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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

Advertising Specialty Institute


The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry. ASI connects suppliers and distributors through ASI’s robust industry-leading network, which boasts over 25,000 supplier and distributor members.

RELATED NEWS


After more than four decades in the advertising industry, Ludi Koekemoer’s Lifetime Achievement Award at the recent AdFocus Awards is well deserved. As the author of several industry textbooks, he is regarded as something of a guru with a wealth of experience in advertising, brand management, strategic planning, and new product development.  Much has changed in advertising in the past 46 years, he says. It’s a very different landscape today, with most agencies struggling to rema...
BUSINESSLIVE
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Last week I was followed around the Internet by a pair of shoes. I had looked at them online as a gift for my father-in-law, but he didn’t like them, and neither did I. Yet no matter what site I visited, there they were, staring at me in their full moccasin glory. Digital advertising can be really annoying, but it can also be dangerous. It has recently been accused of perpetuating fake news, funding child abuse and interfering with democracy....
DELANO
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Please use the sharing tools found via the share button at the top or side of articles. Copying articles to share with others is a breach of FT.com T&Cs and Copyright Policy. Email licensing@ft.com to buy additional rights. Subscribers may share up to 10 or 20 articles per month using the gift article service. A Google worker with a fat finger has committed a classic mistake in fast-moving electronic markets: hitting the wrong key during a training exercise, in the process injecting a dummy ...
FINANCIAL TIMES
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Where there is a discovery in an app, there is paid discovery. Google helped you choose between links, then sold ads that promote a few. Facebook helped you choose between pieces of content, then sold ads that promote a few. And eventually, as Uber helps you choose between restaurants, it will sell ads that promote a few. It could become the marketing platform through which the physical world vies for your attention. We got our first glimpse of this future last week when I reported that Uber Eat...
TECHCRUNCH
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With Facebook Inc.’s advertising growth slowing down, the social network is on a rapid push to find locations other than Facebook’s news feed where it can show ads to users. That helps explain why, for the first time in five years, it is allowing marketers to present ads within the Facebook’s main search bar and the search bar within Marketplace, which is Facebook’s peer-to-peer shopping section. Facebook is testing the ads with two common ad formats that appear within th...
DIGITAL COMMERCE 360
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While the calendar year 2018 has been a trying period for multiplex exhibitors, what with ticket and food prices becoming a political flashpoint between state governments and theatre owners, the growing revenue from in-cinema advertising has been a cause for cheer. A recent report on media and entertainment by KPMG said that in-cinema ad revenues rose 23 percent in the financial year 2017-18 (FY18). The report also says that the segment has the potential to grow in the future, provided advertise...
BUSINESS STANDARD
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It’s an ad duopoly battle. Facebook is starting to test search ads in its search results and Marketplace, directly competing with Google’s AdWords. Facebook first tried Sponsored Results back in 2012 but eventually shut down the product in 2013. Now it’s going to let a small set of automotive, retail and e-commerce industry advertisers show users ads on the search results page on mobile in the U.S. and Canada. They’ll be repurposed News Feed ads featuring a headline, imag...
TECHCRUNCH
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Verizon's big bet on digital advertising isn't panning out. The wireless company spent more than $4 billion to buy AOL and nearly $5 billion to buy Yahoo as part of an effort to compete with Facebook and Google in a growing market for digital advertising. Now, Verizon is slicing the value of those two businesses in half, taking a $4.6 billion accounting write-down in the fourth quarter. The company blamed weak revenue and earnings from the two businesses, known jointly as Oath, and said ...
ABC NEWS
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Metadata.io, the automatic account-based advertising platform for predictable B2B lead generation, announced new capabilities that simplify and accelerate the effectiveness of account-based marketing campaigns. Easy to use wizards, automatic campaign execution, lead enrichment and data management capabilities help B2B marketers do it all in one place and maximize their ABM ROI.  Metadata continues to enhance its platform through artificial intelligence that eliminates operational, manual ta...
MARTECH SERIES
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US President Donald Trump leads the rankings in terms of total interactions (comments and likes). Over the past 12 months, @realDonaldTrump has garnered more than 218 million interactions, more than three times as many as Indian Prime Minister Narendra Modi who has more followers but only 69 million interactions on his 80 photos and videos over the past year. However, considering the number of interactions (comments and likes) per post, India’s Prime Minister Narendra Modi is the most effe...
MARTECH SERIES
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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...