We're All in Marketing: What Evolution Tells Us About Advertising | Ethan Decker | TEDxSMU

Advertising is the Dirty Profession, famous for snake oil salesmen and shysters, shilling things that nobody needs, creating this bankrupt consumerist culture. But what if I told you that you were unknowingly in advertising too? My own journey from human evolution and ecology into marketing has taught me that we are all in advertising—and that’s actually a good thing.

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Tinuiti

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with nearly $4 billion in digital media under management and over 1,200 employees. With expert knowledge in search, social, Amazon & marketplaces, mobile apps, CRM & email marketing and more, Tinuiti understands success requires both strategy and channel specialization. Each solution is delivered leveraging Tinuiti’s performance planning framework, GAMMA, and enabled by a proprietary suite of marketing intelligence and media activation technology – Mobius.

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Spotlight

Tinuiti

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with nearly $4 billion in digital media under management and over 1,200 employees. With expert knowledge in search, social, Amazon & marketplaces, mobile apps, CRM & email marketing and more, Tinuiti understands success requires both strategy and channel specialization. Each solution is delivered leveraging Tinuiti’s performance planning framework, GAMMA, and enabled by a proprietary suite of marketing intelligence and media activation technology – Mobius.

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