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Advanced Advertising Summit NYC with RSG Media

The TV business is flooded with data, but still needs to make sure that it is measuring what is important to ad sellers, media buyers and advertisers. Nielsen’s new Total Audience is coming, comScore and Rentrak are getting together and the networks themselves are crunching numbers to demonstrate the attractiveness of their viewers. What numbers will be crucial to advertisers and will the industry agree to a new currency that improves upon C3 and C7?

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