AD TECH AND MARTECH

ZeroGraph Tracking + Attribution | NextGen AdTech

May 12, 2021

For the unprepared, the imminent future of AdTech could be quite dystopian. The demise of 3rd-party cookies and Device IDs looms closer, and legislation continues to complicate a rapidly changing ecosystem. FullThrottle ZEROGRAPH is our defense. It’s the backbone of the entire FullThrottle platform. The future-proof insulation needed to charge into the future of identity resolution, audience building, media activation, and data weaponization.

Spotlight

Moses Inc.

MOSES is a wholly owned subsidiary of no one. We are a boutique creative shop with a reputation for producing good stuff. We are dog bringers, compulsive tryers and functional workaholics. We consistently win heavy awards and deliver outstanding results for our clients.

OTHER VIDEOS

How Paid Ads Help You Start the Right Conversation with Your Buyers

video | August 8, 2022

When Kris Borja talked about auditing playbooks on the podcast last week, he emphasized the importance of contextualizing a playbook to the journey a site visitor is on. To get that context, understanding where that site visitor came from can be very helpful. That's where paid ads come in. Caitlin Seele is the Head of Digital Marketing at Drift. In this episode, Caitlin joins Sammi to talk about how Drift thinks about its paid ad strategy. She shares examples of the thousands of tests we run weekly, how her team works with the sales team to characterize site visitors who came from a paid ad, and how Drift eats its own dog food in the world of digital....

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Google Responsive Search Ads Strategies and Templates

video | July 28, 2022

Responsive Search Ads are now the only ad format available on Google Ads, but many advertisers seem to be leaving strategy behind. They either control too much, or control nothing at all. In this video, we'll show you examples of each approach and talk through the strategy we employ in the accounts we manage using Responsive Search Ads....

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3 Reasons to Consider Geotargeting in Your Digital Advertising Strategy

video | June 10, 2022

Everyone understands the basic formula of advertising: Advertisement + Visibility = Attraction. Seems easy enough, right? Not so fast. In today’s world of advertising, it’s not so much what you say but how, when, and to whom you say it. One of the ways marketers and advertisers focus on this narrow approach to clientele and retention is through geotargeting....

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10 Types of Advertising Strategies for 2022

video | June 6, 2022

Which are the best advertising strategies for 2022? In this video, you'll discover 10 types of advertising strategies and examples of each one of them, from email marketing to social ads....

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Spotlight

Moses Inc.

MOSES is a wholly owned subsidiary of no one. We are a boutique creative shop with a reputation for producing good stuff. We are dog bringers, compulsive tryers and functional workaholics. We consistently win heavy awards and deliver outstanding results for our clients.

Events