This past year was a hot year for the social media marketing world, especially for content creators. The video, in particular, quickly swept over all social platforms and became the main focus for many marketers. And as content production is on the rise, consumer attention spans are on a fast decline. This leaves the rest of us in a constant battle to produce relevant, high-quality, captivating content in quick snippets. That’s how short-form (10-30 second) videos have taken over social media in 2017.