Why brands are going wild for Amazon advertising

Amazon | September 26, 2018

Why brands are going wild for Amazon advertising
It’s pretty clear that Amazon is in a monumental role. The company’s growth is staggering, showing a 39% year over year increase in net sales, a 12x jump in earnings per share (EPS), and over 100m Prime subscribers globally in Q2 2018. There simply isn’t another e-commerce company with the same market presence and influence over the customer journey. The reality is that many people start their purchase journey on Amazon, and brands can’t afford to ignore Amazon’s melting pot of customer demand. The Amazon platform captures a rich store of late-stage buyer intent and conversion data, offering it to advertisers with a high degree of transparency into customer buying signals. With a haul of $2.2bn in advertising revenue in Q2 2018, Amazon is beginning to offer stiff competition to the incumbent digital advertising giants, Facebook and Google. Although Amazon has been offering ads since 2014, real growth began in 2017 “when the eCommerce retailer-built application programming interfaces (APIs) for Amazon Media Group (AMG) and Amazon Marketing Services (AMS), so that marketers could automate campaigns and reporting”.

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Your reputation is your currency. Period. Measuring reach, optics, leads, presence, adopters and influencers is not only the most critical safeguard for you, but it’s your bread and butter. Social media presents a unique challenge to companies and organizations today. Not only is it a direct channel of communication with your fans, prospects and customers.


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Outbrain Partners with Tyroo for Delivering Value & Elevating Growth in India

Outbrain, Tyroo | September 24, 2021

Mumbai/New Delhi, September 24 2021- Outbrain, a leading recommendation platform for the open web, has partnered with Tyroo, a market leader in ad monetization, to help provide Outbrain with premium advertiser inventory, expand market reach, and open new advertising categories. With the goal of delivering greater customer value and achieving valuable marketing outcomes with genuine results, the partnership will help Outbrain to continue to expand within the region. “We are excited to announce Tyroo as our preferred reseller partner, which will allow us to deliver greater value and drive more business impact for our clients,” said Allen Sharma, Director of Sales for India at Outbrain. “Tyroo’s understanding of Outbrain’s products, its profound technical expertise and its collaborative approach is uniquely complementary to how we work.” Building on the momentum of recent media owner wins for the region, including Network 18, Hindustan Times and Bollywood Hungama, this distribution helps advertisers build audiences and reach new customers using advanced targeting options via the Outbrain network. “High-quality content is paramount to consumers. In the last 24 months, the flow of genuine, authentic content has been immense and that makes the discoverability of meaningful recommendations for users incredibly more important,” said Akshay Mathur, Chief Revenue Officer, Tyroo. “We are very excited to work with Outbrain as their partner in the region, bringing new ad offerings around native advertising to brands. Through Outbrain brands can scale their reach not only within the Tier I cities but also into Tier II cites using vernacular communication channels, delivering their intended messaging effectively”. “We are excited to announce Tyroo as our preferred reseller partner, which will allow us to deliver greater value and drive more business impact for our clients,” Allen Sharma, Director of Sales for India at Outbrain. Outbrain offers a quality and safe platform for brands to advertise on the open web. Content-led communication, campaign dashboard and advanced targeting capabilities set the platform apart from other native platforms. The platform also offers brands access to leading publishers and multiple advertising formats, which can be selected based on the brand industry and campaign purpose. Outbrain started its India operations in 2014 and this partnership is another Proofpoint of the recognition by the company of the potential within the market for its business operations. About Outbrain Outbrain (Nasdaq: OB) is a leading recommendation platform for the open web. Our technology enables 10 billion daily recommendations to consumers across more than 7,000 online properties and connects advertisers to these audiences to grow their business. Founded in 2006, Outbrain is headquartered in New York with offices in 18 cities worldwide. About Tyroo We are Tyroo, a leading Marketing Technology Company working with enterprises to help them deliver business outcomes at scale. We are the preferred growth partners for Internet companies looking to grow across emerging Markets in APAC. Tyroo has offices across APAC including India, Singapore, Philippines, Thailand and Vietnam. For more information, contact: Vishal Saini, National Sales Manager, Outbrain sales at vishal.s@tyroo.com or write to us at support@tyroo.com for any other query.

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Outbrain Appoints Allen Sharma As Director of Sales For India Region

Outbrain | September 06, 2021

New Delhi, September, 06 2021 -- Outbrain, a leading recommendation platform for the open web, has appointed Allen Sharma as Director Sales for India Region. Sharma will be responsible for growing the demand side business within the region as well as spearheading other sales initiatives across advertisers, brands and agency partners in India. Prior to joining Outbrain, Allen was the Head of Digital Sales at ABP Network where he was responsible for launching the brands & agencies business, as well as new products and revenue verticals. A seasoned digital professional and sales leader in the digital and broadcast media industry, Sharma has also worked at ABP Network, Times Network, Bloomberg UTV and Network18. “I am very excited to take up this new challenge and contribute to Outbrain's next phase of growth in India,” said Sharma. “Having been listed on NASDAQ last month, we recognize the need for Outbrain to continue to grow our business in India to the next level.” “We are delighted to have Allen on board as Director of Sales in India,” said Sandeep Balani, Head of India Outbrain. “Outbrain is rightly poised to grow as a preferred recommendation platform in coming years with premium publishers like Network18, Jagran and Hindustan Times. Allen’s prior experience in Digital Sales and his roles in previous companies and ventures will provide us insights to grow our revenue and brand offering.”, About Outbrain Outbrain (Nasdaq: OB) is a leading recommendation platform for the open web. Our technology enables 10 billion daily recommendations to consumers across more than 7,000 online properties and connects advertisers to these audiences to grow their business. Founded in 2006, Outbrain is headquartered in New York with offices in 18 cities worldwide.

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Disney and ad-tech firms agree to privacy changes for children’s apps

Disney, Viacom | April 15, 2021

In legal settlements that could reshape the children’s app market, Disney, Viacom and 10 advertising technology firms have agreed to remove certain advertising software from children’s apps to address accusations that they violated the privacy of millions of youngsters. The agreements resolve three related class-action cases involving some of the largest ad-tech companies — including Twitter’s MoPub — and some of the most popular children’s apps — including “Subway Surfers,” an animated game from Denmark that users worldwide have installed more than 1.5 billion times, according to Sensor Tower, an app research firm. The lawsuits accused the companies of placing tracking software in popular children’s gaming apps without parents’ knowledge or consent, in violation of state privacy and fair business practice laws. Such trackers can be used to profile children across apps and devices, target them with ads and push them to make in-app purchases, according to legal filings in the case. Now, under the settlements approved on Monday by a judge in the U.S. District Court for the Northern District of California, the companies have agreed to remove or disable tracking software that could be used to target children with ads. Developers will still be able to show contextual ads based on an app’s content.

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Google’s AI advertising revolution: More privacy, but problems remain

Google | March 16, 2021

In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of revolution in online privacy that Google claims. To assess this, we need to understand this new model and what is changing. The current advertising technology (adtech) approach is one in which platform corporations give us a “free” service in exchange for our data. The data is collected via third-party cookies downloaded to our devices, that allow a browser to record our internet activity. This is used to create profiles and predict our susceptibility to specific ad campaigns. Recent advances have allowed digital advertisers to use deep learning, a form of artificial intelligence (AI) wherein humans do not set the parameters. Although more powerful, this is still consistent with the old model, relying on collecting and storing our data to train models and make predictions. Google’s plans go further still.

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Spotlight

Your reputation is your currency. Period. Measuring reach, optics, leads, presence, adopters and influencers is not only the most critical safeguard for you, but it’s your bread and butter. Social media presents a unique challenge to companies and organizations today. Not only is it a direct channel of communication with your fans, prospects and customers.

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