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The Playbook: "Bidding to Win in Online Advertising"

In online advertising, your ad creative and targeting strategies are important - but so is your bid type! In this episode, Erik walks through four digital marketing use cases for CPM, CPC, oCPM and CPA, explaining why each bid type makes the most sense in each situation.

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BrandManager

BrandManager is a team of passionate and driven, creative collaborators and digital natives who come together to develop and share smart ideas that create market leaders. We are an inbound brand communications agency based in Sydney, Melbourne and Perth and HubSpot Certified Gold Partner.

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