Facebook Advertising: Audience Targeting on Facebook

In this course, you'll learn the basics of designing and implementing a successful lead generation campaign on Facebook. This lesson features Facebook Experts Mari Smith, Andrea Vahl, and Dennis Yu, who will teach you what a successful Facebook lead generation campaign looks like, how to target audiences effectively with Facebook ads, how to measure the success of your Facebook ads using cost-per-lead, and how to implement a lead ad on Facebook.

Spotlight

SMITH

As the Architects of Future Commerce, our mission is to help brands create awesome buying and selling experiences that will help them stand out in today's world. At our core, we bring more than two decades of experience creating and architecting content and commerce experiences for some of the most important and highly recognized brands on the globe, including Microsoft, AT&T, Gonzaga University, Best Buy, Cisco, TopGolf, CDK Global and Honeywell. Our Labs capabilities bring more than a decade of expertise creating highly immersive AR, VR and gamified experiences to life for brands like Disney, Star Wars, Salesforce, and Microsoft.

OTHER VIDEOS

How to use ChatGPT for the creation of AR content in the ARLOOPA Studio

video | September 4, 2023

Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation....

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Expand the Brand | Blizzard Entertainment Translates Epic Content With TransPerfect

video | August 22, 2022

One of Blizzard Entertainment’s biggest localization obstacles is keeping up with the increased cadence of content for its games in order to maintain authenticity across all regions. With such a high attention to detail comes a lot of changes to implement. By utilizing TransPerfect’s platform, they are able to continually localize their content quickly in order to meet deadlines....

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Get more customers with next generation ads

video | August 24, 2023

WASK is a new generation SaaS with smart features that model user behavior to help you reach the right target audience, and increase your business's sales and customers....

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Introducing Smart Campaigns, a better way to advertise | Microsoft Advertising​

video | September 8, 2022

Introducing Smart Campaigns. Smart Campaigns are a simple and efficient way to connect with relevant customers, who are ready to engage with your business across Microsoft Advertising and other leading advertising platforms....

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Spotlight

SMITH

As the Architects of Future Commerce, our mission is to help brands create awesome buying and selling experiences that will help them stand out in today's world. At our core, we bring more than two decades of experience creating and architecting content and commerce experiences for some of the most important and highly recognized brands on the globe, including Microsoft, AT&T, Gonzaga University, Best Buy, Cisco, TopGolf, CDK Global and Honeywell. Our Labs capabilities bring more than a decade of expertise creating highly immersive AR, VR and gamified experiences to life for brands like Disney, Star Wars, Salesforce, and Microsoft.

Events