While the advertising world goes digital, some brands are still sticking to analogue ads

CNBC | April 18, 2017

While the advertising world goes digital, some brands are still sticking to analogue ads
While the world goes digital, some brands are staying in an analogue world. Businesses are expected to spend nearly $300 billion, or half their marketing budgets, on digital advertising by 2021, according to figures from MAGNA, but some companies are sticking with traditional print ads.Those companies are the makers of high-end luxury goods, such as watches, jewelry and couture fashion, whose adverts sometimes seem to make up the bulk of glossy magazines, with many pages of ads before the actual editorial content.

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AD TECH AND MARTECH

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AD NETWORKS

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MOBILE ADVERTISING

Anzu partners with InMobi for programmatic brands advertising

Anzu | February 24, 2021

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