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Coalition for Better Ads' Update - from Google, IAB Tech Lab, and NewsCorp

Formed by leading international companies and trade associations involved in digital media, the Coalition for Better Ads is focused on bringing data-driven processes to the development and implementation of online advertising standards that specifically address consumer expectations. Ensuring that this direction and IAB guidance remain synchronized is important to providing clarity in compliance to the industry. Alanna Gombert, SVP, Technology & Ad Operations, IAB, and General Manager, IAB Tech Lab; Christopher Guenther, Senior Vice President, Global Head of Programmatic, NewsCorp, and Scott Spencer, Director, Product Management, Sustainable Advertising, Google, discuss the path to collaboration.

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