company’s cloud-based advertising solution that brings the digital and linear television worlds together. He will be responsible for QTT™’s overall business, product, communications and marketing strategy.

“Since joining Viamedia, Jim has been a trusted leader and has proved to execute and drive digital sales. No one is better suited to continue leading Viamedia’s cross-media advertising solutions as SVP of Convergent Video Partnerships, than Jim,” said David Solomon, CEO of Viamedia.

“Since joining Viamedia, Jim has been a trusted leader and has proved to execute and drive digital sales. No one is better suited to continue leading Viamedia’s cross-media advertising solutions as SVP of Convergent Video Partnerships, than Jim,” said David Solomon, CEO of Viamedia. “There is no doubt he will create even more value and bring more innovation to our advertising business customers.”

Loughran joined Viamedia in 2020 as senior vice president of digital, and in his time with the company has played an integral role in executing and driving digital sales. In his new role, Loughran will continue to oversee the patent-pending QTT™ technology that requests and receives ads programmatically from digital ad exchanges to enable real-time linear cable television ad insertion utilizing existing cable TV infrastructure. Viamedia’s QTT™ solution significantly increases cable ad dollars and advertisers’ marketing options by tapping into the surging programmatic digital advertising marketplace.

Loughran will be based in New York City and will continue to report to Viamedia’s CEO, David Solomon. Loughran previously served as senior vice president, national addressable, OTT and digital sales for Ampersand (formerly NCC Media), where he grew ad revenue from approximately $10 million to more than $100 million.

About Viamedia
Viamedia places over 1MM ads a day in more than 130 zones in 28 states across 60+ markets nationwide, aggregating all forms of TV audiences and providing a single point of sale to more than 6,000 local, regional, and national advertisers. It provides a comprehensive portfolio of audience and impression-based local video cross-media advertising solutions that bridge the gap between linear TV and digital programmatic advertising.

Viamedia’s patented, cloud based QTT™ platform utilizes a proprietary technology stack designed to enable ad campaigns to be more efficient and easier to execute, by utilizing rich data to deliver targeted, dynamic ads to consumers via linear television.

Viamedia also offers a complimentary suite of impression-based digital products for streaming, mobile, display, email, search, social and more. Headquartered in Lexington, Kentucky, the company’s success is built on its people, processes and proprietary software.

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Go Addressable and Advertiser Perceptions Poll Finds 81% of Advertisers are Satisfied with Addressable TV Advertising

Go Addressable, Advertiser Perceptions | November 18, 2022

Go Addressable, an industry initiative created by television distributors to advance addressable advertising, today released new research findings – in conjunction with Advertiser Perceptions – that tracks the latest growth, adoption and usage of this medium. The report, the final of a three-part series, found that 81% of advertisers said they are overall “satisfied” with the addressable TV advertising options today, up from 72% who expressed this sentiment last year. Additionally, 41% of marketers not currently using addressable TV advertising plan to do so in 2023. The number is a marked increase compared to just 25% surveyed at this time last year. To compile the report, the two entities polled 300 brand and agency respondents, allowing them to capture real-time, industry practitioner feedback. This latest installment yielded several noteworthy key insights, with the overarching takeaway being that 2023 looks to be a promising year – as far as interest, usage and momentum – for addressable TV advertising. Other notable findings from the report include: 77% of marketers who have used the medium said they are satisfied with the measurement solutions available for addressable TV. 37% of those currently using addressable advertising said they plan to increase their ad spend in it in 2023. Another key indicator of addressable advertising’s growth and adoption: Respondents noted that addressable advertising is now simpler to buy and both the number of options and cost to implement have improved. And, 96% of those using the medium today said they are buying from either AVOD, programmers, OEMs or MVPDs. This points to the fact that marketers are working with multiple addressable providers to reach their audiences across different screens and services. “We’re thrilled to see that momentum is continuing to build behind addressable advertising headed into 2023,” said Kevin Arrix, SVP, DISH Media. “We’re thrilled to see that momentum is continuing to build behind addressable advertising headed into 2023,” said Kevin Arrix, SVP, DISH Media. “These latest findings capture the industry’s enthusiasm and adoption of addressable, which has become an increasingly important tool for advertisers to reach their audiences effectively and with tangible ROI.” Concurrently, the Go Addressable group surveyed its participating companies and found that the industry initiative has helped to enable a monthly average of 53 billion linear advertising minutes since the inception of GoAddressable in June 2021. (For context, there are more than 1.2 trillion minutes per month in linear advertising per minute, according to Nielsen.) All participants also indicated that inventory can grow with additional demand. “This is a big moment in the history and future of addressable advertising,” said Samantha Rose, EVP, Strategic Investment Lead, Horizon Media. “The medium is one of the most promising and topical ones in today’s TV ad ecosystem. From ease of use to technical enablement to the number of options available, we’ve come a long way in unlocking the scale and potential behind addressable advertising, while doing so in a privacy focused way, and I look forward to what we, as an industry, can do to further its growth and evolution in 2023.” These latest research findings come as Go Addressable today hosts its second annual industry addressable advertising conference. This year’s event takes place on Wednesday, November 16, in New York, with speakers spanning thought leaders from Publicis Media, GroupM, OpenAP, VideoAmp, Warner Bros. Discovery, LiveRamp and more. More information here. About Go Addressable Go Addressable is an industry inclusive initiative led by TV distribution companies (Altice USA’s a4 Advertising, Charter Communications’ Spectrum Reach®, Comcast, Cox, DIRECTV Advertising, DISH Media and VIZIO) to help maximize the scale, impact and value of TV as a marketing platform. The group’s mission is to further accelerate the advancement of addressable TV advertising in a way that is trusted, scalable and effective for both advertisers and programmers looking to make their inventory addressable. Go Addressable will achieve this through advocacy and education within the industry; problem-solving and action around industry challenges; and by working to facilitate the use of addressable advertising campaigns for buyers and sellers of TV inventory. For more information on how to participate, please visit goaddressable.com. About Advertiser Perceptions Advertiser Perceptions provides research-based strategic market intelligence and expert analysis to the media, advertising and ad tech industries. We survey brand marketers, agency executives, media specialists and IT leaders through our curated and proprietary Ad PROS™ community to provide clients with an unbiased view of the market, competing brands, and customer experiences. These actionable insights give clients the confidence to inform both strategic and operational decision-making to improve their products and services, strengthen their brands, and drive higher ad-related revenue. www.advertiserperceptions.com

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AD NETWORKS, PROGRAMMATIC ADVERTISING, SOCIAL MEDIA ADVERTISING

Ad.net Acquires IntentX, a Leading Commerce Platform for Publishers

Ad.net | December 09, 2022

Ad.net, a leading provider of digital performance advertising through intent-driven marketing for leading brands and agencies, announced today its purchase of IntentX, the leading commerce platform for publishers at scale to increase their revenue. IntentX was founded in 2019 by Mom Chan and Vamsi Putrevu as a solution for all publishers to create incremental revenue. IntentX publishing partners include Accuweather, DailyMail, Fandom, and PCWorld. The acquisition reinforces Ad.net’s mission to bring advertisers new high-intent customers, while delivering publishers incremental high-yield revenue streams. Following Ad.net’s partnership with Clarion Capital in 2021, Ad.net’s acquisition of IntentX will further their mission to create solutions that make internet publishing highly profitable for everyone. “Our partnership with Clarion allowed us to discover and invest in new technologies and solutions to bring greater value and ROI (Return on Investment) to our advertiser and publishing partners,” said Ad.net CEO, Jon Waterman.” Waterman continued, “With IntentX’s product set bringing high-intent customers, combined with Ad.net’s extensive client list of large brands, we can expect to see increased advertiser engagement and scale that leads to improved publisher monetization.” “Combining Ad.net and IntentX’s expertise will help publishers grow their traffic, as well as diversify their revenue streams. This will provide better audience engagement and be the solution to increase monetization with minimal investment.” Mom Chan, co-founder, and CEO of IntentX. He will be joining as VP of Commerce at Ad.net. “ “This is an exciting time for the IntentX and the Ad.net team. It’s great to combine forces and build contextual commerce monetization solutions for publishers. Together, we will innovate across all publisher products,” said Vamsi Putrevu, co-founder, and President of IntentX. Putrevu joins Ad.net as VP of Engineering. Both Putrevu and Chan saw the acquisition as an opportunity to help advertisers acquire high-intent shoppers through their network of impressive publishers. About Ad.net Ad.net is the intent marketplace outside of Google and Bing where brands acquire new customers online. Ad.net provides a performance-driven approach to reaching the right customers throughout their purchase journeys. Founder led since 2001, the company is headquartered in Los Angeles, California.

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MOBILE ADVERTISING, AD NETWORKS, ADVERTISER CAMPAIGN MANAGEMENT

Estrella Media Taps FreeWheel to Accelerate Growth of Connected TV Advertising for Its Spanish Language Digital Channels

Estrella Media, Inc. | December 15, 2022

Estrella Media, the transformative Spanish-language media company serving a diverse multiplatform Hispanic audience in the US, today announced that it has partnered with FreeWheel, a global technology platform for the TV advertising industry, to expand its connected TV (CTV) advertising business. The partnership will enable both companies to elevate and support the enormous growth of Hispanic CTV across the valuable Estrella Media platforms thru EstrellaTV, Estrella News, Cine EstrellaTV, Estrella Games and the EstrellaTV App. Estrella drove over 1.33 billion streaming minutes of its original content in November with a third of it on CTV, including the hit reality series Rica Famosa Latina, the venerated Premios de la Radio Regional Mexican music awards, the scripted Latin comedy Norteados con Don Cheto and five daily news shows on Estrella News including 24 Horas. While more and more households across the US consume CTV, there has also been a critical consumption shift within Hispanic households. According to Nielsen research, Hispanic households over-index on CTV consumption compared to the average US household. Per Horowitz Research, seven in 10 Hispanic TV content viewers watch Spanish-language programming, up 11% from last year. Furthermore, the share of Hispanic TV content viewers who rely only on streaming has continued its upward trajectory: 38% of Hispanic only subscribe to streaming services and not to an MVPD. Today, Estrella is one of the largest US producers of Spanish-language video and audio content for multiplatform distribution worldwide, with a library of over 20,000 hours of original video content. By leveraging FreeWheel’s advanced technology, the media company is on track to accelerate its growth into the valuable CTV space across FAST and AVOD. "Our passionate audience is watching more CTV than ever before,” said René Santaella, Chief Digital & Streaming Officer. "We need to make sure they get an excellent free ad-supported experience surrounding the content they love. FreeWheel is helping our ad sales operation achieve better ROI on CTV so everyone wins.” FreeWheel will power Estrella’s comprehensive revenue strategy for direct and programmatic monetization to reach Hispanic audiences, including all CTV and OTT inventory. "As audiences fragment across screens, programmers and advertisers need solutions that can help them find and scale this viewership across CTV. Estrella is seeing significant growth with the important US Hispanic market across its CTV audiences. We're thrilled to be a key partner to help the company drive and monetize this business.” Katy Loria, Chief Revenue Officer at FreeWheel. About Estrella Media, Inc. Estrella Media is a leading Spanish-language media company and one of the largest US producers of Spanish-language video and audio content for multiplatform distribution worldwide, with over 20,000 hours of original video content. Estrella Media's content studio feeds all its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen in over 60 million US households on 16 owned or operated stations and 33 affiliated stations, as well as through cable and satellite providers and digital streaming platforms; Estrella News, the first 24/7 Spanish-language multiplatform digital news network in the US; and Estrella Games, the first 24/7 curated Spanish-language game show channel in the US In 2021, Estrella Media's digital content surpassed one billion viewership minutes.

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ADVERTISER PLATFORMS

VIOOH Announces Partnership With Leading French Media Owner, DOOHYOULIKE

VIOOH, DOOHYOULIKE | December 05, 2022

Today, VIOOH, the leading premium global digital out of home (DOOH) supply side platform, announced a new partnership with the leading media platform in convenience stores, DOOHYOULIKE. Utilising VIOOH’s premium supply side platform, and with access to DOOHYOULIKE’s market-leading OOH inventory, this new partnership will allow more advertisers to create high-impact, data-driven, and efficient DOOH campaigns across convenience stores in France. “It’s an exciting time for the digital OOH market in France and we’re delighted to be partnering with DOOHYOULIKE to help continue the adoption of programmatic digital OOH in this market,” said Natalia Escribano, Chief Commercial Officer at VIOOH. “By combining DOOHYOULIKE’s leading retail inventory with VIOOH’s programmatic capabilities, we will enable brands to create highly targeted, flexible, and measurable DOOH campaigns across convenience stores in France. This offering also enables brands to tap into the shopper audience - who are already in the mindset to buy and have a high average time spent shopping - making this offering extremely desirable from a programmatic perspective due to these highly sought-after audience segments,” added Escribano. DOOHYOULIKE has over 2000 screens across over 1000 stores in more than 300 cities across France. The locations selected are the most profitable stores in high commercial density areas, as close as possible to where people live and work. The screens are also located close to products so that they are seen at the decisive in-store moments. You can read more about DOOHYOULIKE’s market-leading DOOH inventory here. “The partnership with VIOOH is a great opportunity for DOOHYOULIKE to allow more French and international advertisers to reach their urban consumers as close as possible to the act of purchase,” said Fabrice Guez, Co-founder at DOOHYOULIKE. “The partnership with VIOOH is a great opportunity for DOOHYOULIKE to allow more French and international advertisers to reach their urban consumers as close as possible to the act of purchase,” said Fabrice Guez, Co-founder at DOOHYOULIKE. Last month, VIOOH released its ‘State of the Nation: Programmatic DOOH report’ for France, which surveyed agency and advertising executives on their perceptions of the programmatic DOOH industry. The report showed that the majority (99%) of French media professionals set to retain or increase investment in programmatic DOOH in the next 18 months - showing that the future of programmatic DOOH in this market is looking strong and it’s a big opportunity for the OOH industry. About VIOOH VIOOH is a leading premium global digital out of home supply side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible. Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 17 countries, with more to follow. About DOOHYOULIKE Created in 2018, DOOHYOULIKE is the first DOOH indoor media platform in France. DOOHYOULIKE’s mission is to provide advertisers with a relevant and responsible digital support for creating proximity with their urban consumers. Currently focus on maximising brand efficiency and delivering ads at the right moment in convenience store DOOHYOULIKE tends to expand its area of influence.

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Clear Channel Outdoors River North Trivision has over 279,000 impressions per week per flip. Reach commuters, tourists, and residence with one unique location.

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