What Makes Ads Effective? The Eyes Have It!

Michel Wedel, the PepsiCo Professor of Consumer Science, gives his Distinguished Scholar-Teacher Lecture on his eye-tracker research.

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Dixon Schwabl Advertising

Since 1987, Dixon Schwabl (http://dixonschwabl.com) has consistently changed the way people think about communications, starting from within. The close-knit, lively culture keeps our team balanced, focused and fulfilled. Dixon Schwabl provides marketing, advertising, public relations, social and digital media, research, interactive and media placement services to more than 200 clients nationally. The firm generated more than $333 million in capitalized billings in 2014. Based in Rochester, New York, Dixon Schwabl has been ranked one of the 25 Best Small & Medium Workplaces in America by Great Place to Work® for 10 consecutive years, ranking No. 7 in 2014, and No. 1 in 2008 and 2010. The agency was also named one of the 2010 Top 20 Small Company Workplaces in the country by Inc.magazine and Winning Workplaces, as well as one of the Top Places to Work in PR by PR News in 2010, 2012, 2013 and 2014. Most recently, the agency ranked No. 5 on Ad Age’s 2014 Best Places to Work in Advertising

OTHER VIDEOS

How to use ChatGPT for the creation of AR content in the ARLOOPA Studio

video | September 4, 2023

Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation....

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Expand the Brand | Blizzard Entertainment Translates Epic Content With TransPerfect

video | August 22, 2022

One of Blizzard Entertainment’s biggest localization obstacles is keeping up with the increased cadence of content for its games in order to maintain authenticity across all regions. With such a high attention to detail comes a lot of changes to implement. By utilizing TransPerfect’s platform, they are able to continually localize their content quickly in order to meet deadlines....

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Get more customers with next generation ads

video | August 24, 2023

WASK is a new generation SaaS with smart features that model user behavior to help you reach the right target audience, and increase your business's sales and customers....

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Introducing Smart Campaigns, a better way to advertise | Microsoft Advertising​

video | September 8, 2022

Introducing Smart Campaigns. Smart Campaigns are a simple and efficient way to connect with relevant customers, who are ready to engage with your business across Microsoft Advertising and other leading advertising platforms....

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Spotlight

Dixon Schwabl Advertising

Since 1987, Dixon Schwabl (http://dixonschwabl.com) has consistently changed the way people think about communications, starting from within. The close-knit, lively culture keeps our team balanced, focused and fulfilled. Dixon Schwabl provides marketing, advertising, public relations, social and digital media, research, interactive and media placement services to more than 200 clients nationally. The firm generated more than $333 million in capitalized billings in 2014. Based in Rochester, New York, Dixon Schwabl has been ranked one of the 25 Best Small & Medium Workplaces in America by Great Place to Work® for 10 consecutive years, ranking No. 7 in 2014, and No. 1 in 2008 and 2010. The agency was also named one of the 2010 Top 20 Small Company Workplaces in the country by Inc.magazine and Winning Workplaces, as well as one of the Top Places to Work in PR by PR News in 2010, 2012, 2013 and 2014. Most recently, the agency ranked No. 5 on Ad Age’s 2014 Best Places to Work in Advertising

Events