SXSW 2023

The d3con is the largest conference on the future of digital advertising. Today, programmatic advertising is the operating system that enables modern digital marketing strategies and unifies the control and measurement of all marketing channels. Marketing automation and marketing AI are the trends that will make the complexity of the new marketing world manageable in the future and will open up new opportunities for successful advertisers. At d3con you will meet the leading experts on the subject of programmatic advertising from all relevant areas: advertisers, agencies, publishers and providers of innovative technologies and platforms.

The 2023 ANA Brand Masters Conference celebrates the ANA Growth Agenda's focus on Brand, Creativity, and Media, including the key areas of Brand Management, Brand Purpose, Brands for Humans, and Brand Activation, which focus on building brands, driving innovative experiences, and leveraging media as the brand's centerpiece for growth.

So, what's the plan? Change and unpredictability are the only constants for the data driven advertising market in 2023. So what ID solutions are media buyers committing to in the face of browser revisions and looming regulations? How are they using the new generation of Retail Media Networks and ad-supported CTV as each builds even more walled gardens?

Join programmatic experts from Europe’s leading brands, agencies and publishers in-person, as they share insights on: Preparing your programmatic strategy for cookie-less browsers, e-privacy developments and regulatory challenges. Leveraging contextual advertising to better engage with your consumers across multiple channels and drive campaign performance Enhancing the quality of your first-party data to improve your ad’s performance and measurement in a cookie-less environment Harnessing the power of CTV to better reach your audience at the right time as they consume more TV on catch up and streaming services