Circa Interactive

Ad Tech and Martech

IRI, InfoSum | August 29, 2022

IRI®, which recently merged with The NPD Group to create a leading global technology, analytics and data provider, today announced a new partnership with InfoSum, the world’s leading data collaboration platform. InfoSum’s Secure Data Clean Room technology will enable IRI’s clients to enrich their first-party data with IRI’s purchase-based deterministic information in an environment designed with privacy in mind. IRI will offer both transaction data from 45 million hou...

Ad Networks

Vivendi | April 25, 2022

Vivendi, the French media and telecommunications conglomerate has revealed that its revenue grew by 7.9%. Last year for the same period, the group gained EUR 2.1 billion and for this quarter, it has become EUR 2.38 billion. Source: Vivendi ...

Ad Networks

YouTube | January 12, 2021

YouTube is turning post-roll ads on naturally for all recordings that are qualified to serve ads. YouTube instructs makers with respect to this adjustment in the principal news update of the year on its Creator Insider channel. A "monetizing" maker is somebody who has applied for, and been acknowledged into, the YouTube Partner Program (YPP). Makers who have a place with the YPP can run ads in their videos and acquire a cut of the income dep...

Advertiser Campaign Management

Meld | July 04, 2022

Following an extensive agency review, The Enrollment Management Association (EMA) has selected MELD Advertising to provide creative design and marketing communications strategy for their exclusive member publication, The Yield. EMA's reach is extensive, and the organization's breadth of resources is unrivaled globally in terms of providing actionable insights that fuel professional development, enrollment, and organizational success. "We a...