AD NETWORKS

VIZIO Accelerates Advertising Technology Investments, Expands Team To Meet Growing Demand for Direct-to-Device Advertising Experiences

VIZIO | February 08, 2022

VIZIO_Accelerates_Advertising
VIZIO (NYSE: VZIO) today announced the expansion of its direct-to-device advertising business to meet increasing advertiser demand and further fuel its growth as a streaming-first, data-driven media company.

The latest additions to VIZIO’s in-house ad tech team include experts and engineers from across the industry, such as VP of Product Management Oscar “Oz” Lang, formerly head of product for Adobe's Advertising Cloud TV business, and VP of Product Engineering Ben Sullins, formerly SVP of Engineering with SpotX. Additional new members of VIZIO Ads’ technology team have recently joined from WarnerMedia, Comcast, Discovery, Magnite, Vevo Ads and other leading companies.

To house this growing team, VIZIO recently expanded its footprint with the opening of its Tech Innovation center in Denver, Colorado in December. The new Denver office is home to 140 of VIZIO’s engineering and tech specialists focused on the innovation of VIZIO’s software, ad products, and entertainment ecosystem. The VIZIO Ads and Innovation teams are now more than 400 people strong, collaborating together to drive the future of television from offices in key markets across the country including Los Angeles, San Francisco, New York, and Denver.

Since our IPO last year, we have been heavily investing in engineering and software to scale our Platform+ operations and build out our in-house ad tech team. This investment will not only provide unique opportunities and measurable outcomes for advertisers, but it also helps us drive better consumer experiences.”

David Rudnick, Senior Vice President of Product Engineering at VIZIO. 

The expanded team will focus on innovation, planning, targeting, measurement, and product development across the entire VIZIO Ads product suite, which is fueled by proprietary Automatic Content Recognition (ACR) technology from VIZIO’s Inscape. Inscape provides unparalleled viewership data from 18.6MM+ devices, which provides brands and agencies with greater transparency, accuracy, relevancy, control, and attribution that connects ad buys to business outcomes.

VIZIO Ads’ suite of products include True Incremental Reach, Universal Frequency Control, and Household Connect, which is its omnichannel offering helping marketers expand audience reach for cross-device campaigns. VIZIO’s Homescreen is the first stop for millions of Smart TV households, and streamlines the search and discovery process for viewers, while providing exclusive opportunities for marketers to reach those viewers with tune-in ads and creative brand messaging.

Rudnick continued, “Consumers are rapidly shifting to the Smart TV experience, and because we own the hardware, software, and data, we are able to innovate in ways that others can’t. With continued momentum on the Platform+ side of our business, which is a function of better personalization and engagement on SmartCast, we are driving interest with brands, advertisers and content partners to work with VIZIO.”

VIZIO Ads’ unique direct-to-device offering has doubled the number of participating unique brands and tripled its average revenue per advertiser in the last year. Additionally, VIZIO Ads’ 2022 upfront commitments exceeded $100 million, a fourfold increase over 2021, including enterprise-level buys from six major agency holding companies and encompassing a number of top advertising categories in traditional TV such as automotive, insurance and retail.

More About VIZIO Ads
VIZIO Ads was created to help deliver a more relevant advertising experience to consumers and brands alike. Offering premium, addressable advertising inventory inside of WatchFree+, SmartCast and within popular TV apps, VIZIO Ads gives advertisers the ability to reach new audiences with relevant messages at the right time. VIZIO Ads gives its customers personable service, app-level transparency, and screen-level verification to ensure brands can invest with confidence across one of the largest smart TV footprints in the U.S.

Spotlight

A few weeks ago, Ads In Motion bought a box truck covered with three giant video screens. Within a matter of days, president Mike Matonis was driving it into the parking lot of the I-X Center, where a Donald Trump rally was taking place.There are trucks that double as electronic billboards in other cities. You might’ve seen one if you’ve been to Las Vegas recently. But the number of trucks out there is still pretty low, Many of the other truck owners don’t appear to have that much experience in the outdoor advertising industry, based on information that Zapis and Matonis gathered from the company that built their truck. Via email, the manufacturer passed along a few lessons its customers had learned. Customers wouldn’t even have to use it for ads. The truck’s LED screens could be used to show movies or play video games.


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ADVERTISER PLATFORMS

Upwave Announces Strategic Partnership with Kinetiq to Help Marketers Measure Impact of Sponsorship Advertising Dollars

Upwave | May 21, 2022

Upwave, the leading analytics platform for brand advertising, announced a new strategic partnership with Kinetiq, a leading TV intelligence platform. Through this collaboration, Upwave will layer its brand measurement data with Kinetiq’s TV intelligence data, providing real-time data and metrics around sponsorship investments. Kinetiq’s technology recognizes and measures the number of times, location and duration of brand sponsorship campaigns via the identification of logo placement. Upwave then verifies whether the sponsorship reached the brand-specific audience via Brand Reach, and measures the effects of these sponsorships on various Brand Outcomes KPIs, such as Awareness, Consideration and Purchase Intent. “Marketers want to be able to answer two questions about their brand investment: who did it reach, and did it work? Marketers–since the inception of brand sponsorships–have never had a deterministic way to measure their effectiveness. Together, Upwave and Kinetiq are changing the game, and taking sponsorship marketing from an art to a science.” Chris Kelly, CEO of Upwave Connecting large-scale branding sponsorship investments with audience sentiment hadn’t been possible until Upwave and Kinetiq’s new partnership. With the marrying of qualitative + quantitative data sets–marketers will have a unified solution to measure not only ad effectiveness but the effectiveness of sponsorship investments. For example, Kinetiq can identify a brand's logo on a sports jersey or on the field during a game, informing marketers how many times it was shown on screen, how long and where. Upwave can then layer its attitudinal data with those metrics to give a full picture of the effectiveness of sponsorship dollars. “Having partnered with the Upwave team in the past, most recently supporting the AD Council’s Covid Ad Campaign, we saw the immediate impact of combining our data set with Upwave’s sentiment data,” said Kevin Kohn, CEO of Kinetiq. “By extending this partnership to include sponsorship measurement, we provide our customers a whole new level of insights to measure their sponsorship investments. As we continue to expand our partnership, we see broader opportunities to take Upwave's analytics into earned and owned brand initiatives–providing the industry with qualitative and quantitative analytics across paid, earned and owned.” With this partnership, brands can now combine Kinetiq’s media metrics layered with Upwave’s deterministic brand impact data to uncover the true value of sponsorship campaigns on TV. About Upwave Upwave is a fast-growing analytics company providing ML-driven brand advertising measurement technology and intelligence, via a SaaS platform, to the world's leading brands, agencies, and media partners. The company is based in San Francisco and New York and backed by leading Silicon Valley venture capital investors. About Kinetiq Kinetiq pushes the boundaries of TV intelligence with the first and only unified, global platform to measure the complete spectrum of paid, earned and owned TV media with the speed and precision of digital. The Kinetiq platform empowers marketers, technology partners and content owners with TV audience metrics and analytics in real-time, providing the critical data and transparency needed to make informed decisions. Formed in 2019 with the merger of iQ Media and 4C’s Teletrax, Kinetiq is trusted by leading brands, agencies, broadcasters and ISVs, including Mercedes-Benz, Red Bull, Fox Broadcasting Company and Google.

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AD NETWORKS

SPYR Technologies Retains Integrity Media for Investor Relations and Corporate Communication

Applied Magix | June 28, 2022

SPYR Technologies (OTCQB: SPYR) (“SPYR” or the “Company”), a diversified technology company developing products leveraging the Internet of Things (Iot) for large scale applications and industries, is pleased to announce that the Company has retained veteran agency Integrity Media to manage its Investor Relations and Corporate Communication. Integrity Media has over two decades working in public markets in the U.S. and Canada and is led by its Founder & President, Kurt Divich. One of the premier financial copywriters in the industry, Divich is twice published in fiction and non-fiction with a third commissioned work in progress. Mr. Divich has consulted and provided Investor Relations services to public companies ranging from industry leaders and American icons like Smith & Wesson to potentially market disruptive, emerging equities like SPYR Technologies. “Integrity Media is a well-established and respected Investor Relations firm with a reputation for consistent and clearly written communication and for their efforts in advocating for investors, In our conversations with Mr. Divich about representing SPYR he was adamant as to a public company’s obligation to be transparent with its shareholders and to provide a consistent and expeditious system to address concerns or ideas as they emerge from the shareholder base.We are eager to have Integrity Media telling our story to the market and the media, especially given our exciting acquisition of GeoTraq which we firmly believe will be a game changer for the CompanyIn our estimation, Integrity Media is the right firm to help us celebrate our successes and to keep an active dialogue with our valued investors as we take this important step in developing the massive potential we see in GeoTraq.” -Tim Matula, CEO and President, SPYR Technologies. I’m excited to join the team at SPYR and to immediately begin a process to develop a long-term press release calendar, I’ve been following SPYR for quite some time and I am excited to be their voice as they roll-out GeoTraq and its array of possibilities.I’ll do my level best to keep everyone apprised of events as they manifest for GeoTraq, any observations as to the future, and any challenges we may encounter.Kurt Divich,Founder & PresidentIntegrity Media. About SPYR Technologies- SPYR Technologies (SPYR) is a technology company which, through its subsidiary Applied Magix Inc., develops and resells Apple® ecosystem compatible products, with an emphasis on the growing multibillion-dollar IoT smart home and connected car markets and also through its subsidiary GeoTraq develops and manufactures fully entirely self-contained, ultra-small Mobile mobile IoT (Internet of Things) modules: Trackertracker-M modules for asset tracking and location-based services, and Sensorsensor-M modules used for remote monitoring. SPYR continues to identify and target acquisitions that will grow its footprint in the industry and expand the products it offers consumers, including companies developing artificial intelligence (AI) and smart technology products. About GeoTraq- We have a vision for a simple, smart, connected world. We empower that vision through our self-contained, fully integrated mobile IoT modules. Our modules are designed with a small plug-and-play form factor for easy attachment of antenna, battery and sensors. Combined with low-cost connectivity, GeoTraq creates real ROI for all customers. About Applied Magix- Applied Magix, Inc. develops and resells Apple® ecosystem compatible products in the growing multibillion-dollar IoT smart home and connected car markets.

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SOCIAL MEDIA ADVERTISING

Mindworks, Mintegral's Creative Studio Launches Drag-and-Drop Editor for Playable Ads

Mintegral | July 13, 2022

Mindworks by Mintegral recently announced updates to Playturbo, its self-service element-based creative production platform for playable ads. The Playturbo platform now provides hundreds of premium playable ad templates and a new drag-and-drop feature giving complete control over production in just a few clicks. Playable ads have quickly become one of the most popular ad formats among apps and brands due to their premium user experience, accessibility, and superior conversion performance. And while playable ads are effective, they are typically expensive and time-consuming to produce, posing a significant challenge to scalability. Playturbo's zero-coding, drag-and-drop online editor aims to solve this problem with an 85x improved efficiency and 60x cost savings compared to other video creatives. Playable ads created on Playturbo can be exported and deployed across all the major ad networks on the market. In addition, your creatives' language, device orientation, and package size can also be altered in a few clicks – helping you succeed in the global market. Games, apps, eCommerce, and brands all stand to benefit from the playable template library, which offers premium images, text, background music, CTAs, videos, and effects. About Mintegral- Mintegral is an AI-driven, programmatic, and interactive advertising platform dedicated to helping clients bridge the gap among the world's most valuable markets. As a leading global mobile ad platform with an in-depth understanding of local markets, Mintegral provides a one-stop mobile advertising solution to help brands and apps overcome cross-regional challenges and scale globally.

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DISPLAY ADVERTISING

Quantcast Launches Brand Advertising Solutions to Maximise the Impact of Every Marketing Dollar

Quantcast | June 18, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate, and measure video, native, and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience, today. “As programmatic brand advertising has grown so has the complexity for marketers. Siloed systems and data detract from marketing intent, limit marketing innovation, and lack real-time, actionable feedback,” said Konrad Feldman, co-founder and CEO of Quantcast. “As programmatic brand advertising has grown so has the complexity for marketers. Siloed systems and data detract from marketing intent, limit marketing innovation, and lack real-time, actionable feedback,” said Konrad Feldman, co-founder and CEO of Quantcast. “We’re excited to introduce our streamlined take on integrated brand advertising, with automated optimisation and timely measurement of impact.” Now, with the Quantcast Platform, marketers can measure and optimise brand advertising as effectively as their direct response campaigns. These new easy-to-use solutions build on Quantcast’s leadership in data and machine learning to deliver planning against scalable audiences and premium inventory, hi-fidelity audience activation across screens, automated campaign optimisation, and comprehensive measurement of brand advertising’s impact on consumer preference and downstream business outcomes. “We were thrilled with the results that Quantcast delivered for Lancôme. Their brand solution was instrumental in engaging customers and prospects and driving awareness with different user groups,” said Yin Hong, senior product manager, Lancôme. “The results that they drove surpassed our targets and expectations, and demonstrated that programmatic advertising can really play a role within a brand campaign.” Introducing Brand Lift Live by QuantcastTM At the heart of this new product suite is Brand Lift Live, an integrated, real-time survey solution that enables marketers to optimise campaigns continuously against the brand awareness and consideration metrics that really matter, rather than limiting substitute metrics such as viewability and click-through rate (CTR). Within the Quantcast Platform, Brand Lift Live uses statistically controlled survey groups to measure the real-time impact of ads throughout a campaign, allowing for refinement of campaign audiences and delivery characteristics to maximise the impact of every marketing dollar. A new measurement approach for the open internet, Brand Lift Live complements traditional research methodologies similar to the way a fitness tracker complements an annual medical checkup. “We started with a simple question ‘how can we make brand budgets work harder?’ and since improvement requires measurement, that’s where we started,” said Peter Day, chief technology officer, Quantcast. “We found that practitioners relied on poor proxy metrics like viewability and CTR because assessing what they really care about - recall, awareness and consideration - in a timely and precise enough manner to support campaign optimisation was simply too hard. Brand Lift Live solves this problem.” The advantages of Brand Lift Live include: Actionable Campaign Data: View lift data in real-time and take action on campaigns in flight to adjust frequency, creative, messaging, and audience to maximise brand lift. Simple Setup: Brand Lift Live is easily configured alongside campaigns, allowing for the design, surveying and response capture without the need for any third-party integrations. Flexible Survey Options: Marketers can easily measure the impact of brand campaigns with multiple survey options that will best fit their campaign’s branding objectives. “Brand Lift Live helped to take our brand campaign learnings to the next level, by giving us real world insights that can be implemented quickly and effectively,” said Grace Bailey, senior marketing manager at Auto Trader. With these new capabilities, advertisers can use the Quantcast Platform to plan and validate custom audiences and discover compelling supply for their audiences across CTV, desktop, and mobile. Campaigns can be configured in minutes and the intuitive features greatly aid marketers in diagnosing issues to promote consistent performance and delivery. Alongside Brand Lift Live, additional platform insights examine the incremental reach of campaigns across web and CTV and the downstream contribution these brand activations deliver to performance campaigns and conversions.

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Spotlight

A few weeks ago, Ads In Motion bought a box truck covered with three giant video screens. Within a matter of days, president Mike Matonis was driving it into the parking lot of the I-X Center, where a Donald Trump rally was taking place.There are trucks that double as electronic billboards in other cities. You might’ve seen one if you’ve been to Las Vegas recently. But the number of trucks out there is still pretty low, Many of the other truck owners don’t appear to have that much experience in the outdoor advertising industry, based on information that Zapis and Matonis gathered from the company that built their truck. Via email, the manufacturer passed along a few lessons its customers had learned. Customers wouldn’t even have to use it for ads. The truck’s LED screens could be used to show movies or play video games.

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