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How retail brands can leverage programmatic advertising to drive lifecycle marketing

September 30, 2022

Why should retail brands shift towards lifecycle marketing?

Institchu Co-Founder James Wakefield who is also part of the National Online Retailers Association (NORA) Australia Network Advisory Council interviewed Crimtan Business Director ANZ Laura Kleiman on how retail brands of all sizes and product categories can leverage programmatic advertising to drive new customers, getting customers to make their first purchase and doing upsells and cross sells.

Spotlight

UCR Media

UCR Media is a California born, OOH Place Based Advertising company as well as a full-service Advertising & Marketing Agency. First established in 1997 as a Locally Owned independent operator, we are the largest and most successful alternative media company in the Central Valley with a presence in 10 cities valley wide and an audience that conservatively reaches 2 million consumers a month. We specialize in providing our clients unique integrated marketing solutions centered around our core product Indoor Billboards.

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Spotlight

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