With an influencer advisory board, Clorox is changing up its YouTube advertising strategy

digiday | January 20, 2020

The company is aiming to use the council, which will be comprised of hundreds of influencers, to help it better understand the type of content that will resonate with such individuals and their audiences. The consumer goods company also wants to fashion a more collaborative content-creation arrangement between these influencers and its organization. And the Clorox Company has already treating been some influencers almost if they belong to an agency, working with them to “co-create” ads for YouTube. The goal of the new council of social media influencers will be to make sure that its YouTube content, as well as its content in general, is “more human, more authentic and less obvious in our approach towards driving demand,” said Magnus Jonsson, U.S. vp of the Clorox Company’s cleaning division.

Spotlight

One of the very best ways to get leads on the Word wide web is by getting a product mention or a free link on an additional website. Effective website marketing is all about putting your product or service before potential prospects at the exact time that they are looking for it. This technique is known as "pinpoint marketing". Pinpoint marketing is quite a bit different than advertising on radio or tv, which are known as "interruptive marketing" techniques. Interruptive marketing costs a lot more than pinpoint marketing and is less effective for the simple motive that you're attempting to put your product out there in front of all of us instead of pinpointing those potential customers who want to find out even more about you and your business.


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ADVERTISER PLATFORMS

Entravision Announces Participation in Upcoming Investor Conferences

Entravision | May 24, 2022

Entravision a leading global advertising solutions, media and technology company announced Chris Young, Chief Financial Officer and Treasurer, will participate in the following upcoming investor conferences: Singular Research’s Spring Select Webinar to be held Wednesday, May 25, 2022 from 6:00 a.m. to 4:00 p.m. PT. Management is scheduled to present that day at 1:45 p.m. PT. The Gabelli 14th Annual Entertainment & Broadcasting Symposium to be held Thursday, June 2, 2022 in New York, New York. Management is scheduled to present on Thursday, June 2, 2022 at 10:00 a.m. ET and will participate in meetings with investors throughout the day. The 12th Annual East Coast IDEAS Investor Conference to be held virtually on June 22-23, 2022. Management will host meetings on Wednesday, June 22, 2022, and Entravision’s presentation will be available beginning on Wednesday, June 22, 2022 at 6:00 a.m. ET. The presentations will be webcast live over the Internet, and links to the live webcasts and replays will be available on Entravision’s Investor Relations website at investor.entravision.com. About Entravision Communications Corporation Entravision is a leading global advertising solutions, media and technology company connecting brands to consumers. Our dynamic portfolio includes digital, television and audio offerings. Digital, our largest revenue segment, is comprised of four business units: our digital sales representation business; Smadex, our programmatic ad purchasing platform; our branding and mobile performance solutions business; and our digital audio business. Through our digital sales representation business, we connect global media companies such as Meta, Twitter, TikTok and Spotify with advertisers in primarily emerging growth markets worldwide. Smadex is our mobile-first demand side platform, enabling advertisers to execute performance campaigns using machine learning. We also offer a branding and mobile performance solutions business, which provides managed services to advertisers looking to connect with global consumers, primarily on mobile devices, and our digital audio business provides digital audio advertising solutions for advertisers in the Americas. In addition to digital, Entravision has 49 television stations and is the largest affiliate group of the Univision and UniMás television networks. Entravision also manages 46 primarily Spanish-language radio stations that feature nationally recognized, Emmy award-winning talent. Shares of Entravision Class A Common Stock trade on the NYSE under ticker: EVC.

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SOCIAL MEDIA ADVERTISING

Mindworks, Mintegral's Creative Studio Launches Drag-and-Drop Editor for Playable Ads

Mintegral | July 13, 2022

Mindworks by Mintegral recently announced updates to Playturbo, its self-service element-based creative production platform for playable ads. The Playturbo platform now provides hundreds of premium playable ad templates and a new drag-and-drop feature giving complete control over production in just a few clicks. Playable ads have quickly become one of the most popular ad formats among apps and brands due to their premium user experience, accessibility, and superior conversion performance. And while playable ads are effective, they are typically expensive and time-consuming to produce, posing a significant challenge to scalability. Playturbo's zero-coding, drag-and-drop online editor aims to solve this problem with an 85x improved efficiency and 60x cost savings compared to other video creatives. Playable ads created on Playturbo can be exported and deployed across all the major ad networks on the market. In addition, your creatives' language, device orientation, and package size can also be altered in a few clicks – helping you succeed in the global market. Games, apps, eCommerce, and brands all stand to benefit from the playable template library, which offers premium images, text, background music, CTAs, videos, and effects. About Mintegral- Mintegral is an AI-driven, programmatic, and interactive advertising platform dedicated to helping clients bridge the gap among the world's most valuable markets. As a leading global mobile ad platform with an in-depth understanding of local markets, Mintegral provides a one-stop mobile advertising solution to help brands and apps overcome cross-regional challenges and scale globally.

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AD TECH AND MARTECH

Video Advertising Pioneer Waymark Rolls Out AI Tool to Create Professional-Quality Spots in Seconds

Waymark | August 12, 2022

Waymark, a pioneer in using artificial intelligence to scale up video production, has launched a revolutionary AI-powered tool that allows users to create ads in minutes with no creative expertise required. Waymark AI Video Creator empowers local media companies to instantly create high-quality ads and get them to air quickly, shortening sales cycles and creating new opportunities for growth with local businesses. Users input a few keywords into a web-based interface, and Waymark AI Video Creator automatically generates every element of the ad, from script to imagery to branding. At the heart of the product is an artificial intelligence engine that processes a local business’ online profile and translates it into a natural-sounding script, with relevant imagery and brand elements, to create professional-grade spots. “AI-produced content is the future of advertising, and it gives companies that work with local businesses a huge competitive advantage,” says CEO Alex Persky-Stern. “AI-produced content is the future of advertising, and it gives companies that work with local businesses a huge competitive advantage,” says CEO Alex Persky-Stern. “Waymark AI Video Creator makes it so fast and easy to create compelling commercials — with no experience required — that it’s now possible to show every potential client exactly how good their business could look with a professional spot. Users just choose from a wide selection of video templates, AI does all of the heavy lifting, and then customers can easily make edits, share previews, and download the approved files. It all takes just a few minutes and helps you shorten sales cycles and earn more business. It’s radically changing the economics of the creative process, and allows companies to get campaigns on the air literally in a matter of minutes, rather than weeks.” About Waymark Waymark is a creative AI company harnessing the power of breakthrough technology to make video production faster and easier than ever before. With a radically simple natural language interface, Waymark makes it possible for anyone to produce professional quality commercials for any platform — including TV and OTT — in a matter of minutes. The company is based in Michigan and is privately held.

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ADVERTISER PLATFORMS

Upwave Announces Strategic Partnership with Kinetiq to Help Marketers Measure Impact of Sponsorship Advertising Dollars

Upwave | May 21, 2022

Upwave, the leading analytics platform for brand advertising, announced a new strategic partnership with Kinetiq, a leading TV intelligence platform. Through this collaboration, Upwave will layer its brand measurement data with Kinetiq’s TV intelligence data, providing real-time data and metrics around sponsorship investments. Kinetiq’s technology recognizes and measures the number of times, location and duration of brand sponsorship campaigns via the identification of logo placement. Upwave then verifies whether the sponsorship reached the brand-specific audience via Brand Reach, and measures the effects of these sponsorships on various Brand Outcomes KPIs, such as Awareness, Consideration and Purchase Intent. “Marketers want to be able to answer two questions about their brand investment: who did it reach, and did it work? Marketers–since the inception of brand sponsorships–have never had a deterministic way to measure their effectiveness. Together, Upwave and Kinetiq are changing the game, and taking sponsorship marketing from an art to a science.” Chris Kelly, CEO of Upwave Connecting large-scale branding sponsorship investments with audience sentiment hadn’t been possible until Upwave and Kinetiq’s new partnership. With the marrying of qualitative + quantitative data sets–marketers will have a unified solution to measure not only ad effectiveness but the effectiveness of sponsorship investments. For example, Kinetiq can identify a brand's logo on a sports jersey or on the field during a game, informing marketers how many times it was shown on screen, how long and where. Upwave can then layer its attitudinal data with those metrics to give a full picture of the effectiveness of sponsorship dollars. “Having partnered with the Upwave team in the past, most recently supporting the AD Council’s Covid Ad Campaign, we saw the immediate impact of combining our data set with Upwave’s sentiment data,” said Kevin Kohn, CEO of Kinetiq. “By extending this partnership to include sponsorship measurement, we provide our customers a whole new level of insights to measure their sponsorship investments. As we continue to expand our partnership, we see broader opportunities to take Upwave's analytics into earned and owned brand initiatives–providing the industry with qualitative and quantitative analytics across paid, earned and owned.” With this partnership, brands can now combine Kinetiq’s media metrics layered with Upwave’s deterministic brand impact data to uncover the true value of sponsorship campaigns on TV. About Upwave Upwave is a fast-growing analytics company providing ML-driven brand advertising measurement technology and intelligence, via a SaaS platform, to the world's leading brands, agencies, and media partners. The company is based in San Francisco and New York and backed by leading Silicon Valley venture capital investors. About Kinetiq Kinetiq pushes the boundaries of TV intelligence with the first and only unified, global platform to measure the complete spectrum of paid, earned and owned TV media with the speed and precision of digital. The Kinetiq platform empowers marketers, technology partners and content owners with TV audience metrics and analytics in real-time, providing the critical data and transparency needed to make informed decisions. Formed in 2019 with the merger of iQ Media and 4C’s Teletrax, Kinetiq is trusted by leading brands, agencies, broadcasters and ISVs, including Mercedes-Benz, Red Bull, Fox Broadcasting Company and Google.

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Spotlight

One of the very best ways to get leads on the Word wide web is by getting a product mention or a free link on an additional website. Effective website marketing is all about putting your product or service before potential prospects at the exact time that they are looking for it. This technique is known as "pinpoint marketing". Pinpoint marketing is quite a bit different than advertising on radio or tv, which are known as "interruptive marketing" techniques. Interruptive marketing costs a lot more than pinpoint marketing and is less effective for the simple motive that you're attempting to put your product out there in front of all of us instead of pinpointing those potential customers who want to find out even more about you and your business.

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