With an influencer advisory board, Clorox is changing up its YouTube advertising strategy

digiday | January 20, 2020

With an influencer advisory board, Clorox is changing up its YouTube advertising strategy
The company is aiming to use the council, which will be comprised of hundreds of influencers, to help it better understand the type of content that will resonate with such individuals and their audiences. The consumer goods company also wants to fashion a more collaborative content-creation arrangement between these influencers and its organization. And the Clorox Company has already treating been some influencers almost if they belong to an agency, working with them to “co-create” ads for YouTube. The goal of the new council of social media influencers will be to make sure that its YouTube content, as well as its content in general, is “more human, more authentic and less obvious in our approach towards driving demand,” said Magnus Jonsson, U.S. vp of the Clorox Company’s cleaning division.

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Outbrain Appoints Allen Sharma As Director of Sales For India Region

Outbrain | September 06, 2021

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AT&T Agrees to Microsoft Acquisition of Xandr

AT&T | December 22, 2021

AT&T Inc. (NYSE:T) has agreed to sell its global programmatic advertising marketplace, Xandr Inc., to Microsoft.1 The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers. As the digital landscape evolves in a post-cookie world, Microsoft and Xandr can shape the digital ad marketplace of the future. Xandr's technology strategically complements Microsoft's current advertising offerings and will help accelerate delivery of digital advertising and retail media solutions for the open web by combining Microsoft's audience intelligence, technology and global advertising customer-base with Xandr's scaled, data-driven platform. "Microsoft's shared vision of empowering a free and open web and championing an open industry alternative via a global advertising marketplace makes it a great fit for Xandr. We look forward to using our innovative platform to help accelerate Microsoft's digital advertising and retail media capabilities," said Xandr's EVP and GM Mike Welch. "With Xandr's talent and technology, Microsoft can accelerate the delivery of its digital advertising and retail media solutions, shaping tomorrow's digital ad marketplace into one that respects consumer privacy preferences, understands publishers' relationships with consumers and helps advertisers meet their goals," said Mikhail Parakhin, President of Web Experiences at Microsoft. The transaction is subject to customary closing conditions, including regulatory reviews. About Xandr Inc. Xandr Inc. is a first-tier affiliate of AT&T Inc. and a data-enabled technology platform powering a global marketplace for premium advertising. Xandr Invest, Xandr Monetize, Xandr Curate, and Invest TV are advanced technology platforms which maximize working media dollars, offer audience-based buying at scale for digital environments, and optimize media spend across screens for buyers and sellers alike. About AT&T AT&T Inc. (NYSE:T) is a diversified, global leader in telecommunications, media and entertainment, and technology. AT&T Communications provides more than 100 million U.S. consumers with entertainment and communications experiences across mobile and broadband. Plus, it serves high-speed, highly secure connectivity and smart solutions to nearly 3 million business customers. WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content to global audiences through its consumer brands, including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim and Turner Classic Movies. Xandr provides marketers with innovative and relevant advertising solutions for consumers around premium video content and digital advertising through its platform. AT&T Latin America provides wireless services to consumers and businesses in Mexico. AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. Additional information is available at about.att.com. © 2021 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

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IAS Achieves MRC Accreditation for Integrated Third-Party Measurement on Facebook

Integral Ad Science, Media Rating Council | November 09, 2021

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Talon Outdoor and Stagwell (STGW) Expand Capabilities and Global Presence in data-driven Out-of-Home Advertising

Stagwell | December 18, 2021

Stagwell Inc. (NASDAQ: STGW) and Stagwell Media Network today announced a strategic partnership with leading out-of-home (OOH) media specialist Talon to accelerate global growth in OOH advertising. Talon joins Stagwell's network to expand their collective global presence in offering smarter, data-driven, and creative-led OOH planning, buying, and proprietary technologies to advertisers. With the outdoor movement returning to pre-pandemic levels, the global OOH market is rebounding quickly, achieving a 21.8 percent uptick this year and an expected 13.3 percent increase in 2022, according to WARC. The combination of Talon's deep investments in market-leading adtech platforms, including Ada, Atlas and Plato and strategy-led OOH leadership, and Stagwell's global scale offers brands and agencies around the world a powerful path for accessing innovative capabilities to power outcomes-based OOH campaigns. The global digital OOH market is highly fragmented and represents an untapped growth opportunity and Talon has built an impressive portfolio of technology and service capabilities with a deep bench strength of OOH specialists. Our collaboration with Talon will help educate more brands and agencies across the global marketplace on the growing OOH opportunities for tapping into richer behavioral and location insights for quantifying the channel's true impact across the customer journey." Jon Schaaf, Global Chief Investment Officer of Stagwell. Barry Cupples, Talon's Global CEO said, "The digital transformation of OOH is bringing game-changing opportunities for advertisers to apply modern, data-driven advertising techniques to target audiences and measure outcomes more precisely than ever. Stagwell is one of the fastest-growing and transformative creative services networks and we look forward to our collaboration in fueling our next stage of growth in making it easier for advertisers in more markets to access and execute captivating and performance-driven OOH campaigns that surround people's everyday journeys." With its complementary media capability of global digital out of home, Talon joins Stagwell's diverse network of Affiliate Partners providing unique solutions around the world. Designed to provide brands with capabilities to engage audiences during pivotal moments across cultures, Stagwell's Affiliate Network spans a host of capabilities including e-commerce, scaled content and media. This partnership comes on the heels of Talon's rapid expansion in the U.S. market. Talon formed a strategic partnership with The Buntin Group to create a new entity named Talon-Buntin America that delivers scale, agility, and expanded capabilities for local and regional brands. In addition, Talon unveiled a new connected video offering, which unifies OTT and digital OOH (DOOH) advertising through a new partnership with MadHive. Earlier this year, Talon formed a North American partnership with Hivestack that makes OOH buying as frictionless as possible with self-serve access for advertisers. About Talon: Talon Outdoor is the leading global independent Out of Home (OOH) media specialist and technology services company focused on delivering smarter, creative, data-driven integrated OOH communications. Combining independence with a collaborative approach, Talon promotes open and transparent working relationships between many of the world's leading agencies, clients, and media partners. Headquartered in London with additional offices in Manchester and its affiliate Talon America LLC headquartered in New York City, Talon delivers expertise at the global, national, regional, and local levels. Plexus is Talon's global OOH planning and buying network that connects over 20 Talon and partner offices around the world enabling expert campaign planning in over 100 markets worldwide. About Stagwell Inc.: Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com. About Stagwell Media Network Stagwell's Media Network is a group of leading multichannel agencies home to more than 3,000 experts with an expansive global footprint across 40+ offices in 20 countries, managing close to $5 billion in media. Agencies include Assembly, MMI Agency, Media Kitchen, and Grason, creative consultancy GALE, B2B specialist Multiview, multilingual content agency Locaria, and travel and media experts Ink. The network offers marketers a more dynamic partner for global B2B and B2C solutions spanning data, technology, media, and creativity aimed at accelerating business growth for brands worldwide.

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YouTube channel should not be seen as financial advice. I am only sharing my biased opinion based off of speculation and my personal experience. You should always understand that with investing there is always risk. You should always do your own research before making any investment.

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