Surfside PPC Advertising Podcast Episode 6 - What Is Programmatic Advertising

We like to break PPC Advertising Management at our Agency into five steps. What we want to start with is meeting you and understanding your business goals. From there, we will come up with a customized solution based on our research and competitive analysis. After that we will get advertising access to your marketing channels where we are running ads so that we can set-up successful campaigns. Lastly, we constantly optimize your campaigns, report on results, and communicate with you. Let us be your digital marketing partner that helps take your business and online presence to the next level.

Spotlight

Brand Networks

Brand Networks helps advertisers to Simplify Social™. The company delivers award-winning social media advertising software and services to hundreds of enterprise customers, including half of the Fortune 100 and 17 of AdAge’s 25 Most Advertised Brands.The Brand Networks Platform uses personalization data and powerful automation technologies to help marketers optimize their media investments across the social web. Media professionals can reduce campaign management time by 75% while increasing their return on advertising spend across Facebook, Instagram, Twitter, Pinterest, and LinkedIn.

OTHER VIDEOS

What Are The Latest Programmatic Advertising Trends?

video | December 22, 2021

The use of software to purchase digital advertising is known as programmatic ad buying. It is a sophisticated way to place ads that uses traffic data and online display targeting to drive impressions at scale, resulting in a higher return on investment for marketers. While traditional methods include RFPs, tenders, quotes, and negotiations, programmatic buying buys and sells online ad space using algorithmic software. It can benefit both SMEs and global brands, so don't overlook it just because your company is small. Check out this video to learn about the latest trends in programmatic advertising....

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Google Ads Help: Promotion of local products

video | November 1, 2021

With this feature you can promote your products across Search, YouTube and Display. When creating your Local product promotion ads, you can include your brand logo, a headline, a hero image and a weekly product focus to show which products are currently available in your location....

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How does Amazon Marketing Cloud Prove Results?

video | October 29, 2021

Amazon Marketing Cloud insights leads to accelerated customer acquisition results when a strategic marketing agency, Goodway Group, identified a growth opportunity for revolutionary food brand, SpoonfulONE. With multiple media channels running through the buying funnel, our client needed data to prove the best channels for exponential growth. What is the right media mix for expansion? Goodway Group found the answers for our client in this partnership using Amazon Marketing Cloud and its data clean room to build results on shopper insight safely. Read the full case study on our website....

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How Programmatic Call Buying Works with Ringba's Real time Bidding System

video | December 10, 2021

When you’re running an inbound pay per call program, your goal is to find potential customers that qualify for your products and services to make sure your expensive call center agents aren’t wasting their time. With Ringba’s programmatic call buying technology you can instantaneously pre-qualify callers based on their actual demographic information before you buy the calls....

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Spotlight

Brand Networks

Brand Networks helps advertisers to Simplify Social™. The company delivers award-winning social media advertising software and services to hundreds of enterprise customers, including half of the Fortune 100 and 17 of AdAge’s 25 Most Advertised Brands.The Brand Networks Platform uses personalization data and powerful automation technologies to help marketers optimize their media investments across the social web. Media professionals can reduce campaign management time by 75% while increasing their return on advertising spend across Facebook, Instagram, Twitter, Pinterest, and LinkedIn.

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