PROGRAMMATIC ADVERTISING

How retail brands can leverage programmatic advertising to drive lifecycle marketing

September 30, 2022

Why should retail brands shift towards lifecycle marketing?

Institchu Co-Founder James Wakefield who is also part of the National Online Retailers Association (NORA) Australia Network Advisory Council interviewed Crimtan Business Director ANZ Laura Kleiman on how retail brands of all sizes and product categories can leverage programmatic advertising to drive new customers, getting customers to make their first purchase and doing upsells and cross sells.

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SMART Advertising Agency

SMART is an award-winning full-service creative advertising agency offering brand strategy, creative development, digital, social media, SEM, marketing and design across Melbourne, Sydney, Brisbane and the Gold Coast. A local Australian agency where global brands feel right at home, SMART is a specialist, independently managed advertising agency within McCann Worldgroup, a recognised world leader in marketing and advertising solutions.

OTHER VIDEOS

Hypergram 3D advertising technology for Ladbrokes.be

video | November 23, 2022

For a month, in the center of Brussels, in the well-known shopping mall of City 2, passersby will be able to experience the new 3D advertising technology. A panel of brands such as Ladbrokes.be, Toyota, the Royal Belgian Football Association (RBFA), Continental, or even Lego have been taking part in the experiment. From a floating casino slot transforming into a roulette, a floating car, spinning wheels or flying Lego bricks, your eyes will be amazed. Hypergram is specially designed for the human eye using a next generation 4K technology that warps light particles transforming them into holograms. The cinematic projections transcending into brand experiences can be experienced...

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Advertising Week 2022: The Future Is Now and Personified Advertising Is a Slam Dunk

video | November 29, 2022

How can advertisers navigate a cookieless future with Personified Advertising technology? How can brand marketers ensure that creative is effective and captivating? What is our role in diversity, equity, and inclusion? And what does advertising look like in 100 years? These are some of the hard-hitting topics discussed in Ogury’s Advertising Week panel, moderated by NBA all-star, investor, and entrepreneur, Baron Davis....

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Innovative Use of Voice & Audio in Advertising

video | November 25, 2022

On the first episode of Vaux, Karthik interacts with Anil Viswanathan, Senior Marketing Director of the international food giant Mondelez. They explore the potential of audio as a powerful technology in the new-age advertising and consumer market....

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Save and organize Ads from TikTok & Facebook Ad Library

video | November 24, 2022

GetSpyder is the all-in-one tool to store and exchange ad creatives' inspiration. You can store all ad creatives, whether videos or images, from Facebook Ad Library, TikTok Creatives Center, and even TikTok organic videos....

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Spotlight

SMART Advertising Agency

SMART is an award-winning full-service creative advertising agency offering brand strategy, creative development, digital, social media, SEM, marketing and design across Melbourne, Sydney, Brisbane and the Gold Coast. A local Australian agency where global brands feel right at home, SMART is a specialist, independently managed advertising agency within McCann Worldgroup, a recognised world leader in marketing and advertising solutions.

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