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Programmatic Advertising Masterclass | OMR 2017

Everywhere you listen, you speak of Programmatic and everyone assumes that everything is fully automated and processed in real time. Within this development, many people underestimate the value of Content & Context, the associated quality of design, and how it affects clicks and traffic. In this Masterclass, Jan Borgwardt (Adobe Account Management) and his colleagues show what is already going on, where the limits lie and which insights from the old Mad Men world can not be ignored.

Spotlight

MediaVillage

MEDIAVILLAGE IS THE INDUSTRY LEADER IN B2B MARKET INTELLIGENCE, EFFECTIVE CONTENT MARKETING, TALENT DEVELOPMENT AND EDUCATION. As business models evolve, so do the opportunities to advance growth through a Collective Impact Model focused on activating and amplifying marketing, talent development, education and business solutions. Our Collective Impact Model enables MediaVillage members to generate 25%-35% cost efficiencies from B2B marketing budgets. We enable and empower collaborative teams to generate measurable success and growth in a highly competitive market. We focus on breaking down the bureaucratic inertia and resistance to change that prevent growth and competitive differentiation.

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