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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

Banff & Lake Louise Tourism


Banff & Lake Louise Tourism is a dynamic membership based organization focused on delivering excellence in tourism marketing while promoting Banff, Lake Louise and Banff National Park as a world class year round destination. Mission: To engage in marketing activities that encourage visitation, including repeat visitation, that generate revenue for our members Vision: To be a winning team; world class in our brand approach, leading through innovation, forward in our thinking and focused on delivering a competitive advantage for our members.

RELATED NEWS


According to the Dentsu Aegis Network exchange4media Digital Report, which was unveiled today, the Indian advertising industry currently stands at INR 56,398 cr and is expected to grow at a rate of 14% to reach INR 64,488cr by 2017. TV and print contribute to the largest share while digital advertising contributes to 12% of the overall advertising share in India. The share of spends on digital media is expected to reach 24% by 2020 from the current 12%. The reason behind this growth will be a sh...
EXCHANGE4MEDIA
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If there's been a theme in the TV industry this year, it's been unifying to face threats such as digital competitors and lost audiences. That continued Tuesday morning with an unusual meeting that opened the tent to include the same digital rivals that are giving TV so much trouble....
ADAGE INDIA
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Snapchat parent Snap Inc. is expected to make $127.5 million less ad revenue this year than previously forecasted, eMarketer said on Monday. The advertising research firm lowered its 2017 US ad revenue forecast for Snap from $770 million to $642.5 million, citing that Snapchat still "remains in the experimental bucket for many marketers."...
EMARKETER
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Social media is providing marketers with an ever-growing litany of media options beyond just display advertising. But which are the most important? A new study from The Creative Group polled 400 US advertising and marketing executives, asking them which social media trends they expected to have the greatest effect on their advertising and marketing efforts in 2018....
EMARKETER
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A few days after the March 22 terror attack outside the British parliament, hundreds of ISIS videos emerged on YouTube, hailing the onslaught on civilians. While some glorified the actions of terrorist Khalid Masood, who stabbed a police officer to death, others showcased jihadist messages and scenes of violence. But these videos featured one other thing: advertisements by unsuspecting brands....
THE INDIAN EXPRESS
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The year’s most popular Display Advertising column is a story whose end hasn’t yet been written, as we go into 2017 not knowing whether Verizon’s planned purchase of Yahoo will actually go forward despite two big hacking admissions from the internet company. A second big acquisition of the year Microsoft’s purchase of LinkedIn didn’t make the top 10 but was still of considerable interest and likely long-term impact. Meanwhile, some of the more longstanding industry ...
MARKETING LAND
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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...