AD TECH AND MARTECH

Video Advertising Pioneer Waymark Rolls Out AI Tool to Create Professional-Quality Spots in Seconds

Waymark | August 12, 2022 | Read time : 03:00 min

Professional-Quality Spots
Waymark, a pioneer in using artificial intelligence to scale up video production, has launched a revolutionary AI-powered tool that allows users to create ads in minutes with no creative expertise required. Waymark AI Video Creator empowers local media companies to instantly create high-quality ads and get them to air quickly, shortening sales cycles and creating new opportunities for growth with local businesses.

Users input a few keywords into a web-based interface, and Waymark AI Video Creator automatically generates every element of the ad, from script to imagery to branding. At the heart of the product is an artificial intelligence engine that processes a local business’ online profile and translates it into a natural-sounding script, with relevant imagery and brand elements, to create professional-grade spots.

“AI-produced content is the future of advertising, and it gives companies that work with local businesses a huge competitive advantage,” says CEO Alex Persky-Stern.

“AI-produced content is the future of advertising, and it gives companies that work with local businesses a huge competitive advantage,” says CEO Alex Persky-Stern. “Waymark AI Video Creator makes it so fast and easy to create compelling commercials — with no experience required — that it’s now possible to show every potential client exactly how good their business could look with a professional spot. Users just choose from a wide selection of video templates, AI does all of the heavy lifting, and then customers can easily make edits, share previews, and download the approved files. It all takes just a few minutes and helps you shorten sales cycles and earn more business. It’s radically changing the economics of the creative process, and allows companies to get campaigns on the air literally in a matter of minutes, rather than weeks.”

About Waymark
Waymark is a creative AI company harnessing the power of breakthrough technology to make video production faster and easier than ever before. With a radically simple natural language interface, Waymark makes it possible for anyone to produce professional quality commercials for any platform — including TV and OTT — in a matter of minutes. The company is based in Michigan and is privately held.

Spotlight

The privacy issue for digital advertisers began back in 1999 with DoubleClick’s purchase of the Abacus offline direct  marketing database. Concerns over the potential merger of offline PII data with an online profiling database resulted in the first of many privacy firestorms that have plagued digital advertising for over a decade. While the Network Advertising Initiative1 (NAI) and Digital Advertising Alliance2 (DAA) Codes are helpful in terms of addressing some of the more significant privacy concerns that have been raised, they don’t address every privacy concern.


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AD NETWORKS

Ezoic Awarded Technology Innovation Award for Ad Tester Product

Business Intelligence Group, Ezoic | August 01, 2022

The Business Intelligence Group awarded Ezoic, the AI-driven platform for digital publishers, its Sales and Marketing Technology Award (Sammy) for Ezoic’s Ad Tester product in the 2022 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers. Ezoic’s Ad Tester enables digital publishers to handpick over a thousand potential ad placements for their website and then finds the best combinations for each website page to increase overall ad visibility and revenue while preserving user experience. Ad Tester also automatically creates ad variations for mobile devices and tablets, and systematically uses the publisher’s website analytics to choose which layouts maximize user experience to improve website ad position on each site page and increase website ad revenue. “Ezoic’s Ad Tester is a game changer for digital publishers as it’s the only online ad management tool to effectively use machine learning to pick the best ad positions on website pages and optimize them for increased clicks and ad revenue,” says Ezoic Chief Marketing Officer Tyler Bishop. “Ezoic’s Ad Tester is a game changer for digital publishers as it’s the only online ad management tool to effectively use machine learning to pick the best ad positions on website pages and optimize them for increased clicks and ad revenue,” says Ezoic Chief Marketing Officer Tyler Bishop. “We are honored by this Sammy award and grateful to the Business Intelligence Group for this program that recognizes innovation and excellence in marketing technology.” “We are proud to reward and recognize Ezoic for their innovation and dedication to helping both the organizations using their technology and the ultimate consumer,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that their efforts will improve how we all connect with the brands we love for years to come.” About Business Intelligence Group The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers. About Ezoic Ezoic is the leading AI technology for online publishers and websites to monetize content with display ads. Ezoic is a Google Certified Publishing Partner that hosts about 35,000+ domains, enabling them to streamline implementation, optimization, and testing of ads and ad partners alongside intelligent tools and features for site speed, SEO, and more. Visit www.ezoic.com.

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PROGRAMMATIC ADVERTISING

Libsyn Debuts Automatic Ads Solution and Surpasses $50M in Advertising Earnings for Podcasters

Liberated Syndication | August 29, 2022

Today, Liberated Syndication Inc. ("Libsyn") announced that the Company has surpassed generating $50 million in advertising earnings for podcasters and has completed a new Automatic Advertising Solution to assist publishers with generating programmatic advertising revenues. "As the industry pioneer, Libsyn has provided the industry's first podcast hosting platform and has continued to invest in industry-leading hosting and monetization tools to help podcasters thrive," said Brad Tirpak, CEO of Libsyn. "As the industry pioneer, Libsyn has provided the industry's first podcast hosting platform and has continued to invest in industry-leading hosting and monetization tools to help podcasters thrive," said Brad Tirpak, CEO of Libsyn. "We have successfully connected thousands of podcasters to over a thousand advertisers. I am proud of the team for reaching the $50 million milestone." "Libsyn's AdvertiseCast is the industry's premier podcast advertising marketplace that connects advertisers with podcasters and has successfully scaled host read advertisements for a full spectrum of brands," continued Dave Hanley, the company's Chief Revenue Officer. "AdvertiseCast makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators. Generating over $50 million for podcasters is just the first step - and the Company has added our Auto Ads solution and will continue to invest in ad-tech innovation to help podcasters generate additional revenues." Sees Strong Demand for Automatic Ads Solutions via Closed Beta In May, Libsyn and AdvertiseCast introduced new programmatic capabilities with its Auto Ads solution via a closed beta for podcasts hosted on Libsyn. The platform is already achieving scale despite the limited release, with more than 30 million monthly impressions being filled by advertising demand partners currently. The automated podcast ad solution allows for contextual relevance, buying efficiency, and dynamic insertion of ads in real time, allowing advertisers to reach high-value audiences with relevant messages. Ad spots can be placed in mid-roll, pre-roll, and post-roll locations, and podcasters are provided with tools to strategically locate ad markers in order to optimize listener experience. The Auto Ads solution leverages a network of several advertising demand partners in order to help Libsyn-hosted podcasts maximize their earning potential. Podcasters are provided with an opportunity to create a revenue stream from their podcast with little to no additional effort. More importantly, this solution allows them to earn revenue from their full back catalog of historical episodes. This programmatic solution is a supplement for shows who run host-reads today or a standalone option for shows who don't want to do host-reads or don't reach the size threshold for host-reads. The program optimizes fill-rates and CPMs in order to maximize earning potential for podcasters. At Podcast Movement 2022, Libsyn will be inviting customers to enroll to participate in its expanded beta program for its Auto Ads solution. Those interested in participating can submit an application here. About Liberated Syndication Founded in 2004, Liberated Syndication Inc. ("Libsyn") is the leading ‘Podcasting As A Service' platform that empowers creators to host, distribute, monetize, amplify, and measure their audio content. In 2021, the Company delivered over 6 billion downloads and hosted over 5.8 million podcast episode files from more than 75,000 podcasts around the world. Libsyn's dynamic, open ecosystem is designed to meet the needs of the full spectrum of podcast creators and foster the effortless creation, development, monetization, and growth of their podcasts. Brands powered by the Company include podcast creation platform, Libsyn Studio; Glow; web hosting platform, Pair Networks; and Libsyn's AdvertiseCast, the industry's premier podcast advertising marketplace that connects advertisers with podcasters. Visit libsyn.com or investor.libsyn.com for more company information.

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ADVERTISER PLATFORMS

MondayOff Grows Revenue 7% by Adding Audio Ads with Odeeo

MondayOff, Sonic Odeeo | August 15, 2022

Casual game studio MondayOff has tapped into the power of audio advertising by integrating Odeeo’s PlayON SDK, unlocking significant incremental revenue from their hit titles including Wanted Fish. Since launching their partnership in late 2021 with Odeeo, MondayOff has achieved an incremental 7% revenue lift without negatively impacting player retention. As developers seek to balance increasing ad monetisation with keeping players engaged, audio ads have emerged as an additional way to incorporate ads into games while limiting interruption. Odeeo has worked to pioneer easy-to-integrate, powerful solutions for developers, and has forged global partnerships to bring leading brand advertisers into gaming environments. “Odeeo has been a strong partner of ours since 2021. Thanks to their full support this partnership enabled us to generate a 7% incremental revenue lift even though we are using only one of Odeeo's ad formats. The results were beyond our expectations. Odeeo is an ideal partner, providing an outstanding product with great value to our business,” says MondayOff CEO Dunkun Kang. Odeeo co-founder and CEO Amit Monheit adds, “MondayOff is leading the way for their peers by showing how audio ads are a win-win-win for developers, advertisers, and players." Odeeo co-founder and CEO Amit Monheit adds, “MondayOff is leading the way for their peers by showing how audio ads are a win-win-win for developers, advertisers, and players. We’re excited by the success that Odeeo helped them achieve with US audiences, and we look forward to continuing to innovate with them as our product set expands.” About Sonic Odeeo Odeeo is a fast-paced startup with a mission to create a better in-game user experience that respectfully connects gamers, developers, and brands through audio innovation. Our flagship product, PlayON™ SDK, introduces a new ad format that moves beyond the current limitations of interruptive advertising and provides real value to both brands and game studios.

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DISPLAY ADVERTISING

LG Smart TVs Get Global ACR Upgrade, Legacy Technology Replaced By ACR From LG Ads Solutions

LG Ads Solutions | September 16, 2022

LG Ads Solutions, the connected TV and cross-screen advertising service, today announced a global rollout of its proprietary automatic content recognition (ACR) technology across LG TVs globally. The rollout will replace legacy technology, and put the new ACR solution on millions of smart TVs across Europe, Africa, Asia-Pacific, Latin America, and Australia. As of September, LG Ads Solutions will be the exclusive provider of all LG CTV inventory and data on a worldwide basis. The rollout covers 27 countries across the Americas, Europe, Africa and Australia. ACR provided by LG Ads Solutions is already active on LG smart TVs in the U.S. Chief Executive Officer Raghu Kodige said, “This ACR rollout marks the next major phase of our global CTV advertising business with LG Ads Solutions." Chief Executive Officer Raghu Kodige said, “This ACR rollout marks the next major phase of our global CTV advertising business with LG Ads Solutions. It is a highly significant moment for brands across four continents, who increasingly need to reach cord-cutters and light-TV viewers who have migrated to OTT services, and to understand incremental reach over traditional linear TV services. Now with LG Ads Solutions, brands globally can plan, activate, and measure CTV advertising using the industry’s best ACR data set to help guarantee campaign success.” Chris Jo, Senior Vice President, Head of Platform Business at LG Electronics Home Entertainment Company, said, “Since the LG Ads Solutions launch, the team has created tremendous momentum for the business globally. This ACR rollout is another great milestone that demonstrates their drive, commitment to excellence, and dedication to bringing the best possible advertising solutions to brands and agencies around the world.” The ACR data, which is in global and regional compliance with all consumer data privacy regulations, helps brands understand, in an anonymized fashion, which TV ads have aired, or not aired, and how many times, in any given household. For brands, this means it can increase frequency levels for underexposed households, cap frequency for overexposed households, conquest households that are exposed to competitor’s ads, and more. Of major importance, it informs brands and agencies which households they are missing completely due to cord-cutting. The data can also be used to measure the effectiveness of the ad. Two use cases, for example, are that it can determine if an ad drove viewers to a particular TV show or movie, or if it drove downloads and registrations to an OTT app or service. LG Ads Solutions already powers CTV campaigns in over 40 countries globally. Now, brands in any country covered by the ACR rollout can immediately begin working with LG Ads Solutions to understand TV audience viewership in their country at a granular level, in order to pinpoint granular audience segments and to optimize reach, frequency, and ad effectiveness across linear and streaming television. About LG Ads Solutions LG Ads Solutions is the leading connected TV and cross-screen advertising service, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented TV landscape, and maximize return on ad spend. The company brings together LG’s years of experience in delivering premium home entertainment products to consumers worldwide, with big TV audience data and Video AI designed to connect brands with audiences across all screens and understand resulting business outcomes. We are growing fast globally, and we are hiring! Contact us at info@lgads.tv.

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Spotlight

The privacy issue for digital advertisers began back in 1999 with DoubleClick’s purchase of the Abacus offline direct  marketing database. Concerns over the potential merger of offline PII data with an online profiling database resulted in the first of many privacy firestorms that have plagued digital advertising for over a decade. While the Network Advertising Initiative1 (NAI) and Digital Advertising Alliance2 (DAA) Codes are helpful in terms of addressing some of the more significant privacy concerns that have been raised, they don’t address every privacy concern.

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