Data and Programmatic Insider Summit
We're all programmatic now. As data infuses all aspects of media planning and automated processes reach every online and offline ad format, the task at hand is integration. What synergies are gained from OTT retargeting mobile? From DOOH on search? From multiple touches across video, audio and display? Whether it is digital display, video, CTV, social, DOOH, audio of even TikTok, can the whole add up to the sum of its parts as advertisers chase fragmented consumer attention? At the annual spring Data and Programmatic Summit we ask our gathering of marketers and media buys to share their best practices and learnings from integrated efforts.