What advertisers need to know in the age of Advanced TV
Charlie Spargo | December 09, 2019
The number of over-the-top - “OTT” - services, with media content increasingly delivered via the internet, is on the rise. As a result, consumer viewing habits are shifting and so is ad spend. In the past year alone, we’ve seen the global launches of Apple TV+ and Disney+ as well as plans from the BBC and ITV to join forces with Channel 4 to launch streaming service BritBox. These new services have already grabbed the attention of audiences around the world who are willing to expand their subscriptions beyond those they already hold from the likes of Netflix and Amazon Prime.With estimations of over 22 million UK-based Netflix viewers by 2021, there are no signs that streaming, or OTT, services will lose momentum.