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Spotlight

Creative gets stale quickly on social. To be successful, marketers need to perfect their cadence for refreshing and rotating ad creative, which can be complicated. We have the tips you need to outsmart ad fatigue and keep your social ads fresh.


OTHER UPCOMING CONFERENCES

Ad Age’s Small Agency Conference

August 2-4, 2021 | USA

Ad Age’s Small Agency Conference is the only industry event specifically tailored for the needs of agencies with fewer than 150 employees. The multi-day conference is composed of hands-on workshops, panels, keynotes, peer-to-peer sharing and case studies around topics that are the lifeblood of small shops. Recent conferences have delved into important topics such as how to diversify your client base, how to target new clients, how to work with search consultants and procurement departments, and last year, how a small shop can survive and thrive during the pandemic. This year’s program will touch upon a wide range of subjects, including: How to deal with burnout after a year of working 24/7; how small shops are diversifying their talent base and becoming more inclusive; how to land a large client and how that might affect your business; how to grow your capabilities without selling out; what trends from the pandemic will live on and how they will change the way shops do business; and how to build culture within your agency, and why that could help you win new business.
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Australia’s Advertising Festival of Creativity

August 10-17, 2021 | Australia

With the full This Way Up programme to be announced soon, confirmed highlights of the festival include: An outstanding line-up of speakers from home and abroad will feature in a range of keynote presentations including AWARD Work Behind The Work, and interactive panel discussions on Wednesday and Thursday, 11 and 12 August. Stand by for the announcement of speakers and events (which will also be live-streamed for audiences beyond Sydney).
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Online Ad Summit 2021

September 6-6, 2021 | USA

One could actually have guessed that digital marketing and its adtechs fell into a state of shock in the Corona era. It is not so. People don't complain, they act everywhere, looking for new solutions to new or old problems, and successfully placing and establishing them in the market. People use digital media even more intensively in these times to get information or to be entertained. An opportunity for more quality contacts in digital marketing. We want to show that, unimpressed by Corona, great advances have been made in adtech in the last few weeks and months. There are many success cases that show that the adtech future is already here. Which new forms of advertising are unique in their kind and only possible in the digital world? What are the hottest newest features in the programmatic world? Which post cookie strategies are already paying off? Which data approaches are currently most successful on the market? How much do adverification tools help in achieving the desired KPIs? And where are trends no longer trends but lived successful practice.
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ICPMA 2021: 15. International Conference on Promotional Marketing and Advertising

September 9-10, 2021 | Malaysia

The International Research Conference is a federated organization dedicated to bringing together a significant number of diverse scholarly events for presentation within the conference program. Events will run over a span of time during the conference depending on the number and length of the presentations. With its high quality, it provides an exceptional value for students, academics and industry researchers.
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