OTT: Optimizing Total TV: Strategies for the New Media Landscape

Optimizing Total TV
The media landscape is evolving so quickly that even the meaning of OTT is changing: it is morphing from “Over-the-Top” to “Optimizing Total TV” on all platforms – Broadcast, Cable, SVOD, AVOD, and FAST. The battle for attention is real and publishers and advertisers need updated strategies to reach consumers. They need a clear understanding of viewers’ cross-platform habits and video journeys.

Spotlight


OTHER PAST CONFERENCES

2023 New Orleans Publisher Forum

November 5-8, 2023 | USA

No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum. Connect with your peers to advance the digital media industry. Delve into the latest topics focused on maximizing revenue. Experience a unique event with an agenda you help set. Interact with technology service providers and see their solutions in action. Take away actionable insights for your company, your department and yourself. The Fall Publisher Forum will take place at the iconic Roosevelt New Orleans, an historic New Orleans hotel, open since 1893. Located in the heart of New Orleans, the French Quarter is one block from its doors. Now part of the Waldorf Astoria collection, the Roosevelt is modern luxury in a beautifully restored historic setting.

Out Of Home Now: 2023

December 5, 2023 | USA

Since a highpoint in 2019, the US OOH market has experienced a series of ups and downs and stops and starts, making it virtually impossible to build for the future. 2023 has proven to be one of the most unpredictable and underwhelming years in recent history. OOH feels stuck in neutral, mired in a world of single digit growth. The time is NOW to break the echo chamber. OOH needs to broaden its outreach, seek opposing viewpoints, and give space to emerging voices. All media formats are challenged, but the opportunity for OOH to rid itself of historical biases and capture greater share (and keep it) has never been clearer. This year, the Ad Club will feature a dynamic group of speakers who will provide insights on how we get ‘unstuck’ and generate consistent growth.

AdAi: OOH Conference

November 3, 2023 | Canada

Welcome to the AdAi: OOH Conference. This event is aimed at those already in AI wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Artificial Intelligence and Machine Learning.

Traffic & Conversion Summit

January 9-11, 2024 | USA

Thousands of the world’s smartest entrepreneurs and agency owners return to Traffic & Conversion Summit for one reason: The Content. Traffic & Conversion Summit is 3 full days of actionable, proven, strategic content from experts (and a few celebrities) that have been in your shoes and have turned their businesses into juggernauts. There is no “conceptual thought” or “theoretical strategies” behind any of these sessions. Everything you hear at Traffic & Conversion Summit are tested, proven tactics to increase traffic, conversions, and sales. You’ll leave the Caesars Forum on day 3 with notebooks full of actionable growth strategies that you can apply immediately.