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Advertising and Branding Industry - Online and Social Media Trends

In this video, Jack W. Plunkett, CEO of Plunkett Research, Ltd. discusses several emerging trends in the Advertising and Branding industry. Topics include ad agencies adapting to online media, the rise of location-based advertising through smartphones' GPS, and tailoring ads to consumers through social media.

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Encore is a Los Angeles-based audience strategy, marketing and media buying agency, which specializes in “live” exhibitions and events, with local, national and global audiences. We have run millions of dollars of advertising across traditional and digital media platforms for visitor acquisition, ticket sales and other event promotion. Encore-directed advertising has been seen in 200 countries and territories.

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Events