Smaato's Malcolm Wong on APAC and Mobile Advertising

In the first in a series of video interviews with Smaato APAC's Managing Director, Malcolm Wong, we take a look at the different opportunities and challenges facing mobile publishers in the APAC region, as well as the key developments in mobile advertising as it has evolved over the past 10 years.

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AreaOne Ltd.

Founded in 2011 to leverage the tectonic shift taking place in the advertisingtechnology landscape, we’ve built a comprehensive programmatic platform to meet the emerging needs of data driven performance marketers. Across the US, Europe and Asia, our people and cutting edge technology platforms deliver outstanding business results across social and mobile channels, leveraging human creativity and intelligence, enhanced by algorithmic speed, precision and scale. We offer deep strategic insight, absolute data transparency and hands on expertise and support to ensure the success of your customized programs. Some of the world’slargest technology companies, app developers, e-commerce platforms, and brand rely on us to unlock previously unavailable business value.

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AreaOne Ltd.

Founded in 2011 to leverage the tectonic shift taking place in the advertisingtechnology landscape, we’ve built a comprehensive programmatic platform to meet the emerging needs of data driven performance marketers. Across the US, Europe and Asia, our people and cutting edge technology platforms deliver outstanding business results across social and mobile channels, leveraging human creativity and intelligence, enhanced by algorithmic speed, precision and scale. We offer deep strategic insight, absolute data transparency and hands on expertise and support to ensure the success of your customized programs. Some of the world’slargest technology companies, app developers, e-commerce platforms, and brand rely on us to unlock previously unavailable business value.

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