Cargo

Advertiser Platforms

prnewswire | March 28, 2023

Premium digital out of home (DOOH) media owner Ocean Outdoor has announced an exclusive partnership with the Web3 engagement platform SmartMedia Technologies (SMT). The collaboration allows Ocean to leverage The SmartMedia Stack, SMT's self-serve, no-code, drag, drop and distribute studio, further elevating the connection between large format digital outdoor and mobile screens for brands seeking immersive audience experiences. Using Ocean Labs' technology pack...

Ad Networks

Broadsign, StackAdapt | January 31, 2023

As demand for out-of-home (OOH) advertising continues to rise, StackAdapt, announced a collaboration with Broadsign that enables agencies and brands to access new OOH advertising options. The advertising technology partnership expands the OOH inventory accessible on StackAdapt's multi-channel digital advertising platform, giving StackAdapt users access to premium international screens in high-traffic areas through the Broadsign supply-side platform (SSP). The combination of...

Display Advertising

Lay's, Anzu, Eskimi | November 01, 2022

One of the world’s largest and best-known snack companies, Lay’s, partnered with Eskimi, a full-stack programmatic data platform, and Anzu.io, the world’s most advanced in-game advertising company, to launch an intrinsic in-game video ad campaign to promote its potato chips among the mobile gaming audience in Latvia. Lay’s wanted to leverage gaming to help it reach its target audience of 18-34s and worked with Anzu and Eskimi to get in front of Latvian game...

Ad Tech and Martech

EIN News | May 23, 2023

Bidease, a leading mobile AdTech company, has announced that Ross Barasch is joining it as Vice President of Innovation. In his new role, Ross Barasch will be responsible for leading company innovation projects, including developing new revenue streams, supporting M&A activities, and working with partners to optimize demand and improve performance. Ross Barasch brings over 15 years of experience leading teams in performance marketing, business development, account...