MediaCom's Hodge: TV and Video Ads are not Created Equally

Many advertising execs are advocating the amalgamation of video ad buying across TV and online.

But at Beet.TV's recent London Video Strategy Summit, Damien Hodge, the online investment head of MediaCom, warned a single piece of creative must be judged very differently across the two formats.

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Butler, Shine, Stern & Partners

Butler, Shine, Stern & Partners is one of the largest independent agencies on the West Coast. It’s known for providing highly creative, fully accountable marketing solutions to a broad array of partners including MINI Cooper, Blue Shield, Columbia, Sorel, Nature Made, Greyhound, PNC and Allergan. The agency was named Small Agency of the Decade in 2010, one of the best places to work by AdAge in 2012, and was recognized by Outside magazine 5 years in a row as one of the Best Places to Work in America. Core services include integrated advertising, data analytics, digital marketing, communications planning, web development, brand identity, design and strategic brand consulting. As a member of Worldwide Partners, Inc., a global network of independent agencies, BSSP has access to outstanding resources for insight and campaign implementation around the globe.

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Spotlight

Butler, Shine, Stern & Partners

Butler, Shine, Stern & Partners is one of the largest independent agencies on the West Coast. It’s known for providing highly creative, fully accountable marketing solutions to a broad array of partners including MINI Cooper, Blue Shield, Columbia, Sorel, Nature Made, Greyhound, PNC and Allergan. The agency was named Small Agency of the Decade in 2010, one of the best places to work by AdAge in 2012, and was recognized by Outside magazine 5 years in a row as one of the Best Places to Work in America. Core services include integrated advertising, data analytics, digital marketing, communications planning, web development, brand identity, design and strategic brand consulting. As a member of Worldwide Partners, Inc., a global network of independent agencies, BSSP has access to outstanding resources for insight and campaign implementation around the globe.

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