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WPP to Acquire Marketing Technology Leader Bower House Digital

Ogilvy | July 04, 2022 | Read time : 02:28 min

WPP to news
WPP (NYSE: WPP) today announces it has agreed to acquire the business of Bower House Digital, a leading marketing technology services agency located in Australia.

Bower House Digital will join Ogilvy’s global network, further strengthening its ability to deliver technology-driven marketing solutions for clients. Founded in 2017 by Bryan Dobson and Meg Quinn, it employs approximately 80 people across Australia and the Asia Pacific region.

The agency designs, builds and deploys digital experiences for clients including Aesop, Bunnings, Bupa, Target and Myer. It specialises in implementing Salesforce Marketing Cloud solutions and was awarded Salesforce’s APAC Growth Partner of the Year in 2021.

The acquisition is aligned with WPP’s accelerated growth strategy and focused M&A approach to build on existing digital experience capabilities. Over the past decade, WPP has grown into a global Platinum Salesforce partner with more than 7,000 practitioners across Marketing, Commerce, Experience, Loyalty, Analytics, Service and Sales Clouds.

 “Companies are seeking one integrated communications solution that combines creativity, technology and data. Bower House Digital’s knowledge in marketing technology will further strengthen our digital expertise in Australia and New Zealand. I’m excited to welcome the Bower House Digital team and clients to WPP.”

-Rose Herceg, WPP President, Australia and New Zealand.

Andy Main, Global Chief Executive Officer at Ogilvy, added: Bower House Digital has a dynamic team of experts with a track record of delivering truly personalised digital experiences for some of the world’s most recognisable brands. We look forward to driving impact and fueling growth for our clients by scaling Bower House Digital’s capabilities at the intersection of creativity, consultancy, production and operational services across our global network.

Bryan Dobson and Meg Quinn, Bower House Digital Co-founders, said: Joining WPP and Ogilvy’s global network represents the next stage in our growth. We are so proud of what our company has achieved, the culture we have created and the team we have assembled over the past five years. Fusing our digital marketing knowledge with the creative powers of Ogilvy will build even bigger and better opportunities for our people and clients.

About WPP-
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. 

About Ogilvy-
Ogilvy inspires brands and people to impact the world. We have been creating iconic, culture-changing, value-driving ideas for clients since David Ogilvy founded the company in 1948. We continue building on that rich legacy through our borderless creativity—operating, innovating, and creating at the intersection of talent and capabilities. Our experts in Advertising, Experience, Public Relations, Health, and Consulting work fluidly across 131 offices in 93 countries to bring forth world-class creative solutions for our clients. Ogilvy is a WPP company (NYSE: WPP).

Spotlight

The star of today’s digital marketing arena is pay per click advertising. When someone wants to advertise on the internet, they run straight to Google, Bing, or another ad center to buy PPC ads. Depending on your specific conversion rate and click/call costs, you may find that your calls cost less per conversion than clicks. With a cost of $1 per click, and a conversion rate of 2%, you're paying $50 per conversion. With a cost of $10 per call, and a conversion rate of 40%, you're paying $25 per conversion.


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