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You Want Your Facebook Ads to Perform Better, Right?

What’s up with Facebook Relevance Ad Scores? Did you even know that Facebook rates your ads? Old Way of Scoring Ads: Rated on a scale of 1 to 10 on relevance to your audience. Low scoring ads can still perform well, but they can be improved for better optimization and ROI. Under the NEW ranking it will be based on: Quality Ranking, Engagement Rate Ranking, and Conversion Rate Ranking With scoring of: Above Average, Average, Below average bottom 20% of ads.

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