AD NETWORKS

ZiGGY Is the First and Only Mobile EV Charging Robot with an Ad Platform

EV Safe Charge | June 15, 2022

Interactive Advertising Platform
On June 14, EV Safe Charge, a leading provider of flexible electric vehicle (EV) charging technology, unveiled ZiGGY™, its mobile EV charging robot. This robot will bring EV charging to parking facilities, shopping and entertainment centers, fleet operators, hotels, and property owners. It is a cost-effective charging solution that overcomes the limitations of stationary EV chargers that need costly electrical infrastructure. Interestingly, ZiGGY also has a digital ad server that can generate advertising revenue for the facility and display personalized information.

“Strong EV sales and emissions reduction goals are creating a more sustainable future, but EV charging infrastructure isn’t keeping up,” said Caradoc Ehrenhalt, Founder & CEO of EV Safe Charge Inc. and ZiGGY’s inventor.

“Strong EV sales and emissions reduction goals are creating a more sustainable future, but EV charging infrastructure isn’t keeping up,” said Caradoc Ehrenhalt, Founder & CEO of EV Safe Charge Inc. and ZiGGY’s inventor. “ZiGGY is a flexible and simple solution for virtually any office, mall or apartment complex to help meet growing charging needs of its tenants and guests without expensive, time-consuming infrastructure and installation investment, if it’s even possible. In many cases, especially in older buildings, adding EV chargers isn’t an option until now.”

An EV can summon ZiGGY using a mobile app or in-vehicle infotainment system. It will arrive wherever the vehicle is parked and reserve the spot for plug-in charging. The robot will return to its home base recharging from the grid, battery or solar energy, or a combination of them. It will also be chosen for offsite charging if no infrastructure is available for desired onsite. ZiGGy is equipped with two extra-large screens, which are information kiosks or interactive advertising displays. Additional income can be generated for the parking facility operators through these displays. EV Safe Charge will lease ZiGGy to offer ‘Charging as a Service’ to facilities and provide technical support and maintenance for the robot. Facility operators can direct vehicle owners to the app for payments or provide charging as an amenity. ZiGGY eliminates the need for parking operators to block spaces for permanent EV charges.

“We created ZiGGY in response to growing demand for flexible EV charging solutions from our customers, and to help support the global transition to a cleaner, greener, all-electric mobility future,” Ehrenhalt added. “By helping drivers to overcome charging anxiety, one of the barriers to mass EV adoption, ZiGGY is enhancing the EV charging experience for everyone.”

EV Safe Charge wanted an exciting and welcoming design for its charging robot, so they engaged award-winning industrial design studio Box Clever. The Box Clever team designed ZiGGY’s exterior and created a holistic UX and brand identity for the robot.

Box Clever’s Founder and Creative Director, Bret Recor said, “Through our work on the design and branding of ZiGGY, we are delighted to be contributing to a transformative innovation that will help advance a clean energy future. We are excited to continue our design work with ZiGGY on this shared mission.”

EV Safe Charge will be the first company to bring a mobile EV charging solution featuring a digital and communication advertising option. ZiGGY will enter production in 2023, and the company is accepting reservations for ZiGGY today.

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AD TECH AND MARTECH

The Digital Voice Ad Tech PR Agency Grows Team By Eight

The Digital Voice | August 08, 2022

Having recently celebrated its ten-year anniversary, B2B ad tech specialist PR agency The Digital Voice has now appointed eight new starters, including a leading marketing operations specialist from the fashion industry; bringing its team to 26 across the UK and Europe. Camealia Xavier-Chihota joins as marketing lead, having spent many years in marketing operations at leading brands such as River Island, working her way up as a fashion buyer before diversifying her skill set in various roles within e-commerce, sales, events, marketing, and management. Meanwhile, Akinyi Odhiambo joins the events team as senior events executive; expert writer, storyteller, and blog specialist, Jelena Zoric will join the 8-strong writing team as brand storyteller; Rosie Hutchinson has been appointed as events and content executive; Noor Sheikh as social media executive; Ren Bowman as tech social media copywriter; Faith Ilori as junior marketing executive; and Rowan Lee-Foyster, junior graphic designer; bringing illustration expertise and even more passion for graphic design to the team. More details on The Digital Voice’s growing team can be found here. A number of staff members have also been promoted in recent weeks, with Maryum Sheikh now press and SEO lead and Nicole Kotseva having been promoted to social media lead. Team members include leading journalists and content writers, social media specialists, press officers, event managers, podcast producers and graphic designers; with the agency’s offering spanning PR, marketing automation, SEO, social media management, event management, design, podcast and website production, and with consultants on the ground across the UK and Europe. Julia Linehan, founder and MD of The Digital Voice, says: “These new starters bring experience, creativity, passion, and our signature can-do attitude to our team as we continue to act as a mouthpiece for companies with a lot to say but who need a helping hand to get heard. Julia Linehan, founder and MD of The Digital Voice, says: “These new starters bring experience, creativity, passion, and our signature can-do attitude to our team as we continue to act as a mouthpiece for companies with a lot to say but who need a helping hand to get heard. “We are proud of the relationships we build, as an outputs-driven agency which overdelivers for clients. We're only just getting started and have huge plans to bring in more tech, more content, more partners, more experts, and above all, more heart and soul into all that we do for our loyal partners.” Indeed, the agency prides itself on becoming an extension of client teams on a long-term basis, with businesses such as impact.com now approaching its ninth year of partnership with the boutique agency. The Digital Voice also operates a virtual working model, which enables its team to support clients in a range of geographies and to embrace a huge pool of talent. For instance, the award winning boutique PR agency recently added podcast production and website management to its growing offering. In addition, it recently launched a new website and Instagram channel. The ad tech specialist agency’s client roster includes 15 innovative businesses, including long term clients Adnami, Adverty, Brand Metrics, Cavai, Exit Bee, GumGum, impact.com, Lumen Research, multilocal, Optable, Passendo, Playground XYZ, Tailify, Verasity, and WhiteBullet, with a number of others on its waiting list.

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DISPLAY ADVERTISING

New Report by Kinesso Helps Brands Navigate Digital Advertising Disruption

Kinesso | June 01, 2022

Kinesso, IPG’s connected intelligence company, today debuted proprietary research designed to help brands maintain their connections with people in a rapidly changing advertising ecosystem. The report, titled “A Connected Approach to the Disconnected Identity Ecosystem,” explores how marketers can respond to disruptions to digital advertising, including technology innovations, the deprecation of the third-party cookie, and evolving privacy regulations. The study explores the challenges marketers are facing, where they are in their journey to find solutions, and the five best investments they can make right now – including identity solutions – to ensure their marketing is both effective for the brand and responsible to people. Third-party cookies and identifiers have played a key role in most brands’ identity solutions, allowing them to reach audiences at scale and personalize communications across an increasingly complex ecosystem of publishers, content platforms, and different ways to buy ads. With the loss of these cookies and identifiers, advertisers expect diminished marketing effectiveness. According to the report’s findings: 75% agree it will make it harder to reach and scale audiences 71% agree measurement and attribution will suffer 66% agree Apple’s privacy-related changes will affect the profitability of direct response advertising. Brands must find alternatives that will allow them to continue to reach their audiences, use the best media for their objectives, measure effectiveness, and have the flexibility to adapt as new publishers and platforms emerge. “Brands must find a way to continue delivering meaningful, relevant marketing at a time when the advertising landscape is going through tremendous change,” said Arun Kumar, CEO, Kinesso and Global Chief Data and Marketing Technology Officer, IPG. “Brands must find a way to continue delivering meaningful, relevant marketing at a time when the advertising landscape is going through tremendous change,” said Arun Kumar, CEO, Kinesso and Global Chief Data and Marketing Technology Officer, IPG. “For marketers, the question becomes, what’s the best solution for my brand? However, this report highlights there is not a single solution, supporting our view that the right solution is a multi-layered approach. This research outlines the best bets – the investments marketers should be making now to ensure they achieve their business outcomes and continue to market responsibly.” This research identifies five options that could be considered effective responses to the loss of third-party cookies and other changes, and outlines the effectiveness, feasibility, challenges and key partners needed to deploy each. Solutions include first-party data, alternative identifiers and identity solutions, working with so-called ‘walled gardens,’ adopting cohort-based solutions, and contextual targeting. Most of the advertisers Kinesso spoke to – 85% of them – agree that the industry needs to do more than the bare minimum to embrace a privacy-first age, but 63% are still at an early stage in figuring out the right investments for their brand. The report highlights the fact that there is no one solution to rule them all and finds advertisers exploring multiple options – and working with more than one partner – to find the right solution for their business: 68% of advertisers agree that using one or more of the alternatives to third-party cookies will result in better digital advertising outcomes than at present. Less than 15% of advertisers are developing solutions by themselves, citing lack of knowledge, budget, and time as primary drivers for working with partners. Advertisers work with ~2 partners on average — and seek bespoke solutions. “With the death of the third-party cookie, it’s imperative that marketers innovate within the digital advertising space and prioritize a future that’s good for both marketers and individuals. Most brands are in the early stages of responding to these new challenges, and the strategies and projections that we’ve outlined in this report will be a catalyst for important planning discussions as marketers gear up to embrace our future,” said Tracy YoungLincoln, Chief Client Officer at Kinesso. Kinesso’s “A Connected Approach to the Disconnected Identity Ecosystem” report is part of a series on responsible marketing created in conjunction with its sister IPG companies, Acxiom and Matterkind. The research is based on consumer and business surveys in the U.S. and UK as well as interviews with industry experts. About Kinesso Kinesso is a connected intelligence company that builds applications and software solutions, working with agencies and partners to deliver consistent and relevant customer experiences for people across all channels. Kinesso’s technology solutions and services span audience, planning, and activation, delivering insights that drive growth for leading global brands. Kinesso is part of The Interpublic Group of Companies, Inc. (IPG). For more information, visit kinesso.com.

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AD NETWORKS

Matterkind Releases New Report Exploring Diversity, Equity, and Inclusion Across Advertising

Matterkind | July 26, 2022

Matterkind, IPG’s activation intelligence company, today debuted a new report exploring how advertisers can embrace DEI to usher in a new era of responsible marketing and advertising. The report, titled “Diversity & Equity in Advertising: A Holistic Approach,” offers practical, actionable advice for brands wanting to put DEI at the heart of their marketing and communications. Backed by research conducted in partnership with international research consultancy MTM, Matterkind’s report aims to guide brands on their respective journeys in conscious marketing. The report found that over 50% of people think it’s important for advertisers to ensure they reach a diverse range of audiences – and this rises to 70% for people who are likely to engage with ads. Throughout the white paper, Matterkind emphasizes the importance of intentionally prioritizing DE&I efforts for advertisers, and what can be done to make meaningful improvements within current strategies. The findings are clear in that the consumer public at large has, in recent years, become more aware of discrimination and inequity for diverse groups resulting in an increased demand for advertisers to act. Matterkind complements its findings by laying out actionable and holistic strategies for integrating and prioritizing an organization’s DE&I efforts with their marketing strategy, creative, internal organization, and media planning and buying, to ensure that goals are achieved. Some additional key findings of the report explore how: Customers favor diverse advertisers 50% of customers agree that they are more likely to recommend a product or service if their advertisements are diverse and representative. 45% of customers feel that they are more likely to buy a product or service if its advertisements are diverse and representative. 44% of customers would not engage with a brand they felt was not taking diversity and representation seriously. 36% of customers have boycotted a brand because of issues with diversity and representation. Advertisers see DEI as a priority and are adapting their marketing approach More than 90% of the advertisers say that reducing bias and discrimination in marketing and advertising is now a priority. As it relates to marketing strategy, Matterkind anticipates a 23% increase in advertisers adopting strategies to address underrepresented groups over the next 3 years compared to the last 3 years. When considering adapting creative to ensure representation of different groups, there is an anticipated 5% increase in advertisers adopting strategies to address underrepresented groups over the next 3 years compared to the last 3 years. Advertisers anticipate addressing internal diversity will increase 11% over the next 3 years compared to the last 3 years. “Yesterday’s customer is not today’s customer, and it is mission critical that brands and advertisers do everything in their power to engage their audiences consciously, with relevance and respect. The best way to do that is by authentically investing and acting on impactful DE&I strategies, and what we’re seeing throughout both the report’s findings and general consumer behavior is that audiences are demanding representation and inclusion to be key brand priorities for advertisers. Matterkind’s goal is to help brands take actionable and meaningful steps in turning their DE&I goals into reality,” said Erica Schmidt, Global CEO of Matterkind. “The importance of ensuring that advertisements are reaching diverse audiences has never been more clear, as impactful ad campaigns have the potential to shape and address social issues. As consumers continue to demand that brands take a stand against inequity, brands must adapt a holistic DE&I program that ensures campaigns prioritize diversity, equity, and inclusion across all stages of campaign development to authentically build their audiences and reach,” said Dr. Femi Olu-Lafe, SVP, Culture and Inclusion at Acxiom, Kinesso, and Matterkind. For more information or to download the report, please click here. Additional imagery is available upon request. About Matterkind Matterkind, IPG’s activation intelligence company, drives better business outcomes while putting the customer experience first. Through the lens of conscious marketing, they employ ethical data, through patented applications, to deliver addressable activation intelligence. Matterkind strengthens connectivity between brands and their audiences, through trusted partnership, excellence, and expertise. Matterkind is a part of Kinesso, the marketing technology unit of The Interpublic Group of Companies, Inc. (IPG). For more information, visit Matterkind.com.

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ADVERTISER PLATFORMS

Fiverr Makes a Move into the Advertising Industry with Togetherr™

Fiverr, Togetherr | June 09, 2022

Togetherr™, a new platform for building world-class creative teams and connecting them with leading global brands and agencies, launches today. The platform, designed and built by Fiverr (NYSE: FVRR), and backed by industry-leading visionaries, uses proprietary technology, the Creative Genome, to construct award-winning teams, from an exclusive group of creative talent. These teams will be curated and matched to support brands and agencies on specific projects and campaigns. The advertising world has gone through massive changes in the last few decades. The emergence of new digital platforms, the fragmentation of media, the rise of tech giants, e-commerce, and science-based marketing, all dramatically influenced the relationships between brands and agencies. It has also now influenced the way creatives feel working for agencies which ultimately impacts the outcomes of marketing and advertising campaigns. Clients, creatives and agencies are now looking for better ways of working. “Long before the pandemic, our industry was stuck in a rut, slowly choking the creative energy and ambition that once defined our industry,” said Amir Guy, Togetherr’s General Manager. “The agency-of-record (AOR) model, based on hefty retainers, bloated head-counts, overheads, and complex processes, is not meeting today’s client needs. Clients need a lot more for less, and faster. Trying to meet these needs without changing our industry's complex system resulted in broken spirits, lack of bravery, lack of excitement, and short-termism. We lost our creative icons, our magicians, our storytellers. Creatives were driven out of our industry, and clients are now looking for them elsewhere. The last two years taught our clients that they can find creativity elsewhere, and produce campaigns better and faster.” “With new and important marketing channels continuing to impact the industry, brands are re-thinking how to maximize creative output in the simplest way,” said Micha Kaufman, CEO of Fiverr. “Togetherr is a platform that aims to enable and accelerate new ways of working in the creative industry. When you allow yourself to look beyond the old system and challenge the way things have been done forever, you realize that talent can be found everywhere, on a global scale. You also find that diversity, which is so essential for creativity, becomes truly possible when you go beyond old constructs. Leading brands today often build their own creative capabilities in-house, and they need easy ways to augment them with outside independent talent and micro agencies on a project-by-project basis.” Togetherr builds on Fiverr’s long-founded mission of revolutionizing how the world works together. This groundbreaking new platform puts talent and creativity at its core and uses technology powered by a cutting-edge AI engine to help leading brands engage with and manage teams of top-tier independent creatives to meet their project goals. The Creative Genome Talent on Togetherr is vetted manually and through the Creative Genome’s powerful technology - ensuring clients have access to the best and brightest in the industry. Creatives on the platform have won awards, worked on campaigns for some of the world’s top brands such as Nike, Coca-Cola, HBO, Apple, and Netflix, as well as agencies, and have won accolades from their peers, clients, and colleagues alike. All of these data points are collected by the Creative Genome in order to assemble top-notch teams to ensure that brands work with the most optimized teams possible, something no agency in the world can offer. For Brands Togetherr is flipping the agency model on its head. Brands will no longer be bound by bureaucracy, agencies-of-record, and long RFP processes to bring campaigns to life. With Togetherr, the platform obtains the brief from the client, and the powerful AI engine will build a team specifically curated for that particular project. They get access to world class talent at the click of a button - to enhance the capabilities of their in-house creative teams - a space we see a lot of brands building out - or to build an entire freelance creative team to deliver new ideas or test new approaches. Advisory Board Togetherr has been built alongside an advisory board of industry-leading visionaries including Per Pedersen, Mark Tutssel, Eva Santos Bouzos, Greg Hahn, Karin Onsager-Birch, Nellie Kim, David Sable, Mariam Banikarim, Craig Brommers, Amy Fuller, Shelley Diamond and more. “In my mind, size and scale are not the keys to success, but rather talent, perseverance, and passion are the ultimate keys to unlocking creative success,” said Greg Hahn, Co-founder and COO of Mischief and Togetherr Advisor. “I’ve worked with big agencies and small agencies and founded a boutique small agency that does things differently. There’s no right or wrong way to unlock creativity, however, by putting talent and ideas over profits, you remove the pressure and make way for beautiful, bold, and diverse ideas. This is what Togetherr is all about - using technology to unlock people’s creativity and putting talent first. I am thrilled to have been a part of building this incredible platform and am excited to tap its potential myself.” The platform currently has over 1,100 creatives and ad industry leaders as well as 30 micro-independent agencies, and it is adding award-winning talent every day. Campaigns and projects start at an average price of $50K and go up from there. About Fiverr Fiverr’s mission is to revolutionize how the world works together. We exist to democratize access to talent and to provide talent with access to opportunities so anyone can grow their business, brand, or dreams. From small businesses to Fortune 500, over 4 million customers worldwide worked with freelance talent on Fiverr in the past year, ensuring their workforces remain flexible, adaptive, and agile. With Fiverr’s Talent Cloud, companies can easily scale their teams from a talent pool of skilled professionals from over 160 countries across more than 550 categories, ranging from programming to 3D design, digital marketing to content creation, from video animation to architecture. Fiverr companies include Togetherr, ClearVoice, CreativeLive, Working Not Working, SLT Consulting and Stoke Talent. Don’t get left behind - come be a part of the future of work by visiting fiverr.com, read our blog, and follow us on Twitter, Instagram, and Facebook.

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