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ZiGGY Is the First and Only Mobile EV Charging Robot with an Ad Platform

EV Safe Charge | June 15, 2022

Interactive Advertising Platform
On June 14, EV Safe Charge, a leading provider of flexible electric vehicle (EV) charging technology, unveiled ZiGGY™, its mobile EV charging robot. This robot will bring EV charging to parking facilities, shopping and entertainment centers, fleet operators, hotels, and property owners. It is a cost-effective charging solution that overcomes the limitations of stationary EV chargers that need costly electrical infrastructure. Interestingly, ZiGGY also has a digital ad server that can generate advertising revenue for the facility and display personalized information.

“Strong EV sales and emissions reduction goals are creating a more sustainable future, but EV charging infrastructure isn’t keeping up,” said Caradoc Ehrenhalt, Founder & CEO of EV Safe Charge Inc. and ZiGGY’s inventor.

“Strong EV sales and emissions reduction goals are creating a more sustainable future, but EV charging infrastructure isn’t keeping up,” said Caradoc Ehrenhalt, Founder & CEO of EV Safe Charge Inc. and ZiGGY’s inventor. “ZiGGY is a flexible and simple solution for virtually any office, mall or apartment complex to help meet growing charging needs of its tenants and guests without expensive, time-consuming infrastructure and installation investment, if it’s even possible. In many cases, especially in older buildings, adding EV chargers isn’t an option until now.”

An EV can summon ZiGGY using a mobile app or in-vehicle infotainment system. It will arrive wherever the vehicle is parked and reserve the spot for plug-in charging. The robot will return to its home base recharging from the grid, battery or solar energy, or a combination of them. It will also be chosen for offsite charging if no infrastructure is available for desired onsite. ZiGGy is equipped with two extra-large screens, which are information kiosks or interactive advertising displays. Additional income can be generated for the parking facility operators through these displays. EV Safe Charge will lease ZiGGy to offer ‘Charging as a Service’ to facilities and provide technical support and maintenance for the robot. Facility operators can direct vehicle owners to the app for payments or provide charging as an amenity. ZiGGY eliminates the need for parking operators to block spaces for permanent EV charges.

“We created ZiGGY in response to growing demand for flexible EV charging solutions from our customers, and to help support the global transition to a cleaner, greener, all-electric mobility future,” Ehrenhalt added. “By helping drivers to overcome charging anxiety, one of the barriers to mass EV adoption, ZiGGY is enhancing the EV charging experience for everyone.”

EV Safe Charge wanted an exciting and welcoming design for its charging robot, so they engaged award-winning industrial design studio Box Clever. The Box Clever team designed ZiGGY’s exterior and created a holistic UX and brand identity for the robot.

Box Clever’s Founder and Creative Director, Bret Recor said, “Through our work on the design and branding of ZiGGY, we are delighted to be contributing to a transformative innovation that will help advance a clean energy future. We are excited to continue our design work with ZiGGY on this shared mission.”

EV Safe Charge will be the first company to bring a mobile EV charging solution featuring a digital and communication advertising option. ZiGGY will enter production in 2023, and the company is accepting reservations for ZiGGY today.

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New Go Addressable and Advertiser Perceptions Research Finds 73% of Advertisers Now Use Addressable TV Advertising

Business Wire | August 02, 2023

Today, Go Addressable, an industry initiative to advance addressable advertising, and Advertiser Perceptions released new findings that capture the latest growth, adoption, usage and trajectory for this medium. One noteworthy finding from this latest round of research was the marked growth in the industry’s adoption and usage of this medium. Presently, 73% (or nearly three in four marketers) are using addressable TV, compared to 63% (or nearly two in three marketers) when the study was fielded this same time last year. This is a 16% increase. “The big story behind these findings is growth,” said Dan Rosenfeld, SVP, Data Analytics & Insights, DIRECTV Advertising. “Two years into Go Addressable’s launch, we are excited to see that the needle behind adoption, usage and awareness of this medium has continued to move consistently. We take these findings to heart and remain committed to finding ways to further enhance, innovate and pioneer addressable advertising’s future.” The study revealed positive momentum in other key areas: Among those polled, nearly half (49%) had a combined linear and digital team planning addressable TV strategies for marketers. The percentage of respondents citing “better measurement/proof of ROI” as a factor to consider when increasing or initiating addressable TV investments dropped from 50% to 43% in this latest study, suggesting that there has been more industry-wide education and awareness of how the medium works and its benefits over the past year. The findings also yielded important insights when it comes to areas that need more improvement or focus. One example is the industry’s perception versus what is currently being done around attribution. Respondents, in particular, noted that they felt there is currently “inadequate attribution to prove the ROI of addressable TV advertising.” (Contrast that with the fact that Go Addressable currently works with the top 20 attribution vendors in market.) “Addressable advertising has evolved tremendously in recent years, and clients find that using this method adds immediate value to their media plans,” said Jen Soch, Executive Director, Channel Solutions, GroupM. “Our clients need to know they can reach and engage with consumers in a targeted and personalized way while in a premium advertising environment, and addressable advertising delivers in a way that not only reaches audiences, but resonates with them.” The study is part of an ongoing research initiative between both parties. To view the full report, as well as past studies, click here. About Go Addressable Go Addressable is an industry inclusive initiative led by TV distribution companies (Altice USA’s a4 Advertising, Charter Communications' Spectrum Reach®, Comcast, Cox, DIRECTV Advertising, DISH Media and Verizon) to help maximize the scale, impact and value of TV as a marketing platform. The group’s mission is to further accelerate the advancement of addressable TV advertising in a way that is trusted, scalable and effective for both advertisers and programmers looking to make their inventory addressable. Go Addressable will achieve this through advocacy and education within the industry; problem-solving and action around industry challenges; and by working to facilitate the use of addressable advertising campaigns for buyers and sellers of TV inventory. For more information on how to participate, please visit http://www.goaddressable.com/. About Advertiser Perceptions Advertiser Perceptions provides research-based strategic market intelligence and expert analysis to the media, advertising and ad tech industries. We survey brand marketers, agency executives, media specialists and IT leaders through our curated and proprietary Ad PROS™ community to provide clients with an unbiased view of the market, competing brands, and customer experiences. These actionable insights give clients the confidence to inform both strategic and operational decision-making to improve their products and services, strengthen their brands, and drive higher ad-related revenue. www.advertiserperceptions.com

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Advertiser Platforms

Majority of Canadian Consumers Likely to Engage with Enhanced Connected TV Ad Formats

Business Wire | July 28, 2023

LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today released the findings of a new study that found that 84% of Canadian viewers like enhanced ads, and more than half (52%) will engage with them. Enhanced ads are Connected TV ads that include dynamic QR codes, change messaging based on time of day, are location specific or use weather to trigger relevant creative. The majority of Canadian consumers (69%) are likely to engage with enhanced ads that show real-time sports scores or a countdown to games/events and team match-ups. In fact, enhanced ads with sports-related dynamic content are the most likely to improve brand favorability and purchase intent, with one in three viewers reporting a positive impact. LG Ad Solutions surveyed more than 650 Canadian consumers who owned a connected TV in February 2023 to understand the value of enhanced ads and viewer preferences and attitudes towards them. The study, titled “Enhanced Ads: The Actionable Format,” also found: One in two viewers are likely to engage with weather-triggered enhanced ads, and 69% like the idea of ads that factor in weather. More than three-quarters (78%) of viewers like the idea of ads that provide closest store locations. Further, one in three viewers is likely to be favorable towards local extension enhanced ads. Enhanced ads with QR codes had the lowest level of engagement at 43%, noting that QR codes lacking a clear call-to-action suffer in engagement. However, when done effectively, one in three viewers are likely to be favorable towards QR-enhanced ads and one in three are likely to purchase brands that use QR-enhanced ads. Interactive ads are popular with viewers, as 62% prefer interactive ads to static or regular video ads. Contextual ads were also popular with viewers, as 77% liked ads that take into consideration the context in which the ad is being viewed. "The results of this study reinforce the desire among consumers to have a more personalized advertising experience, receiving information that is timely and relevant to them,” said Jason Randall, Country Manager, Vice President of Sales, Canada, LG Ad Solutions. “Unlike traditional television, Connected TV provides brands a way to give viewers the experience they’re looking for and help drive better brand engagement through more interactive and compelling advertising content.” For more information on LG Ad Solutions and to download the full study, please visit https://lgads.tv/resource/canada-enhanced-ads-study/ About LG Ad Solutions LG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. We bring together LG’s years of experience in delivering world-class smart TVs to consumers worldwide with big TV audience data and Video AI designed to connect brands with audiences across all screens.

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Ad Tech and Martech

Publica by IAS and Samsung Ads Expand CTV Ad Serving Partnership

PR Newswire | September 21, 2023

Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science (IAS), today formally announced their renewed global partnership with Samsung Ads, powered by proprietary ACR data, a leading provider of advanced TV advertising solutions to some of the world's biggest brands. This collaboration enables Samsung Ads to enhance its streamed content with a traditional TV-like viewing experience, while maximizing CTV advertising revenue via the introduction of a programmatic unified auction for the premium ad slots within their streamed ad breaks. CTV advertising is escalating rapidly and poised to grow in 2023 to $25.9 billion, according to GroupM's mid-year forecast. Advertisers have programmatic access to Samsung Ads Connected TV (CTV) inventory on Samsung's free ad-supported streaming service, Samsung TV Plus. As a demand agnostic CTV Ad Server, Publica helps global publishers and TV manufacturers deliver a seamless ad experience via the introduction of Server-Side Ad Insertion (SSAI), while also helping publishers maximize revenue by running a unified-auction between multiple SSPs and ad exchanges. Through this relationship with Publica, Samsung Ads is providing advertisers with enhanced buying techniques similar to those of linear TV. This includes competitive separation, frequency management and the ability to purchase the first slot within ad pods – much like standard TV commercial breaks. Key Publica technology products that Samsung Ads has implemented include: Advanced Ad Serving — Samsung Ads has the ability to deliver advanced CTV ad breaks with the granular controls required by advertisers to target, and with the ability to optimize each slot by revenue per second within the pod. Advanced Ad Pod Decisioning — Gives Samsung Ads the ability to guarantee an advertiser first pod placement, and own a pod by brand category, helping with competitive separation and buy side frequency management. Unified Auction — Enables Samsung Ads to run a controlled, unified auction of all demand sources to extract the highest yielding ad per slot in each streaming ad pod. Samsung Ads is also using the Publica 'Live Logs' feature to enable real time transparency into each of the programmatic auctions within which the company's inventory is cleared; this permits Samsung Ads to optimize yield and data strategies in real time to ensure they do not lose demand to supply path optimization (SPO). Publica by IAS has been instrumental recently in helping the IAB Tech Lab to build out the new protocols that bring increased security and targeting to streaming ad breaks via the introduction ofOpenRTB 2.6, and alsoads.cert 2.0 that secures the practice of SSAI. In implementing Publica CTV ad decisioning technology, Samsung Ads can ensure its CTV inventory is being targeted and served in the most secure way possible, providing its advertisers with the controls and transparency they require. "We're excited to renew our partnership with Samsung Ads and provide them with the ad decisioning technology to grow their global advertising revenues and empower Samsung Ads with the ad serving capabilities to improve their streamers' viewing experiences on CTV," said Sean Galligan, CRO, Publica by IAS. "As consumer viewing behaviors continue to rapidly evolve and shift towards streaming, it's critical that our ad serving technology is equally evolved and sophisticated," said Craig Chinn, Vice President, Programmatic, Samsung Ads. "By expanding our successful partnership with Publica, we ensure a high-quality experience for viewers while also delivering advertisers the control and transparency needed to effectively reach CTV audiences." About Samsung Ads Samsung Ads is Samsung Electronics' advertising ecosystem, spanning hundreds of millions of smart devices across TV, mobile, desktop, and beyond. Our deep understanding of consumers and unmatched position at the intersection of hardware, software and advertising delivers quantifiable results for brands on a massive scale. With the largest single source of TV data in the market, reaching 3 in 4 U.S. households, Samsung Ads unlocks unmatched opportunities to engage consumers during connected moments that matter. Today, Samsung Ads serves over 25 countries around the globe. About Integral Ad Science Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Publica by IAS is a leading Connected TV (CTV) ad platform that works with many of the world's biggest broadcasters, TV manufacturers, and OTT apps, providing solutions to maximize their revenue across their CTV inventory. For more information on Publica by IAS, visit getpublica.com

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Display Advertising, Ad Networks

AUDIENCEX Expands Access to AI-Powered Advertising Solutions for the Midmarket

globenewswire | August 08, 2023

AUDIENCEX, the AI-enabled digital advertising partner built to optimize real-time campaign performance for brands and agencies, is proud to announce the continuing expansion of its cutting-edge AI solution, AXi. With this expansion, the Company’s customers will be able to utilize AI-powered predictive analytics to maximize return on advertising spend, without the need to invest considerable overhead into expensive and resource-intensive data science solutions. Additionally, the Company has announced that it has entered into strategic partnerships with enterprise-level technology providers and data platforms to further enhance the capabilities of AXi and offer value-added services. These collaborations will enable AXi to leverage additional privacy-safe data sources and cutting-edge technologies, providing clients with even more precise targeting, real-time optimization, and actionable insights into their target audience. AUDIENCEX’s AXi innovative technology is set to revolutionize programmatic advertising for emerging brands and agencies by delivering advanced capabilities to marketers typically unable to deploy enterprise level technologies. It offers a suite of the latest AI-enabled data science solutions, including both log-level data and historical data access, custom bidding algorithms, and predictive audience modeling fueled by first-party data analysis and opted-in, fully consented third-party data sets. With optimal workflows and rapid processing of immense data sets, these tools are applied efficiently to campaigns at any scale. "At AUDIENCEX, we believe in the power of collaboration and strategic alliances. Our partnerships with industry-leading technology providers will elevate the capabilities of AXi, delivering exceptional results for our clients," said Jason Wulfsohn, CEO and Co-Founder of AUDIENCEX. "We are actively working towards further innovating additional technology solutions and expanding our ecosystem of partners to ensure that our clients have democratized access to true best-in-class solutions." "We are thrilled to expand access to AXi, our pioneering AI solution, to the midmarket. By combining the power of AI with our extensive knowledge in programmatic advertising, we are empowering emerging brands and agencies to take their campaigns to new heights from a performance standpoint” said Garrett MacDonald, CCO of AUDIENCEX. "The possibilities are endless, and we are excited to be at the leading edge of this ongoing AI-revolution. As the digital advertising landscape becomes increasingly complex, AI-powered tools have become essential for brands and agencies to navigate the challenges and maximize performance. With the wider launch of AXi-enabled campaigns across verticals including travel and hospitality, manufacturing, consumer packaged goods, financial services and higher education, to name just a few, AUDIENCEX is empowering challenger brands and independent agencies to harness the power of enterprise-level AI, level the playing field, and unleash their true potential. About AUDIENCEX AUDIENCEX is an AI-enabled, performance-first programmatic advertising partner built to deliver results for challenger brands and independent agencies. Their expert teams deploy holistic strategies throughout the digital ecosystem, engaging the right audiences with predictive analytics, custom algorithms and automated optimization to drive scalable performance throughout the purchase funnel, across channels and devices. Named one of the fastest-growing companies in America by Deloitte, Inc., The Financial Times and the Los Angeles Business Journal, AUDIENCEX is headquartered in Los Angeles and operates remotely throughout North America, including New York and Dallas.

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Ad Networks, Advertiser Platforms

New Go Addressable and Advertiser Perceptions Research Finds 73% of Advertisers Now Use Addressable TV Advertising

Business Wire | August 02, 2023

Today, Go Addressable, an industry initiative to advance addressable advertising, and Advertiser Perceptions released new findings that capture the latest growth, adoption, usage and trajectory for this medium. One noteworthy finding from this latest round of research was the marked growth in the industry’s adoption and usage of this medium. Presently, 73% (or nearly three in four marketers) are using addressable TV, compared to 63% (or nearly two in three marketers) when the study was fielded this same time last year. This is a 16% increase. “The big story behind these findings is growth,” said Dan Rosenfeld, SVP, Data Analytics & Insights, DIRECTV Advertising. “Two years into Go Addressable’s launch, we are excited to see that the needle behind adoption, usage and awareness of this medium has continued to move consistently. We take these findings to heart and remain committed to finding ways to further enhance, innovate and pioneer addressable advertising’s future.” The study revealed positive momentum in other key areas: Among those polled, nearly half (49%) had a combined linear and digital team planning addressable TV strategies for marketers. The percentage of respondents citing “better measurement/proof of ROI” as a factor to consider when increasing or initiating addressable TV investments dropped from 50% to 43% in this latest study, suggesting that there has been more industry-wide education and awareness of how the medium works and its benefits over the past year. The findings also yielded important insights when it comes to areas that need more improvement or focus. One example is the industry’s perception versus what is currently being done around attribution. Respondents, in particular, noted that they felt there is currently “inadequate attribution to prove the ROI of addressable TV advertising.” (Contrast that with the fact that Go Addressable currently works with the top 20 attribution vendors in market.) “Addressable advertising has evolved tremendously in recent years, and clients find that using this method adds immediate value to their media plans,” said Jen Soch, Executive Director, Channel Solutions, GroupM. “Our clients need to know they can reach and engage with consumers in a targeted and personalized way while in a premium advertising environment, and addressable advertising delivers in a way that not only reaches audiences, but resonates with them.” The study is part of an ongoing research initiative between both parties. To view the full report, as well as past studies, click here. About Go Addressable Go Addressable is an industry inclusive initiative led by TV distribution companies (Altice USA’s a4 Advertising, Charter Communications' Spectrum Reach®, Comcast, Cox, DIRECTV Advertising, DISH Media and Verizon) to help maximize the scale, impact and value of TV as a marketing platform. The group’s mission is to further accelerate the advancement of addressable TV advertising in a way that is trusted, scalable and effective for both advertisers and programmers looking to make their inventory addressable. Go Addressable will achieve this through advocacy and education within the industry; problem-solving and action around industry challenges; and by working to facilitate the use of addressable advertising campaigns for buyers and sellers of TV inventory. For more information on how to participate, please visit http://www.goaddressable.com/. About Advertiser Perceptions Advertiser Perceptions provides research-based strategic market intelligence and expert analysis to the media, advertising and ad tech industries. We survey brand marketers, agency executives, media specialists and IT leaders through our curated and proprietary Ad PROS™ community to provide clients with an unbiased view of the market, competing brands, and customer experiences. These actionable insights give clients the confidence to inform both strategic and operational decision-making to improve their products and services, strengthen their brands, and drive higher ad-related revenue. www.advertiserperceptions.com

Read More

Advertiser Platforms

Majority of Canadian Consumers Likely to Engage with Enhanced Connected TV Ad Formats

Business Wire | July 28, 2023

LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today released the findings of a new study that found that 84% of Canadian viewers like enhanced ads, and more than half (52%) will engage with them. Enhanced ads are Connected TV ads that include dynamic QR codes, change messaging based on time of day, are location specific or use weather to trigger relevant creative. The majority of Canadian consumers (69%) are likely to engage with enhanced ads that show real-time sports scores or a countdown to games/events and team match-ups. In fact, enhanced ads with sports-related dynamic content are the most likely to improve brand favorability and purchase intent, with one in three viewers reporting a positive impact. LG Ad Solutions surveyed more than 650 Canadian consumers who owned a connected TV in February 2023 to understand the value of enhanced ads and viewer preferences and attitudes towards them. The study, titled “Enhanced Ads: The Actionable Format,” also found: One in two viewers are likely to engage with weather-triggered enhanced ads, and 69% like the idea of ads that factor in weather. More than three-quarters (78%) of viewers like the idea of ads that provide closest store locations. Further, one in three viewers is likely to be favorable towards local extension enhanced ads. Enhanced ads with QR codes had the lowest level of engagement at 43%, noting that QR codes lacking a clear call-to-action suffer in engagement. However, when done effectively, one in three viewers are likely to be favorable towards QR-enhanced ads and one in three are likely to purchase brands that use QR-enhanced ads. Interactive ads are popular with viewers, as 62% prefer interactive ads to static or regular video ads. Contextual ads were also popular with viewers, as 77% liked ads that take into consideration the context in which the ad is being viewed. "The results of this study reinforce the desire among consumers to have a more personalized advertising experience, receiving information that is timely and relevant to them,” said Jason Randall, Country Manager, Vice President of Sales, Canada, LG Ad Solutions. “Unlike traditional television, Connected TV provides brands a way to give viewers the experience they’re looking for and help drive better brand engagement through more interactive and compelling advertising content.” For more information on LG Ad Solutions and to download the full study, please visit https://lgads.tv/resource/canada-enhanced-ads-study/ About LG Ad Solutions LG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. We bring together LG’s years of experience in delivering world-class smart TVs to consumers worldwide with big TV audience data and Video AI designed to connect brands with audiences across all screens.

Read More

Ad Tech and Martech

Publica by IAS and Samsung Ads Expand CTV Ad Serving Partnership

PR Newswire | September 21, 2023

Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science (IAS), today formally announced their renewed global partnership with Samsung Ads, powered by proprietary ACR data, a leading provider of advanced TV advertising solutions to some of the world's biggest brands. This collaboration enables Samsung Ads to enhance its streamed content with a traditional TV-like viewing experience, while maximizing CTV advertising revenue via the introduction of a programmatic unified auction for the premium ad slots within their streamed ad breaks. CTV advertising is escalating rapidly and poised to grow in 2023 to $25.9 billion, according to GroupM's mid-year forecast. Advertisers have programmatic access to Samsung Ads Connected TV (CTV) inventory on Samsung's free ad-supported streaming service, Samsung TV Plus. As a demand agnostic CTV Ad Server, Publica helps global publishers and TV manufacturers deliver a seamless ad experience via the introduction of Server-Side Ad Insertion (SSAI), while also helping publishers maximize revenue by running a unified-auction between multiple SSPs and ad exchanges. Through this relationship with Publica, Samsung Ads is providing advertisers with enhanced buying techniques similar to those of linear TV. This includes competitive separation, frequency management and the ability to purchase the first slot within ad pods – much like standard TV commercial breaks. Key Publica technology products that Samsung Ads has implemented include: Advanced Ad Serving — Samsung Ads has the ability to deliver advanced CTV ad breaks with the granular controls required by advertisers to target, and with the ability to optimize each slot by revenue per second within the pod. Advanced Ad Pod Decisioning — Gives Samsung Ads the ability to guarantee an advertiser first pod placement, and own a pod by brand category, helping with competitive separation and buy side frequency management. Unified Auction — Enables Samsung Ads to run a controlled, unified auction of all demand sources to extract the highest yielding ad per slot in each streaming ad pod. Samsung Ads is also using the Publica 'Live Logs' feature to enable real time transparency into each of the programmatic auctions within which the company's inventory is cleared; this permits Samsung Ads to optimize yield and data strategies in real time to ensure they do not lose demand to supply path optimization (SPO). Publica by IAS has been instrumental recently in helping the IAB Tech Lab to build out the new protocols that bring increased security and targeting to streaming ad breaks via the introduction ofOpenRTB 2.6, and alsoads.cert 2.0 that secures the practice of SSAI. In implementing Publica CTV ad decisioning technology, Samsung Ads can ensure its CTV inventory is being targeted and served in the most secure way possible, providing its advertisers with the controls and transparency they require. "We're excited to renew our partnership with Samsung Ads and provide them with the ad decisioning technology to grow their global advertising revenues and empower Samsung Ads with the ad serving capabilities to improve their streamers' viewing experiences on CTV," said Sean Galligan, CRO, Publica by IAS. "As consumer viewing behaviors continue to rapidly evolve and shift towards streaming, it's critical that our ad serving technology is equally evolved and sophisticated," said Craig Chinn, Vice President, Programmatic, Samsung Ads. "By expanding our successful partnership with Publica, we ensure a high-quality experience for viewers while also delivering advertisers the control and transparency needed to effectively reach CTV audiences." About Samsung Ads Samsung Ads is Samsung Electronics' advertising ecosystem, spanning hundreds of millions of smart devices across TV, mobile, desktop, and beyond. Our deep understanding of consumers and unmatched position at the intersection of hardware, software and advertising delivers quantifiable results for brands on a massive scale. With the largest single source of TV data in the market, reaching 3 in 4 U.S. households, Samsung Ads unlocks unmatched opportunities to engage consumers during connected moments that matter. Today, Samsung Ads serves over 25 countries around the globe. About Integral Ad Science Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Publica by IAS is a leading Connected TV (CTV) ad platform that works with many of the world's biggest broadcasters, TV manufacturers, and OTT apps, providing solutions to maximize their revenue across their CTV inventory. For more information on Publica by IAS, visit getpublica.com

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Display Advertising, Ad Networks

AUDIENCEX Expands Access to AI-Powered Advertising Solutions for the Midmarket

globenewswire | August 08, 2023

AUDIENCEX, the AI-enabled digital advertising partner built to optimize real-time campaign performance for brands and agencies, is proud to announce the continuing expansion of its cutting-edge AI solution, AXi. With this expansion, the Company’s customers will be able to utilize AI-powered predictive analytics to maximize return on advertising spend, without the need to invest considerable overhead into expensive and resource-intensive data science solutions. Additionally, the Company has announced that it has entered into strategic partnerships with enterprise-level technology providers and data platforms to further enhance the capabilities of AXi and offer value-added services. These collaborations will enable AXi to leverage additional privacy-safe data sources and cutting-edge technologies, providing clients with even more precise targeting, real-time optimization, and actionable insights into their target audience. AUDIENCEX’s AXi innovative technology is set to revolutionize programmatic advertising for emerging brands and agencies by delivering advanced capabilities to marketers typically unable to deploy enterprise level technologies. It offers a suite of the latest AI-enabled data science solutions, including both log-level data and historical data access, custom bidding algorithms, and predictive audience modeling fueled by first-party data analysis and opted-in, fully consented third-party data sets. With optimal workflows and rapid processing of immense data sets, these tools are applied efficiently to campaigns at any scale. "At AUDIENCEX, we believe in the power of collaboration and strategic alliances. Our partnerships with industry-leading technology providers will elevate the capabilities of AXi, delivering exceptional results for our clients," said Jason Wulfsohn, CEO and Co-Founder of AUDIENCEX. "We are actively working towards further innovating additional technology solutions and expanding our ecosystem of partners to ensure that our clients have democratized access to true best-in-class solutions." "We are thrilled to expand access to AXi, our pioneering AI solution, to the midmarket. By combining the power of AI with our extensive knowledge in programmatic advertising, we are empowering emerging brands and agencies to take their campaigns to new heights from a performance standpoint” said Garrett MacDonald, CCO of AUDIENCEX. "The possibilities are endless, and we are excited to be at the leading edge of this ongoing AI-revolution. As the digital advertising landscape becomes increasingly complex, AI-powered tools have become essential for brands and agencies to navigate the challenges and maximize performance. With the wider launch of AXi-enabled campaigns across verticals including travel and hospitality, manufacturing, consumer packaged goods, financial services and higher education, to name just a few, AUDIENCEX is empowering challenger brands and independent agencies to harness the power of enterprise-level AI, level the playing field, and unleash their true potential. About AUDIENCEX AUDIENCEX is an AI-enabled, performance-first programmatic advertising partner built to deliver results for challenger brands and independent agencies. Their expert teams deploy holistic strategies throughout the digital ecosystem, engaging the right audiences with predictive analytics, custom algorithms and automated optimization to drive scalable performance throughout the purchase funnel, across channels and devices. Named one of the fastest-growing companies in America by Deloitte, Inc., The Financial Times and the Los Angeles Business Journal, AUDIENCEX is headquartered in Los Angeles and operates remotely throughout North America, including New York and Dallas.

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